Sports & Entertainment Business News: 2023-24 Season

Chris Lindauer
April 7, 2024
3:14 pm
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Competitive Edge

Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News

Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season!

USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for students will be posted in the “Notable Campaigns” list of headlines “tagged” by lesson to help connect the news story with topics from SCC’s textbook.

Additional links to sports and entertainment business initiatives will be provided in the “More News” list of headlines. Archived stories can be found by selecting a category (labeled using lessons from our textbook) from the drop-down menu in the column marked “Competitive Edge” on the right side of this page. You can also use the search feature to find specific topics like “NASCAR”, “NBA”, or “branding.”

Enjoy!

FOR THE WEEK OF APRIL 8TH, 2024

Notable Campaigns:

Promotion Highlights for the 2024 MiLB Season
- Click here for the article and questions for class discussion
NCAA Tourney Town Sponsor Activations
- Click here for the article and questions for class discussion
Olympic Breakdancing Will Be Light-Years Ahead Of The ‘80s
- Click here for the article and questions for class discussion
How Sustainable Are 2024 NCAA Men’s And Women’s Final Four?
- Click here for the article and questions for class discussion
NC State’s DJ Burns Jr. has won the NIL game, signing multiple endorsement deals
- Click here for the article and questions for class discussion

More News:

Purdue’s Zach Edey missing out on profits due to U.S. NIL law
- Click here to read the story from espn.com.
BodyArmor thinks eliminating this one ingredient will help it topple Gatorade
- Click here to read the story from cnn.com.
A’s officially leaving Oakland after 2024, will play in Sacramento through 2027 until Vegas stadium is ready
- Click here to read the story from cbssports.com.
UFL attendance gets off to so-so start
- Click here to read the story from nbcsports.com.
Former Wisconsin Star Storr Seeks $1 Million NIL Deal to Transfer
- Click here to read the story from si.com.

FOR THE WEEK OF APRIL 1ST, 2024

Notable Campaigns:

Michigan, UND Hockey Fans Squeeze Into Undersized Tournament Venue
- Click here for the article and questions for class discussion
Are sports betting scandals proving cynics right?
- Click here for the article and questions for class discussion
After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores
- Click here for the article and questions for class discussion
Saudi Arabia is building the world’s first Dragon Ball Z theme park
- Click here for the article and questions for class discussion
The NFL is going down a bad road with its Christmas games on a Wednesday
- Click here for the article and questions for class discussion

More News:

France asks for foreign police and military help with massive Paris Olympics security challenge
- Click here to read the story from yahoo.com.
Inside the Glorious Afterlife of Roger Federer
- Click here to read the story from gq.com.
The Drone Racing League, United States Air Force Announce Initiative To Elevate Women Pilots
- Click here to read the story from sportsvideo.org.
‘The definition of March Madness’: Louisville fan sends Oakland check for beating Kentucky
- Click here to read the story from espn.com.
Owning Wrexham is hitting Ryan Reynolds in the wallet. Club owes its celebrity owners more than $11M
- Click here to read the story from apnews.com.

FOR THE WEEK OF MARCH 25TH, 2024

Notable Campaigns:

MLB hopes to launch in-market streaming service in 2025
- Click here for the article and questions for class discussion
MLB Eats: Aramark Sports + Entertainment Unveils New Ballpark Fare for 2024 Season
- Click here for the article and questions for class discussion
Nike’s latest sponsorship deal is a low blow for hometown brand
- Click here for the article and questions for class discussion
MLB Spring Training Could Bring $1.4 Billion To Arizona And Florida
- Click here for the article and questions for class discussion
‘It’s a treasure’: Inside the battle for the soul of the NCAA tournament
- Click here for the article and questions for class discussion

More News:

Baseball superstar Shohei Ohtani has been caught up in a gambling controversy. He won’t be the last.
- Click here to read the story from vox.com.
Marlins offer new all-you-can-eat seats at loanDepot park
- Click here to read the story from cbsnews.com.
Is San Antonio a possible pro baseball market? The numbers say it’s no home run.
- Click here to read the story from sacurrent.com.
MLB expansion: Potential cities, top locations to land teams
- Click here to read the story from espn.com.
NCAA launches Draw the Line to address sports betting
- Click here to read the story from ncaa.com.

FOR THE WEEK OF MARCH 18TH, 2024

Notable Campaigns:

NCAA Corporate Champions and Partners (Activity Suggestion)
- Click here for the article and questions for class discussion
Best Cities for College Basketball Fans (Infographic and Activity Idea)
- Click here for the article and questions for class discussion
Marriott Bonvoy joins March Madness craze to celebrate game-day rituals
- Click here for the article and questions for class discussion
What Fans Should Know About Sneakers Ahead of March Madness
- Click here for the article and questions for class discussion
Buffalo Wild Wings deals include BOGO offer to kick off March Madness
- Click here for the article and questions for class discussion

More News:

More women’s basketball coaches are making at least $1M annually, but some say not enough
- Click here to read the story from usatoday.com.
Schools That Make the Most Money Off College Basketball
- Click here to read the story from gobankingrates.com.
LSU Star Angel Reese Heads Reebok’s Newest Apparel Line
- Click here to read the story from businessofcollegesports.com.
Nike unveils clever Caitlin Clark billboard setup after Iowa star made history
- Click here to read the story from sports.yahoo.com.
POWERADE Taps College Basketball Star Athletes Flau’jae Johnson and Isaiah Collier For New March Madness Campaign
- Click here to read the story from bevnet.com.
UConn Women’s Basketball Uses Custom NIL Jerseys to Raise Money for Cancer
- Click here to read the story from si.com.
Odds Of A Perfect March Madness Bracket: Why It Could Take About 1,000 Years To See One
- Click here to read the story from forbes.com.

FOR THE WEEK OF MARCH 11TH, 2024

Notable Campaigns:

Why MLB Drone Light Shows are Bigger and Better Than Bobbleheads
- Click here for the article and questions for class discussion
Jake Paul to Fight Mike Tyson in Live Netflix Boxing Event
- Click here for the article and questions for class discussion
‘Dune: Part Two’ Ignites to $97 Million at International Box Office for Huge $178 Million Global Start
- Click here for the article and questions for class discussion
Interest in college sports is on the rise, report says
- Click here for the article and questions for class discussion
Wendy’s “Squares Up” for NCAA March Madness with Another Year of Winning Deals
- Click here for the article and questions for class discussion

More News:

Come On Barbie Let’s Play Hockey, PWHL Teams Up With Barbie
- Click here to read the story from thehockeynews.com.
How Marriott Boosts Awareness Among NFL, F1 and Soccer Fans
- Click here to read the story from eventmarketer.com.
Athletics unveil renderings of Las Vegas ballpark featuring climate-friendly design; “Like a spherical armadillo”
- Click here to read the story from cbsnews.com.
Dartmouth men’s basketball team votes to unionize, shaking up college sports
- Click here to read the story from npr.org.
Why Caitlin Clark could make more money staying in college than going to the WNBA
- Click here to read the story from marketwatch.com.

FOR THE WEEK OF MARCH 4TH, 2024

Notable Campaigns:

Why the LA Clippers decided it was time for a massive rebrand
- Click here for the article and questions for class discussion
Barbie’s hot pink flip phone is coming to the real world this summer
- Click here for the article and questions for class discussion
Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign
- Click here for the article and questions for class discussion
Why the songs brands use in their Super Bowl spots matter
- Click here for the article and questions for class discussion
National Rugby League: Everything to know ahead of Las Vegas showcase
- Click here for the article and questions for class discussion

More News:

Amid Stephen Ross’ Minority Stake Sale, $6 Billion Dolphins Raise $12M+ in Philanthropy Event for Cancer Research
- Click here to read the story from essentiallysports.com.
Case of unopened hockey cards that may include Wayne Gretzky’s first goes for $3.7M
- Click here to read the story from nbcnews.com.
McDonald’s is making anime fans’ fictional ‘WcDonald’s’ restaurant a reality with a new sauce and a live immersive experience
- Click here to read the story from nj.com.
From Queen to Lil Jon, How Sports Anthems Are Born
- Click here to read the story from billboard.com.
Why Caitlin Clark could make more money staying in college than going to the WNBA
- Click here to read the story from marketwatch.com.

FOR THE WEEK OF FEBRUARY 26TH, 2024

Notable Campaigns:

Major League Soccer Unveils the “Our Soccer is Calling” Campaign
- Click here for the article and questions for class discussion
Players can start opting in to new EA Sports game
- Click here for the article and questions for class discussion
Why Apple is using its marketing muscle to hype new Major League Soccer season
- Click here for the article and questions for class discussion
Major League Soccer’s Most Valuable Teams 2024
- Click here for the article and questions for class discussion
Inter Miami pen JPMorgan Chase stadium naming rights deal
- Click here for the article and questions for class discussion

More News:

Wait for Taylor Swift merch in Australia longer than the actual Eras Tour concert
- Click here to read the story from usatoday.com.
Lionel Messi: ‘The Messi Experience’ offers fans interactive way of stepping into Argentine’s boots
- Click here to read the story from cnn.com.
T-Mobile Discontinues Free MLS Season Pass Promotion
- Click here to read the story from pcmag.com.
Atlanta United unveils “The Resurgens Kit” as new Community Kit
- Click here to read the story from atlutd.com.
Report: Amazon paying $150 million for NFL Playoff game
- Click here to read the story from awfulannouncing.com.

FOR THE WEEK OF FEBRUARY 19TH, 2024

Notable Campaigns:

Why the Daytona 500 Chose DJ Khaled to Wave the Green Flag
- Click here for the article and questions for class discussion
NHL renders All-Star Game in 3D on Roblox
- Click here for the article and questions for class discussion
Caitlin Clark-onomics and the new era of profitability in college sports
- Click here for the article and questions for class discussion
American stadiums will shed corporate names for World Cup
- Click here for the article and questions for class discussion
NBA debuts NB-AI, to add cinematic flourishes to boring, old basketball games
- Click here for the article and questions for class discussion

More News:

GlassFloor tech to add sponsor value at NBA All-Star Saturday Night
- Click here to read the story from sportsbusiness.com.
Flyers channel ‘Rocky,’ Devils rep ‘Sopranos’ for Stadium Series arrivals
- Click here to read the story from espn.com.
State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up
- Click here to read the story from finance.yahoo.com.
Women’s International Professional Volleyball Reaches New Heights
- Click here to read the story from globalnewswire.com.
Clippers add Lexus as founding partner for under-construction Intuit Dome
- Click here to read the story from pressroom.lexus.com.

FOR THE WEEK OF FEBRUARY 12TH, 2024

Notable Campaigns:

How Super Bowl advertisers are upping their game on Snapchat
- Click here for the article and questions for class discussion
10 questions about the new ESPN/Fox/TNT sports streaming service
- Click here for the article and questions for class discussion
NBA unveils state-of-the-art LED court for All-Star 2024 events taking place at Lucas Oil Stadium
- Click here for the article and questions for class discussion
Major League Soccer’s Most Valuable Teams 2024
- Click here for the article and questions for class discussion
Disney Invests $1.5 Billion in ‘Fortnite’ Developer Epic Games: ‘Our Biggest Foray Into the Game Space Ever,’ Iger Says
- Click here for the article and questions for class discussion

More News:

The Paris Olympics medals are made with pieces of the Eiffel Tower
- Click here to read the story from apnews.com.
United Airlines brings personalization to Super Bowl TV ads
- Click here to read the story from brand-innovators.com.
Buccaneers’ Legend Tom Brady is Merging TB12, BRADY Brand With Training Brand Nobull
- Click here to read the story from si.com.
Should college athletes’ NIL agreement be public records?
- Click here to read the story from deseret.com.
Taylor Swift Is Changing the Playbook for Super Bowl Marketing
- Click here to read the story from inc.com.

FOR THE WEEK OF FEBRUARY 5TH, 2024

Notable Campaigns:

Activations and Adjacent Ads Capitalize on Super Bowl Buzz
- Click here for the article and questions for class discussion
Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro
- Click here for the article and questions for class discussion
The Best Super Bowl Advertising Strategy Doesn’t Require a Celebrity Spokesperson
- Click here for the article and questions for class discussion
Why Oreo is returning to the Super Bowl after more than a decade
- Click here for the article and questions for class discussion
Super Bowl 2024 Drives Most Expensive Hotel Rates in Game History
- Click here for the article and questions for class discussion

More News:

Over 7K volunteers await Super Bowl week activation to direct spectators across Las Vegas Strip
- Click here to read the story from news.yahoo.com.
NFL, Gamefam to Launch Roblox Super Bowl Event
- Click here to read the story from licenseglobal.com.
Verizon Sets Slate of Super Bowl Events With Netflix, Max and Apple Music
- Click here to read the story from hollywoodreporter.com.
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
- Click here to read the story from digiday.com.
Taste the Celebration: Frito-Lay Offers One Fan the Chance to Launch the Confetti for the Winning Team at Super Bowl LVIII
- Click here to read the story from fritolay.com.

FOR THE WEEK OF JANUARY 29TH, 2024

Notable Campaigns:

Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports
- Click here for the article and questions for class discussion
ESPN’s NFL Booth Jackets Give Nike $2M in Free Publicity
- Click here for the article and questions for class discussion
M&M’s returns to Super Bowl after controversy-courting stunt
- Click here for the article and questions for class discussion
Loyola Marymount Cuts Sports Due To NIL Worries
- Click here for the article and questions for class discussion
Messi’s new Inter Miami soccer jersey replaces crypto firm logo with cruise operator icon
- Click here for the article and questions for class discussion

More News:

Saucony Calls on Consumers to Move their Feet More than their Feed with the Launch of the Marathumb Challenge
- Click here to read the story from prenewswire.com.
Ohio State-Iowa was most-watched women’s college basketball regular season game since 2010
- Click here to read the story from sportspromedia.com.
Marketing (Taylor’s Version): Why brands keep embracing Taylor Swift and Travis Kelce
- Click here to read the story from marketingbrew.com.
So, You Want to Buy a Pro Sports Team? Here’s How
- Click here to read the story from gq.com.
How 16-year-old Luke Littler turned the world of darts on its head
- Click here to read the story from espn.com.

FOR THE WEEK OF JANUARY 22ND, 2024

Notable Campaigns:

Why Women Student Athletes Allege Title IX Violations At U Of Oregon
- Click here for the article and questions for class discussion
Tostitos® and Kirk Cousins Suit Up to Serve the Meal of a Lifetime at Super Bowl LVIII Pop-Up Restaurant, Tost by Tostitos
- Click here for the article and questions for class discussion
Why Solo Stove and Snoop Dogg Partnership Went Up in Smoke
- Click here for the article and questions for class discussion
Justin Bieber Brings ‘Joy of Drew House onto the Ice’ in Adidas Collab for 2024 NHL All-Star Jerseys
- Click here for the article and questions for class discussion
Peacock was a big winner with its streaming NFL Playoff game, defying social media backlash
- Click here for the article and questions for class discussion

More News:

Wendy’s Returning To NASCAR With Trackhouse
- Click here to read the story from forbes.com.
MLB Sets New Revenue Record, Exceeding $10.8 Billion For 2022
- Click here to read the story from forbes.com.
Powerade inks NIL deals with college basketball stars Flau’jae Johnson, Isaiah Collier
- Click here to read the story from on3.com.
“The PGA Tour is never going away” – American Express CEO committed to sponsor the PGA Tour tournament through 2028
- Click here to read the story from sportskeeda.com.
Sports Illustrated’s publisher lays off most of its staff, union says
- Click here to read the story from cnn.com.

FOR THE WEEK OF JANUARY 15TH, 2024

Notable Campaigns:

NCAA and ESPN ink 8-year, $920 million media rights deal
- Click here for the article and questions for class discussion
The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance
- Click here for the article and questions for class discussion
Why is Chiefs-Dolphins playoff game exclusively on Peacock? Explaining why league went exclusive to streaming
- Click here for the article and questions for class discussion
‘Suicide Squad: Kill The Justice League’ Marketing Has Been A Disaster From The Start
- Click here for the article and questions for class discussion
Detroit Lions playoff tickets vs. Rams most expensive ever for wild-card game
- Click here for the article and questions for class discussion

More News:

Tiger Woods ends Nike partnership after 27 years
- Click here to read the story from cnbc.com.
Nickelodeon alternate Super Bowl LVIII broadcast reportedly seeing low ad demand
- Click here to read the story from awfulannouncing.com.
In its 75th year, the AP Top 25 men’s basketball poll is still driving discussion across the sport
- Click here to read the story from usatoday.com.
Carolina Hurricanes unveil Nucor as first-ever jersey patch sponsor
- Click here to read the story from sportspromedia.com.
NFL ‘Sunday Ticket’ At Stake As Court Clears Way For Major Antitrust Trial
- Click here to read the story from hollywoodreporter.com.

FOR THE WEEK OF JANUARY 8TH, 2024

Notable Campaigns:

College Football Playoff expansion to 12 teams in 2025 and beyond, explained
- Click here for the article and questions for class discussion
Arizona Diamondbacks Going Viral For the World’s Most Insane Ticket Offer
- Click here for the article and questions for class discussion
State of College Sports: Why NIL is so concerning for top stakeholders
- Click here for the article and questions for class discussion
Bounty and NFL greats clean up after wings and football talk
- Click here for the article and questions for class discussion
Phil Mickelson: Signing Jon Rahm ‘a bridge’ between PGA-LIV
- Click here for the article and questions for class discussion

More News:

ESPN’s Kirk Herbstreit: With the College Football Playoff expanding next year, ‘Don’t play bowls
- Click here to read the story from yahoo.com.
Disney Nears Advertising Sellout In 10th Year Of College Football Playoff; Season’s Viewership Surge Precedes Expansion Of CFP Field, Negotiations For New Media Rights Deal
- Click here to read the story from deadline.com.
NIL nonprofits can’t lose in College Football Playoff championship
- Click here to read the story from ap.com.
How much do companies pay to sponsor College Football Bowl games?
- Click here to read the story from en.as.com.
Cheez-It® Goes the Extra Yard for Teachers this College Football Season
- Click here to read the story from newsroom.kellanova.com.

FOR THE WEEK OF JANUARY 1ST, 2024

Notable Campaigns:

How the NHL’s first Winter Classic overcame many hurdles
- Click here for the article and questions for class discussion
The Pop-Tarts Bowl featured the ritual sacrifice of the brand mascot. It was weird. But was it smart?
- Click here for the article and questions for class discussion
NFL 2023: Top 10 Business of Football Stories of the Year
- Click here for the article and questions for class discussion
Amazon Prime Video To Begin Running Ads in January
- Click here for the article and questions for class discussion
Nikola Jokić Signs Signature Shoe Deal With 361°
- Click here for the article and questions for class discussion

More News:

These Cotton Bowl mascots are crafted from car tires
- Click here to read the story from autoblog.com.
Lawsuit alleges Kraken violated Metropolitans trademark with Winter Classic jerseys
- Click here to read the story from seattletimes.com.
Nick Saban: College football heading toward ‘semi-pro direction’ with NIL, expanded CFP
- Click here to read the story from on3.com.
Disney Nears Advertising Sellout in College Football Playoff 10th Year
- Click here to read the story from sports.yahoo.com.
Just in Time for College Bowl Games, Top Tier Authentics Launches Limited Edition College Football Memorabilia, Available Exclusively in Amazon Stores
- Click here to read the story from finance.yahoo.com.

FOR THE WEEK OF DECEMBER 11TH, 2023

Notable Campaigns:

The NBA has ‘hideous’ new courts. People are tuning in to watch
- Click here for the article and questions for class discussion
We watched — and shopped — Amazon’s first Black Friday NFL broadcast
- Click here for the article and questions for class discussion
Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet
- Click here for the article and questions for class discussion
How Jaguars’ ‘Duuuval’ rally chant captured Jacksonville
- Click here for the article and questions for class discussion
Jon Rahm planning to bolt PGA Tour for LIV Golf in potential $600 million coup
- Click here for the article and questions for class discussion

More News:

The NBA is dunking on all the haters of its In-Season Tournament
- Click here to read the story from fastcompany.com.
A night with TNT’s Inside the NBA production team… Custom-made chairs, Shaq’s US$100 jump shot and 2am finishes
- Click here to read the story from sportspromedia.com.
Myrtle Beach Pelicans announce sponsorship of upcoming Myrtle Beach Bowl
- Click here to read the story from wpde.com.
The 10 Most Expensive Movies Ever Made
- Click here to read the story from collider.com.
Netflix shows interest in NBA media rights for In-Season Tournament
- Click here to read the story from axios.com.

FOR THE WEEK OF DECEMBER 4TH, 2023

Notable Campaigns:

Bush’s® Beans Introduces Peyton Canning, a Limited-Edition Talking Can Opener for Bean-spiration
- Click here for the article and questions for class discussion
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
- Click here for the article and questions for class discussion
For MLB, Las Vegas And Oakland, The A’s Name And Brand Should Stay Put
- Click here for the article and questions for class discussion
Darius Garland signs with New Balance: Sneaker brand bolsters impressive roster with Cavaliers All-Star
- Click here for the article and questions for class discussion
Women sports fans are just as engaged—if not more—than men who are sports fans
- Click here for the article and questions for class discussion

More News:

NBA, Nike Launch New ‘Air Time’ Alternate Game Telecast on NBA App
- Click here to read the story from sportsvideo.org.
Pop-Tarts® Will Unwrap the First-Ever Edible Mascot at the 2023 Pop-Tarts Bowl
- Click here to read the story from prnewswire.com.
Red Bull’s F1 dominance is translating to higher energy drink sales, team’s principal says
- Click here to read the story from cnbc.com.
Tiger Woods’ TGL golf league to postpone inaugural season until early 2025
- Click here to read the story from pgatour.com.
NextName Collaborates with Tru Western Fragrances for a Powerful Marketing Campaign Featuring University of Illinois Volleyball Players
- Click here to read the story from prnewswire.com.

FOR THE WEEK OF NOVEMBER 27, 2023

Notable Campaigns:

Ticketmaster and the Orlando Magic Transform the Season Ticket Experience
- Click here for the article and questions for class discussion
Chipotle Renamed a Kansas City Location to Reference Travis Kelce’s Old Tweets
- Click here for the article and questions for class discussion
Formula 1 grew too fast. Now its new fans are tuning out.
- Click here for the article and questions for class discussion
Why Lululemon And Other Apparel Brands Entering Tennis Shifts The Sponsorship Landscape
- Click here for the article and questions for class discussion
How Top Rank Boxing is fighting to rebrand the sport for the masses
- Click here for the article and questions for class discussion

More News:

Fans still waiting for a virtual reality view of the Buffalo Bills’ new stadium
- Click here to read the story from buffalonews.com.
Megan Thee Stallion stars in NBC Olympics promo for 2024 Paris Games
- Click here to read the story from nbcsports.com.
NCAA faces new lawsuit over athletes’ drive for compensation
- Click here to read the story from reuters.com.
Panini America signs Nebraska Volleyball Star Lexi Rodriguez to partnership
- Click here to read the story from ksnblocal4.com.
Tennessee Titans, Nissan Announce Naming Rights Partnership in New Stadium
- Click here to read the story from tennesseetitans.com.

FOR THE WEEK OF NOVEMBER 20, 2023

Notable Campaigns:

Formula One is bringing thousands of racing fans to Las Vegas this weekend. Not everyone is thrilled about it
- Click here for the article and questions for class discussion
Warner Bros. Announces New ‘Wonka’ Merch
- Click here for the article and questions for class discussion
Amazon’s Black Friday NFL Game Plan Includes Special Deals, Product Drops
- Click here for the article and questions for class discussion
The business of Dolly Parton
- Click here for the article and questions for class discussion
Could the Oakland A’s find a temporary home in Utah?
- Click here for the article and questions for class discussion

More News:

Mariah Carey Unveils Official Barbie Doll Inspired by Her Love of the Holidays
- Click here to read the story from hollywoodreporter.com.
Top 20 Most Valuable Esports Companies
- Click here to read the story from finance.yahoo.com.
As F1 weekend approaches, Las Vegas hotel prices fall
- Click here to read the story from 8newsnow.com.
Wisconsin state Senate approves downsized Milwaukee Brewers stadium repair bill
- Click here to read the story from ap.com.
Vegas Sphere Following Strict Trackside Rules for F1 Grand Prix
- Click here to read the story from sports.yahoo.com.

FOR THE WEEK OF NOVEMBER 13, 2023

Notable Campaigns:

Dr Pepper Turns Up The Heat For College Football
- Click here for the article and questions for class discussion
Average NHL team’s value skyrockets in 2023, according to Sportico report
- Click here for the article and questions for class discussion
‘Kingdom of the Planet of the Apes’ Marketing Launches to 100 Million Viewers With First Trailer and Tease
- Click here for the article and questions for class discussion
Dame Time Meant Overtime For The Milwaukee Bucks’ Business Operation
- Click here for the article and questions for class discussion
Kansas City Sports Commission announces new pro sports team
- Click here for the article and questions for class discussion

More News:

MLB Payroll Cuts Loom as Once-Lucrative RSN Model Sunsets
- Click here to read the story from yahoosports.com.
PBR Welcomes Florida Freedom to PBR Camping World Team Series
- Click here to read the story from wranglernetwork.com.
Chiefs, Cowboys are most-watched NFL teams through first half of 2023 season
- Click here to read the story from cbssports.com.
Tennis Channel, Professional Pickleball Association launch Pickleballtv network
- Click here to read the story from awfulannouncing.com.
Wimbledon plans for ‘tennis Disneyland’ with 38 courts and new 8,000-seat stadium slammed by angry residents
- Click here to read the story from dailymail.co.uk.

FOR THE WEEK OF NOVEMBER 6, 2023

Notable Campaigns:

Ranking NBA’s top 5 ‘City Edition’ uniforms ahead of the 2023-24 in-season tournament
- Click here for the article and questions for class discussion
World Series was least-watched Fall Classic in TV history
- Click here for the article and questions for class discussion
‘Five Nights At Freddy’s’ Heads To Rare Day & Date Box Office $111M+ Milestone This Weekend: How Universal Got Fans In A Frenzy
- Click here for the article and questions for class discussion
Why brands like Nascar are taking alternative approaches when working with college athletes
- Click here for the article and questions for class discussion
MLB revitalized sponsorships and the sport — here’s what the numbers say
- Click here for the article and questions for class discussion

More News:

ESPN’s Michael Wilbon blasts NBA’s in-season tournament as ‘marketing ploy’
- Click here to read the story from awfulannouncing.com.
NBA debuts In-Season Tournament courts for all 30 teams
- Click here to read the story from nba.com.
‘Elf’ returning to movie theaters for 20th anniversary holiday screenings
- Click here to read the story from dispatch.com.
Puma is partnering with an unusual icon for its Formula 1 campaign
- Click here to read the story from thestreet.com.
The Top 10 Most Inspiring NBA Players Turned Entrepreneurs
- Click here to read the story from inc.com.

FOR THE WEEK OF OCTOBER 30, 2023

Notable Campaigns:

Travis Kelce’s latest play: A line of food dishes including BBQ brisket, sold at Walmart
- Click here for the article and questions for class discussion
NBA Adds New Personalization Features to NBA App in Bid to Catch Basketball Fans in Social Net
- Click here for the article and questions for class discussion
Most Marketable Athletes of 2023
- Click here for the article and questions for class discussion
Skechers Basketball Officially Announces Its Entry Into the NBA
- Click here for the article and questions for class discussion
How Formula One hopes to bring its overseas popularity to the U.S. for its Las Vegas Race
- Click here for the article and questions for class discussion

More News:

Peloton, the NBA and WNBA announce new multi-year partnership to create special access and experiences for peloton members and fans
- Click here to read the story from nba.com.
Steph Curry’s brand lands first NBA signing in Kings’ De’Aaron Fox
- Click here to read the story from cbssports.com.
Inside NFL’s pitch to include NIL talent in its collegiate marketing program
- Click here to read the story from digiday.com.
Las Vegas Grand Prix reveals star-studded lineup for opening ceremony
- Click here to read the story from reviewjournal.com.
Knicks sign jersey patch deal with owner James Dolan’s Sphere Entertainment
- Click here to read the story from cnbc.com.

FOR THE WEEK OF OCTOBER 23, 2023

Notable Campaigns:

Sports programming still dominates TV, and Netflix is leaning more into it
- Click here for the article and questions for class discussion
World Cup 2030 an opportunity for sponsors to build reach, say experts
- Click here for the article and questions for class discussion
How the League of Legends World Championship became esports’ biggest spectacle
- Click here for the article and questions for class discussion
Cricket in the Olympics? 2028 Games will feature sport for the first time in a century
- Click here for the article and questions for class discussion
LSU All-American Angel Reese signs endorsement deal with Reebok
- Click here for the article and questions for class discussion

More News:

Nebraska volleyball’s match vs. Wisconsin seeing intense demand for tickets
- Click here to read the story from omaha.com.
Jamal Murray Gets His Own Meal at KFC
- Click here to read the story from qsrmagazine.com.
Nickelodeon Hotels & Resorts Announces First-Ever Food & Slime Festival
- Click here to read the story from travelpulse.com.
Milwaukee Bucks announce giveaway schedule and ticket promotions for 2023-24 season
- Click here to read the story from nba.com.
Crocs Launches Mater Clog Inspired by Disney Pixar’s ‘Cars’
- Click here to read the story from footwearnews.com.

FOR THE WEEK OF OCTOBER 16, 2023

Notable Campaigns:

NBA Icons Unite at Reebok: Brand Names Shaquille O’Neal President of Basketball, Allen Iverson as Vice President
- Click here for the article and questions for class discussion
Here is the full lineup of Milwaukee Bucks theme nights, including Halloween, Pride Night, Noche Latina, and Bango’s Birthday
- Click here for the article and questions for class discussion
Post Malone and The Dallas Cowboys Team Up with Raising Cane’s to Open First-of-its-Kind Restaurant in Cowboys Country
- Click here for the article and questions for class discussion
ESPN Drops New Creative Campaign ahead of NHL Season
- Click here for the article and questions for class discussion
‘Dawwgs,’ BBQ highlight playoff concession offerings
- Click here for the article and questions for class discussion

More News:

In Toronto, NBA’s lone international team hopes global agenda brings big gains
- Click here to read the story from usatoday.com.
The 10 top selling NFL jerseys in 2023
- Click here to read the story from ftw.usatoday.com.
Circle K Joins Forces with DC to Debut Limited Edition HeroBadge Collectibles
- Click here to read the story from businesswire.com.
The Connor Bedard Boost: Blackhawks Tickets, Merchandise Sales Up
- Click here to read the story from hockeynews.com.
College athletics using technology to help prevent illegal sports betting activity
- Click here to read the story from ocolly.com.

FOR THE WEEK OF OCTOBER 9, 2023

Notable Campaigns:

Marketing enters its Taylor Swift era: Here’s what the numbers say
- Click here for the article and questions for class discussion
Why is FIFA video game called FC 24? EA Sports’ new football franchise
- Click here for the article and questions for class discussion
MLB national viewership disappoints for 2023 season
- Click here for the article and questions for class discussion
Adidas sues golf league over ‘confusingly similar’ logo design
- Click here for the article and questions for class discussion
Capitals to Host ‘Garage Sale’ Sept. 23 at MedStar Capitals Iceplex
- Click here for the article and questions for class discussion

More News:

2030 men’s FIFA World Cup to be hosted in six countries across three continents to mark 100-year anniversary of first edition
- Click here to read the story from cnn.com.
Taco Bell’s ‘Steal a Base, Steal a Taco’ Promotion to Return for This Year’s World Series
- Click here to read the story from qsrmagazine.com.
NFL superfan holds ‘Sunday Service’ at Eastern Market ahead of Lions-Panthers game
- Click here to read the story from mlive.com.
CFB’s ultimate party crasher: Tennessee’s Big Orange Tux Guy
- Click here to read the story from espn.com.
NBA Trends: Inside India’s Hoops Rise & the Future for the NBA’s Next Big Market
- Click here to read the story from bleacherreport.com.

FOR THE WEEK OF OCTOBER 2, 2023

Notable Campaigns:

Ryder Cup 2023: Hilton built a hotel room above Marco Simone’s 10th green and it looks absolutely incredible
- Click here for the article and questions for class discussion
Connecticut Sun has thrived in a small market. But where does the franchise fit in an evolving WNBA?
- Click here for the article and questions for class discussion
Why Cup Noodles is going ‘gamer-friendly’
- Click here for the article and questions for class discussion
League One Volleyball Raises $35 Million to Serve Growing Fanbase
- Click here for the article and questions for class discussion
Beto Carrero World introduces world’s first NERF themed land in a theme park
- Click here for the article and questions for class discussion

More News:

Kylian Mbappé and Real Madrid: Soccer’s never-ending transfer saga
- Click here to read the story from cnn.com.
Iowa State football players sign NIL deal with pork company
- Click here to read the story from espn.com.
Honey Baked Ham Launching First-Ever College Football Campaign
- Click here to read the story from forbes.com.
WNBA Playoffs hit 22-year high on cable
- Click here to read the story from awfulannouncing.com.
Utah Jazz’s new streaming service launches
- Click here to read the story from sltrib.com.

FOR THE WEEK OF SEPTEMBER 25, 2023

Notable Campaigns:

Adidas puts fresh foot forward with global campaign honoring Trefoil icon
- Click here for the article and questions for class discussion
Jane Lynch Talks Tapping Into Her Inner Child Ahead of New Lego Campaign: ‘I’ve Brought Play Back Into My Life’
- Click here for the article and questions for class discussion
The Rays are finalizing plans for a new stadium, which means MLB expansion could be on deck
- Click here for the article and questions for class discussion
Penguins hand-deliver season tickets, continuing tradition
- Click here for the article and questions for class discussion
Why the organization behind ‘Got Milk’ is leaning into sports marketing
- Click here for the article and questions for class discussion

More News:

Thanks to NIL, Clemson football’s Will Shipley can dine at ‘Shipotle’ Mexican restaurant in town
- Click here to read the story from greenvilleonline.com.
Deion Sanders has Colorado dominating college football TV ratings
- Click here to read the story from sbnation.com.
Deion Sanders Gives A Masterclass In Marketing, Reportedly Helps Blenders Eyewear Pocket $1.2M In One Day
- Click here to read the story from finance.yahoo.com.
Shedeur Sanders Keeps Raking in More NIL Deals
- Click here to read the story from businessofcollegesports.com.
Shilo Sanders is Taking Advantage of NIL Opportunities
- Click here to read the story from businessofcollegesports.com.
Sauced and Signed: Tony Pollard ‘Wing Worn’ Chili’s Jerseys will be the Focal Point of Any Fan’s ‘Game Worn’ Collection
- Click here to read the story from prnewswire.com.
Verizon is enlisting the help of J Balvin to help it move iPhone 15 units this holiday season
- Click here to read the story from digitalmusicnews.com.

FOR THE WEEK OF SEPTEMBER 18, 2023

Notable Campaigns:

‘Toy Story’ Characters Hit the Gridiron in Disney Bid to Woo Young Viewers to NFL
- Click here for the article and questions for class discussion
NFL re-emphasizes Sunday Ticket move after concerns of ‘deceptive advertising’
- Click here for the article and questions for class discussion
Circle K Joins Forces with DC to Debut Limited Edition HeroBadge Collectibles
- Click here for the article and questions for class discussion
All day hydration’: Gatorade expands sports drink brand with new Gatorade Water
- Click here for the article and questions for class discussion
NBA to curb ‘load management’ for star players with strict new policy
- Click here for the article and questions for class discussion

More News:

Coco Gauff’s U.S. Open Win Celebrated by New Balance
- Click here to read the story from wwd.com.
MLB testing new technology during games to help settle balls vs. strikes conflicts
- Click here to read the story from abcnews.com.
How sales of Deion Sanders’ sunglasses skyrocketed after feud with Colorado State’s Jay Norvell
- Click here to read the story from cbssports.com.
How Adidas Helped Nebraska Set a World Attendance Record
- Click here to read the story from bizbash.com.
Deion Sanders Debuts New Nike Sneakers During Colorado Win
- Click here to read the story from si.com.

FOR THE WEEK OF SEPTEMBER 11, 2023

Notable Campaigns:

DraftKings is dusting off its NFL playbook with a new ad and tagline
- Click here for the article and questions for class discussion
World Surfing League promotes finals with Candy Crush tournament
- Click here for the article and questions for class discussion
‘Barbie’ Budget Breakdown: How the Greta Gerwig Film Became the Biggest of the Year
- Click here for the article and questions for class discussion
NCAA x Adidas Originals Footwear Collection: A Fusion of Style and Sports Heritage
- Click here for the article and questions for class discussion
Inter Miami begins construction on Messi and co.’s new $1billion home
- Click here for the article and questions for class discussion

More News:

Tom Brady has a new job as a strategic adviser for Delta Air Lines
- Click here to read the story from ap.com.
Lowe’s Renews NFL Partnership, Announces New Lowe’s Home Team Roster and 360-Marketing Campaign to Help DIYers Tackle Home Improvement Projects
- Click here to read the story from prnewswire.com.
How Pepsi turned the NFL’s decision to allow players to wear No. 0 into a marketing opportunity
- Click here to read the story from marketingbrew.com.
New Commanders ownership has reignited the debate over the NFL team’s old name
- Click here to read the story from cbsnews.com.
MSG Sphere in Vegas displays 32 NFL team helmets as part of first brand campaign
- Click here to read the story from usatoday.com.

FOR THE WEEK OF SEPTEMBER 4, 2023

Notable Campaigns:

PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign
- Click here for the article and questions for class discussion
Nebraska aiming for women’s attendance record with game inside football’s Memorial Stadium
- Click here for the article and questions for class discussion
Streaming’s big pain point: there’s too much stuff to watch
- Click here for the article and questions for class discussion
How Topgolf plans to become even bigger than actual golf
- Click here for the article and questions for class discussion
Skechers signs Harry Kane, plans soccer debut
- Click here for the article and questions for class discussion

More News:

Colorado Buffaloes, Campus Ink To Provide NIL Merchandise Store
- Click here to read the story from gobuffs.com.
How the Las Vegas Aces Are Reinventing the WNBA
- Click here to read the story from elle.com.
Deion Sanders rejoining Nike goes beyond relationship with Colorado
- Click here to read the story from si.com.
One win, 17,000 defeats – life as a Washington General
- Click here to read the story from bbc.com.
DraftKings is dusting off its NFL playbook with a new ad and tagline
- Click here to read the story from marketingbrew.com.

FOR THE WEEK OF AUGUST 28, 2023

Notable Campaigns:

Chipotle’s sports marketing strategy
- Click here for the article and questions for class discussion
Atlanta Braves Post Record Revenue, But Profit Falls
- Click here for the article and questions for class discussion
The $560M Challenge of Turning the Las Vegas Strip Into an F1 Race Track
- Click here for the article and questions for class discussion
The Most Popular Sneaker Brands in the World, Ranked
- Click here for the article and questions for class discussion
Thanks to NIL, college athletes have trading cards. Their value is hard to quantify.
- Click here for the article and questions for class discussion

More News:

Memphis football tries something new to boost ticket sales — free tickets after wins
- Click here to read the story from commercialappeal.com.
Jets’ Aaron Rodgers, State Farm End Partnership After More Than a Decade
- Click here to read the story from bleacherreport.com.
Five of the best 2023 Women’s World Cup marketing campaigns
- Click here to read the story from sportspromedia.com.
ESPN Returns ‘The Greatest Story Ever Played’ Campaign for 2023-24 College Football Season
- Click here to read the story from espnpressroom.com.
There’s No Hurting Hulu’s Latest Live Sports Campaign
- Click here to read the story from adweek.com.

FOR THE WEEK OF AUGUST 21, 2023

Notable Campaigns:

Price of college football realignment: Losing seasons, stiffer competition
- Click here for the article and questions for class discussion
Nike Partners with USA Gymnastics to Expand Sport for the Next Generation
- Click here for the article and questions for class discussion
Saudi soccer league lures Brazilian star Neymar as it seeks to attract ‘exceptional players only’
- Click here for the article and questions for class discussion
Orioles stadium could be next PR disaster after Kevin Brown debacle
- Click here for the article and questions for class discussion
Colorado becomes the latest team to sport social media handles on jerseys
- Click here for the article and questions for class discussion

More News:

Yankees’ Aaron Judge Signs Jordan Brand Contract; Joins Mookie Betts, More MLB Stars
- Click here to read the story from bleacherreport.com.
Coming to Kansas City: the first stadium built solely for pro women’s sports
- Click here to read the story from theguardian.com.
Brewers may threaten to leave Milwaukee if Wisconsin taxpayers won’t fund stadium upgrades, per report
- Click here to read the story from cbssports.com.
Celsius makes first major sponsorship move with MLS to 2026
- Click here to read the story from sportsbusiness.com.
What’s next for the Big Ten, SEC, Florida State, Notre Dame and remaining Pac-12 schools?
- Click here to read the story from espn.com.

Quiz Questions:

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AUGUST, 2023

Notable Campaigns:

Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
- Click here for the article and questions for class discussion
Chipotle’s 2023 World Cup play: Win one of 2,500 free entrées when USWNT scores goals
- Click here for the article and questions for class discussion
Giants, A’s fans implore club to ‘Stay in Oakland!’
- Click here for the article and questions for class discussion
Video: FIBA Event Showcases Incredible GlassFloor Interactive Basketball Court
- Click here for the article and questions for class discussion
Get Ready for Greatness: Frito-Lay Unites Current Soccer Stars and Past Icons in New FIFA Women’s World Cup Australia & New Zealand 2023™ Marketing Campaign
- Click here for the article and questions for class discussion

More News:

‘Where’s the Barbie section?’: New movie boosts interest in buying, selling vintage dolls
- Click here to read the story from usatoday.com.
Milwaukee Brewers to celebrate 30 years of sausage racing
- Click here to read the story from cbs58.com.
Purina and St. Louis CITY SC Introduce New, Dedicated Dog-Friendly Space In CITYPARK for Fans and Their Furry Friends to Catch All of the Action
- Click here to read the story from prnewswire.com.
Victor Wembanyama’s Nike Sneaker Deal Will Carry Over to NBA
- Click here to read the story from si.com.
Will the World Cup Further Elevate Women’s Sports Marketing?
- Click here to read the story from retailwire.com.

FOR THE WEEK OF JUNE 5, 2023

Notable Campaigns:

NBA Markets 2023 Finals Like a Movie, With Cameos Galore
- Click here for the article and questions for class discussion
Pepsi’s summer campaign taps Bad Bunny and QR codes — and the first-party data that comes with them
- Click here for the article and questions for class discussion
How State Farm meets the challenge of Gen Z marketing with esports
- Click here for the article and questions for class discussion
Commanders’ Trademark Denied; New Name on the Horizon?
- Click here for the article and questions for class discussion
Stanley Cup still at five-year high despite quiet conference finals
- Click here for the article and questions for class discussion

More News:

Angel Reese Partners With STARRY In New ‘3>2’ Campaign For NBA Finals
- Click here to read the story from news.yahoo.com.
Bears, citing cost, mull new site for stadium plan
- Click here to read the story from espn.com
MLB, MLBPA agree to player marketing deal
- Click here to read the story from mlb.com.
LSU Football Players Show Off New Air-Conditioned Helmets and College Football Fans Are Amazed
- Click here to read the story from athlonsports.com.
Indian Cricket Board says Adidas to become new kit sponsor
- Click here to read the story from reuters.com.

FOR THE WEEK OF MAY 29, 2023

Notable Campaigns:

2025 NFL draft: Green Bay Packers expect statewide economic impact
- Click here for the article and questions for class discussion
Coors Field debuts palm-based age verification from Amazon
- Click here for the article and questions for class discussion
MoviePass reboot: Here’s what to know about the latest plans, options, and credit system
- Click here for the article and questions for class discussion
Broncos survey season-ticket holders about new stadium preferences, location
- Click here for the article and questions for class discussion
Saints given permission to become the first NFL team to market their brand in France
- Click here for the article and questions for class discussion

More News:

MLB’s Rob Manfred could threaten Brewers with relocation as part of push for ballpark updates, per report
- Click here to read the story from cbssports.com.
Why Gen Z content creators were a key part of the NFL Draft
- Click here to read the story from digiday.com
How ’Inside The NBA’ Made The Best Studio Show In Sports
- Click here to read the story from uproxx.com.
A’s Las Vegas Strip ballpark images released
- Click here to read the story from reviewjournal.com.
How SC benefits from 5-year marketing deal with PGA Tour
- Click here to read the story from thestate.com.

FOR THE WEEK OF MAY 22, 2023

Notable Campaigns:

WNBA Tests Toronto Market for Expansion With Preseason Clash
- Click here for the article and questions for class discussion
Victor Wembanyama gives Spurs immediate boost in interest, ticket sales, merch and more
- Click here for the article and questions for class discussion
The ‘Fast & Furious’ Franchise Is a Hollywood Unicorn
- Click here for the article and questions for class discussion
Under project ‘Flagship,’ ESPN preparing to move toward streaming service, per report
- Click here for the article and questions for class discussion
USL Super League confirms eight markets for inaugural season
- Click here for the article and questions for class discussion

More News:

US Ad of the Day: WNBA fans re-create their favorite players’ outfits with Google Lens
- Click here to read the story from usatoday.com.
Mystics looking to ride momentum created by NCAA Tournament
- Click here to read the story from nbcsports.com.
PlayStation and WNBA Announce Multi-Year Partnership
- Click here to read the story from businesswire.com.
NBA Revenue Sharing: Small-Market Teams to Benefit from New Sharing Structure
- Click here to read the story from bleacherreport.com.
EA Sports reaches deal to pay college football athletes
- Click here to read the story from axios.com.

FOR THE WEEK OF MAY 15, 2023

Notable Campaigns:

NFL schedule release has become giant marketing deal
- Click here for the article and questions for class discussion
How the Bandits became a local staple with ‘world-class entertainment at a minor league price’
- Click here for the article and questions for class discussion
How TikTok is changing the music industry
- Click here for the article and questions for class discussion
NWSL commissioner reveals plans to expand to 16 teams by 2026
- Click here for the article and questions for class discussion
Brands turn to gamification to reach hockey fans during the NHL playoffs
- Click here for the article and questions for class discussion

More News:

NFL schedule release videos: Ranking how every team revealed their 2023 slate
- Click here to read the story from usatoday.com.
How Much Amazon Is Reportedly Paying To Broadcast Black Friday Game
- Click here to read the story from thespun.com
The Return of Nineties Style: This New ‘Seinfeld’-Inspired Collection Is As Iconic As the Hit Sitcom
- Click here to read the story from yahoo.com.
Scammer Made Thousands Selling ‘Leaked’ Frank Ocean Tracks That Were Fake, AI-Generated
- Click here to read the story from vice.com.
The Evolution of Basketball Sneakers: From Converse to Nike and Beyond
- Click here to read the story from ballerstatus.com.

FOR THE WEEK OF MAY 8, 2023

Notable Campaigns:

‘We don’t go racing just as a marketing exercise’ – Ford explain the key factors behind their F1 return with Red Bull
- Click here for the article and questions for class discussion
Iowa Pauses WBB Season Ticket Sales for 2023–24 After Title Game Run
- Click here for the article and questions for class discussion
Box Office: ‘Guardians of the Galaxy 3’ Kicks Off Summer Movie Season With $114 Million Debut
- Click here for the article and questions for class discussion
Louisville restaurants prepare for the Kentucky Derby influx
- Click here for the article and questions for class discussion
The business case for green sports stadiums and arenas is growing
- Click here for the article and questions for class discussion

More News:

The Cable Bundle Is Dying. Somebody Forgot to Tell the NBA and NHL
- Click here to read the story from sports.yahoo.com.
Angel Reese led all March Madness athletes in NIL merchandise sales
- Click here to read the story from justwomenssports.
Jury finds Ed Sheeran did not infringe in copyright case
- Click here to read the story from cnn.com.
Titans bringing back Oilers throwbacks in 2023? Warren Moon says it’s happening
- Click here to read the story from usatoday.com.
Kevin Durant inks lifetime deal with Nike
- Click here to read the story from sportspromedia.com.

FOR THE WEEK OF MAY 2, 2023

Notable Campaigns:

NFL Draft, World Cup each expected to generate $100M-plus in economic impact
- Click here for the article and questions for class discussion
NASCAR Has a Marketing Problem
- Click here for the article and questions for class discussion
When you realize your favorite new song was written and performed by … AI
- Click here for the article and questions for class discussion
Target Field’s new tech aims to improve fan experience at Twins games
- Click here for the article and questions for class discussion
SNICKERS® Ice Cream Partners with 2023 NFL Draft Pick Bryce Young to Introduce First-Ever “SNICKERS® Bryce Cream Bar”
- Click here for the article and questions for class discussion

More News:

Buccaneers International Home Marketing Area Expands To Austria & Switzerland
- Click here to read the story from buccaneers.com.
LA Angels star Ohtani signs endorsement with New Balance
- Click here to read the story from sportsbusiness.com.
Logan Sargeant’s F1 Dreams Are Just Beginning—as Are His Home Country’s
- Click here to read the story from theringer.com.
Keeler: Ugly side of Deion Sanders Effect? Angry CU Buffs parents, confused kids who felt forced into transfer portal. “They told everybody to go.”
- Click here to read the story from denverpost.com.
Netflix cracked down on password sharing in Spain and lost more than 1 million users this year
- Click here to read the story from fortune.com.

FOR THE WEEK OF APRIL 24, 2023

Notable Campaigns:

‘It’s like rebranding Coca-Cola’: Uncommon and EA Sports on tackling Fifa reinvention
- Click here for the article and questions for class discussion
From quarterback to culture: What do the Commanders’ new owners need to fix?
- Click here for the article and questions for class discussion
How the Milwaukee Bucks built a thriving global brand
- Click here for the article and questions for class discussion
Warner Bros Discovery Confirms Rebrand Of HBO Max To Max; Launch Date Set
- Click here for the article and questions for class discussion
Weak start to USFL as league, XFL, cannibalize each other
- Click here for the article and questions for class discussion

More News:

Pickleball Festival Coming to Fenway Park in 2023
- Click here to read the story from nbcsports.com.
The Return of Boston Marathon-Themed Shoes
- Click here to read the story from news.yahoo.com.
At The Boston Marathon, The Arris-Brooks Partnership Will Test A New Cutting-Edge Shoe
- Click here to read the story from forbes.com.
Bank of America to become presenting partner of Boston Marathon
- Click here to read the story from bostonglobe.com.
adidas Wins Battle of the Supershoe at Boston Marathon
- Click here to read the story from highsnobiety.com.

FOR THE WEEK OF APRIL 17, 2023

Notable Campaigns:

Sponsors are wising up to deals with esports teams and adjusting spending accordingly
- Click here for the article and questions for class discussion
Mariners’ Julio Rodriguez is star MLB needs
- Click here for the article and questions for class discussion
Netflix shows meet Lacoste’s crocodile in new apparel collection
- Click here for the article and questions for class discussion
How Angel Reese is cashing in after hitting 1 million Instagram followers
- Click here for the article and questions for class discussion
Cleveland Cavaliers and ARound Introduce ‘Cavs ARcade’ Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties
- Click here for the article and questions for class discussion

More News:

NBA fines Mavs $750K for sitting players, undermining ‘the integrity of our sport’
- Click here to read the story from reuters.com.
How massive Masters TV ratings compare to PGA Tour, LIV Golf’s
- Click here to read the story from golf.com.
These are Netflix’s most streamed shows of all time
- Click here to read the story from qz.com.
Phillies pitcher Matt Strahm slams MLB teams for extending beer sales due to shorter games
- Click here to read the story from apnews.com.
LSU women’s sports is having a moment: Interest soars for Tigers gymnastics, basketball and more
- Click here to read the story from usatoday.com.

FOR THE WEEK OF APRIL 10, 2023

Notable Campaigns:

Why Isn’t Brooks Koepka Wearing LIV Golf Logos At The Masters?
- Click here for the article and questions for class discussion
Foot Locker teams up with Puma and Reebok for annual autism awareness campaign
- Click here for the article and questions for class discussion
Pokémon Sleep, which you play by sleeping, is out this year
- Click here for the article and questions for class discussion
NFL expansion: League looks to create international division in coming years, per report
- Click here for the article and questions for class discussion
How an intern helped the Savannah Bananas become TikTok famous
- Click here for the article and questions for class discussion

More News:

‘Super Mario Bros’ Hits High Scores: Record Opening For Animated Pic At $377M+ WW, 5-Day U.S. Record $204M+; ‘Air’ Soars To $20M – Sunday Box Office Update
- Click here to read the story from deadline.com.
Disney reshuffles XFL schedule in effort to boost viewership
- Click here to read the story from sportspromedia.com.
St. Louis City SC, Battlehawks success has fans navigating tough ticket market
- Click here to read the story from fox2now.com.
Ohio State WR Marvin Harrison Jr. Lands NIL Deal With Mark Wahlberg’s Car Dealership
- Click here to read the story from bleacherreport.com.
MLS opening weekend on Apple TV points to an expensive future for sports streaming
- Click here to read the story from theverge.com.

FOR THE WEEK OF APRIL 3, 2023

Notable Campaigns:

MLB leans into baseball nostalgia with wide-ranging campaign
- Click here for the article and questions for class discussion
Baseball’s Most Valuable Teams 2023: Price Tags Are Up 12% Despite Regional TV Woes
- Click here for the article and questions for class discussion
The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player
- Click here for the article and questions for class discussion
Apple’s plan to spend $1 billion per year on movies means more theatrical releases
- Click here for the article and questions for class discussion
Iowa’s Elite 8 victory out-rated any NBA regular season game on ESPN this season
- Click here for the article and questions for class discussion

More News:

MLB blackout restrictions, explained: Map shows why you can’t watch out-of-market baseball games in 2023
- Click here to read the story from sportingnews.com.
ESPN Announces Flo Rida’s ‘What a Night’ to be Sunday Night Baseball Anthem
- Click here to read the story from espnpressroom.com.
MLB unveils new replay technology and marketing approach
- Click here to read the story from sportsnet.ca.
MLB rookies to wear ‘MLB Debut’ patches on Opening Day that will be turned into Topps cards
- Click here to read the story from cbssports.com.
CBB world reacts to men’s, women’s Final Four ticket prices
- Click here to read the story from thecomeback.com.

FOR THE WEEK OF MARCH 27, 2023

Notable Campaigns:

From Record-Breaking Television, Attendance And Merchandise Sales, 2023 World Baseball Classic Was A Home Run
- Click here for the article and questions for class discussion
Portland Trail Blazers unveil new mascot: a Bigfoot named Douglas Fur
- Click here for the article and questions for class discussion
‘Scream VI’: Behind the Chillingly Effective Marketing Campaign
- Click here for the article and questions for class discussion
This baseball team chose an exploding whale as its new identity
- Click here for the article and questions for class discussion
Some NHL fans are not happy about the league’s new choice for its jerseys
- Click here for the article and questions for class discussion

More News:

Florida Atlantic’s NCAA Men’s Basketball Tournament Run Is Helping Financially, Too
- Click here to read the story from forbes.com.
Nijel Pack’s lucrative NIL deal pays dividends, sets up for teams to copy Miami’s strategy
- Click here to read the story from cbssports.com.
NCAA Women’s Tournament breaks attendance record for second straight season
- Click here to read the story from justwomenssports.com.
If Giants hope to fill Oracle Park again, they’ll need more than marketing
- Click here to read the story from sfchronicle.com.
Nike to end sales of kangaroo-based sneakers
- Click here to read the story from livenowfox.com.

FOR THE WEEK OF MARCH 20, 2023

Notable Campaigns:

ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness
- Click here for the article and questions for class discussion
AT&T NCAA Marketing Calls: Madness Loves Company
- Click here for the article and questions for class discussion
What’s in a Name? Inside the Art and Science of Crafting the Perfect Movie Title
- Click here for the article and questions for class discussion
MLB taps Zoom to power new game and broadcast elements
- Click here for the article and questions for class discussion
Sabrina Ionescu’s First Signature Shoe with Nike Features ‘Easter Eggs’ of WNBA Star’s Personal Story
- Click here for the article and questions for class discussion

More News:

Highest-Paid Athletes of All Time: Michael Jordan Leads Star-Studded List
- Click here to read the story from finance.yahoo.com.
How Shaquille O’Neal Made Himself Bigger Than Ever–as a Founder and Investor
- Click here to read the story from inc.com.
Michael Jordan Reportedly in ‘Serious Talks’ to Sell Majority Stake in Hornets
- Click here to read the story from bleacherreport.com.
Ad Time For NCAA Women’s Tournament Sold Out on ESPN
- Click here to read the story from barrettsportsmedia.com.
FIFA scraps ill-fated 2026 World Cup format, but new plan presents other pros and cons
- Click here to read the story from sports.yahoo.com

FOR THE WEEK OF MARCH 13, 2023

Notable Campaigns:

For this year’s March Madness, ESPN is encouraging basketball fans to trust their guts
- Click here for the article and questions for class discussion
College Mascots Hit the Road for Nissan in Race to March Madness
- Click here for the article and questions for class discussion
Universal Music Posts Nearly $11 Billion in 2022 Revenue as Company Expands Efforts for ‘New Streaming Model’
- Click here for the article and questions for class discussion
Pizza Hut brings back limited-edition mini basketballs for the first time since the 1990s
- Click here for the article and questions for class discussion
Adidas has piles of Kanye West’s Yeezy shoes and no idea what to do with them — ‘If you can’t sell and you can’t destroy, what’s your option?’
- Click here for the article and questions for class discussion

More News:

Great Clips ® Asks Fans to Go “Hats Off” This March Madness® for Chance to Win Trip & Tickets to NCAA® Men’s or Women’s Final Four® Games
- Click here to read the story from businesswire.com.
Olivia Dunne Is the Highest-Paid NCAA Female Athlete — and Wants ‘Equal Opportunities for Men and Women’
- Click here to read the story from people.com.
Gonzaga’s Drew Timme signs NIL deal with Beats by Dre
- Click here to read the story from on3.com.
For Some Reason, Converse High Heels Exist
- Click here to read the story from highsnobiety.com.
This March Madness®, Degree® the Official Deodorant of the NCAA and Two-Time NBA MVP Giannis Antetokounmpo Will Celebrate Five Exceptional Walk-On Basketball Student-Athletes with Over $100K in NIL Deals To Put Toward Education
- Click here to read the story from finance.yahoo.com.

FOR THE WEEK OF MARCH 6, 2023

Notable Campaigns:

Powerade strives to go ‘From underestimated to undeniable’ wielding NBA star Ja Morant
- Click here for the article and questions for class discussion
As March Madness begins, restaurants make a mad dash to snag fans
- Click here for the article and questions for class discussion
The marketing behind the six-figure gift bags given to Oscar nominees
- Click here for the article and questions for class discussion
Detroit Lions planning to unveil new alternate helmet in 2023 followed by major uniform overhaul as soon as 2024
- Click here for the article and questions for class discussion
5 ways the PGA Tour just got better (and 3 ways it got worse!)
- Click here for the article and questions for class discussion

More News:

How St. Louis CITY SC is bringing economic boom to downtown area
- Click here to read the story from ksdk.com.
Salesforce pays Matthew McConaughey $10 million a year as it lays off thousands
- Click here to read the story from mercurynews.com.
MLS boosts its attendance on opening day, as soccer grows in the U.S.
- Click here to read the story from dailymail.co.uk.
Milwaukee Bucks Sold to Wesley Edens and Marc Lasry for Reported $550 Million
- Click here to read the story from bleacherreport.com.
Big 12 Championships announce new menu, experience in Kansas City
- Click here to read the story from fox4kc.com.

FOR THE WEEK OF FEBRUARY 27, 2023

Notable Campaigns:

Major League Soccer’s Most Valuable Clubs 2023: LAFC Is The First Billion-Dollar Franchise
- Click here for the article and questions for class discussion
Warner Bros. Discovery is getting out of the RSN business, looks to transfer ownership and media rights to teams
- Click here for the article and questions for class discussion
Nintendo is creating an entertainment empire, and it all starts with Mario
- Click here for the article and questions for class discussion
The Real Super Bowl Winner: DraftKings
- Click here for the article and questions for class discussion
The New York Islanders’ new team store draws inspiration from modern retail, vintage aesthetics
- Click here for the article and questions for class discussion

More News:

MLS Commissioner: San Diego, Las Vegas top options for expansion
- Click here to read the story from espn.com.
Charlotte FC positioned to deliver big business wins in second season
- Click here to read the story from wsoctv.com.
Welcome back, MLS supporters: Tifos, celebrations & historic crowds on Matchday 1
- Click here to read the story from mls.com.
Adidas renews deal with Major League Soccer
- Click here to read the story from cnbc.com.
Ruffles Unveils New Hot Dog Flavor In Partnership With Charles Barkley
- Click here to read the story from chewboom.com.

FOR THE WEEK OF FEBRUARY 20, 2023

Notable Campaigns:

‘Unmarketable’ Kyle Busch, RCR Have Plenty Of Sponsors As NASCAR Daytona 500 Starts New Season
- Click here for the article and questions for class discussion
Despite a lack of on-court success, the Bulls remain a global phenomenon
- Click here for the article and questions for class discussion
Opinion: NBA load management is a load of deceit for fed up fans
- Click here for the article and questions for class discussion
Stephen Curry’s Retro Shoes Drop in New All-Star Colorway
- Click here for the article and questions for class discussion
By the numbers: Super Bowl LVII
- Click here for the article and questions for class discussion

More News:

PepsiCo’s LIFEWTR Taps LeBron James for New Spot
- Click here to read the story from brand-innovators.com.
Rich Paul, LeBron James’ longtime agent, partnering with New Balance to launch new sportswear brand
- Click here to read the story from cbssports.com.
Influx of Stars Have Turned the NBA Into a Big Hit in Europe
- Click here to read the story from Forbes.com.
Rock Band Guns N’ Roses sponsoring NASCAR team in Daytona 500
- Click here to read the story from racingnews.co.
Michael Jordan makes historic Make-A-Wish donation
- Click here to read the story from goodmorningamerica.com.
Milwaukee Bucks Launch “Bucks In Six” Lifestyle Apparel Brand
- Click here to read the story from nba.com.
Jimmie Johnson, Travis Pastrana seeking new thrills in Daytona 500 run
- Click here to read the story from news.yahoo.com.

FOR THE WEEK OF FEBRUARY 13, 2023

Notable Campaigns:

Why you won’t see many car ads during Sunday’s Super Bowl
- Click here for the article and questions for class discussion
The 7 Greatest Super Bowl Ads of All Time, Chosen by Advertisers
- Click here for the article and questions for class discussion
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
- Click here for the article and questions for class discussion
You could get free wings at Buffalo Wild Wings if the Super Bowl goes into OT
- Click here for the article and questions for class discussion
Fisher-Price Launches Little People Super Bowl LVII Champions Set
- Click here for the article and questions for class discussion

More News:

How Super Bowl ad teasers manipulate you—in the best possible way
- Click here to read the story from fastcompany.com.
How are Super Bowl cities selected?
- Click here to read the story from en.as.com.
For Super Bowl Stunt, Blockbuster Releases Commercial on VHS
- Click here to read the story from musebycl.io.
Here’s why this year’s Super Bowl beer ads go beyond Bud
- Click here to read the story from ap.com.
‘Patrick from State Farm’: Mahomes in Super Bowl at State Farm Stadium a marketing win
- Click here to read the story from azcentral.com.
Walt Disney Celebrates 100 Years Of “Storytelling And Innovation” With Super Bowl Commercial
- Click here to read the story from deadline.com.
Super Bowl ads aren’t just expensive, they’ve also got a costly carbon footprint — here’s just how much
- Click here to read the story from marketwatch.com.

FOR THE WEEK OF FEBRUARY 6, 2023

Notable Campaigns:

NHL All Star Weekend: The Challenge of Marketing NHL Players (Podcast Segment)
- Click here for the article and questions for class discussion
Crocs release limited edition NBA All-Star version of their iconic footwear
- Click here for the article and questions for class discussion
How EA plans to compete with Fortnite and Roblox in the metaverse
- Click here for the article and questions for class discussion
Disney sells out ad time for NHL All-Star events
- Click here for the article and questions for class discussion
STARRY™ Suits Up as the New Official Soft Drink of the NBA, WNBA and NBA G League
- Click here for the article and questions for class discussion

More News:

Best Buy’s latest ads get fans excited for Super Bowl LVII
- Click here to read the story from corporate.bestbuy.com.
How the CEO of the Grammy Awards plans to win back the music industry’s trust
- Click here to read the story from fastcompany.com.
WWE posts record $1.29bn revenue in 2022 as Covid waters recede
- Click here to read the story from sportcal.com.
NHL, Jersey Mike’s Subs announce multiyear U.S. partnership
- Click here to read the story from foodbeast.com.
NASCAR Fan Rewards launches as part of 75th Anniversary Season
- Click here to read the story from nascar.com.
Behind the scenes at the NHL’s incredible dunk tank, golf events
- Click here to read the story from espn.com.
Two Players Snubbed from NBA All-Star Game Hurts Adidas
- Click here to read the story from si.com.

FOR THE WEEK OF JANUARY 30, 2023

Notable Campaigns:

Heinz is LVII’ing it up for Super Bowl 57
- Click here for the article and questions for class discussion
Yeti Takes Slow And Steady Approach To Sports Marketing
- Click here for the article and questions for class discussion
NHL Stadium Series Game expected to have big economic impact on Raleigh
- Click here for the article and questions for class discussion
Justin Bieber Closes Sale to Hipgnosis for $200M — Company’s Biggest Deal to Date
- Click here for the article and questions for class discussion
M&M’S ‘rebrands’ as Ma&Ya’s as Super Bowl stunt unfolds via Maya Rudolph teaser ads
- Click here for the article and questions for class discussion

More News:

He became a meme at age 9. A decade later, this college football player has the last laugh: a deal with Popeyes
- Click here to read the story from cnn.com.
Meet the woman creating works of art for NHL goaltenders
- Click here to read the story from nhl.com.
National NASCAR Sponsor Launches Docuseries Chronicling Defending Daytona 500 Champion Austin Cindric
- Click here to read the story from prnewswire.com.
ESPN Reveals Its First-Ever Potato Chips
- Click here to read the story from foodbeast.com.
Why athletes like the NBA’s Kevin Durant are aggressively investing in the creator economy
- Click here to read the story from digiday.com.

FOR THE WEEK OF JANUARY 23, 2023

Notable Campaigns:

Mountain Dew Just Created Its Own Hot Sauce with NBA Star Joel Embiid
- Click here for the article and questions for class discussion
The LIV Golf-CW TV deal is official. Here are 9 things we know
- Click here for the article and questions for class discussion
Lay’s and Brazilian superstar Anitta power campaign with potato electricity
- Click here for the article and questions for class discussion
Pepsi Zero Sugar NHL Goalie Challenge launches today
- Click here for the article and questions for class discussion
From rags to riches: How Australian Open prize money has skyrocketed through the years
- Click here for the article and questions for class discussion

More News:

UFC event sponsors stay silent on Dana White slapping his wife
- Click here to read the story from sbnation.com.
Opinion: Dana White hit his wife – why is he still the face of UFC?
- Click here to read the story from independent.uk.co.
Cowboys to visit London? NFL sets home teams for 2023 International Series
- Click here to read the story from sports.yahoo.com.
Silver, Macron meet to discuss goals with NBA back in Paris
- Click here to read the story from apnews.com.
LAFC score record ‘US$100m’ BMO stadium naming rights deal
- Click here to read the story from sportspromedia.com.

FOR THE WEEK OF JANUARY 16, 2023

Notable Campaigns:

CBJ, Nationwide Arena to launch checkout-free shopping
- Click here for the article and questions for class discussion
Fenway Winter Classic sets merchandise records
- Click here for the article and questions for class discussion
Campbell’s® Chunky® Enters the Metaverse with Fortnite Creative and Introduces The Chunky FuelUp Tournament
- Click here for the article and questions for class discussion
BioSteel Cements Its Position as Sports Hydration Drink of the Ice and Becomes Official Sports Hydration Partner of Six National MLB Generates Record Revenue in 2022
- Click here for the article and questions for class discussion
MLB Generates Record Revenue in 2022
- Click here for the article and questions for class discussion

More News:

NHL’s Winter Classic Sees Ratings Uptick
- Click here to read the story from barrettsportsmedia.com.
Vince McMahon Is Back, But Is He a Heel for a WWE Sale?
- Click here to read the story from hollywoodreporter.com.
Riot apologises for awful League of Legends cinematic after fan backlash
- Click here to read the story from pcgamer.com.
NWSL bans 4 coaches for life after investigation
- Click here to read the story from espn.com.
Bears name Big Ten commissioner Kevin Warren as president and CEO
- Click here to read the story from nfl.com.

FOR THE WEEK OF JANUARY 9, 2023

Notable Campaigns:

TCU merchandise flying off bookstore shelves ahead of college football championship game
- Click here for the article and questions for class discussion
Crisis comms, sports marketing execs praise NFL for Damar Hamlin response
- Click here for the article and questions for class discussion
James Cameron says ‘Avatar 2’ is successful enough for 3 more movies
- Click here for the article and questions for class discussion
Fans raise more than $4 million for Damar Hamlin’s toy drive
- Click here for the article and questions for class discussion
Bell and Snap Inc. partner to bring 5G-powered Augmented Reality experiences to Toronto Raptors Fans
- Click here for the article and questions for class discussion

More News:

Has Fort Worth caught TCU Horned Frog fever? It’s complicated.
- Click here to read the story from star-telegram.com.
Several UGA Players Use NIL to Give Back During Holidays
- Click here to read the story from si.com.
What Players in the College Football Playoffs Received in Bowl Game Swag
- Click here to read the story from magazine-promo-marketing.com.
Delta Airlines honors legendary Georgia football coach Vince Dooley with plane dedication
- Click here to read the story from news.delta.com.
TCU could see more applicants as football team gives national exposure
- Click here to read the story from cbsnews.com.

FOR THE WEEK OF JANUARY 2, 2023

Notable Campaigns:

‘The new wave of football’: How Duke football’s game-day culture came roaring back to life in Elko’s first season
- Click here for the article and questions for class discussion
Why YouTube spent the money on NFL Sunday Ticket
- Click here for the article and questions for class discussion
‘Avatar: The Way Of Water’s $170M+ Promo Push, Led By Mercedes-Benz & More
- Click here for the article and questions for class discussion
Extra ABC games lift NBA Christmas viewership
- Click here for the article and questions for class discussion
Massachusetts Gov. Charlie Baker to follow Mark Emmert as NCAA president
- Click here for the article and questions for class discussion

More News:

Amazon planning standalone app for sports content
- Click here to read the story from reuters.com.
ESPN and Cinemark Once Again Team Up to Bring College Football’s Biggest Games to the Big Screen, This Time Expanding Theater Count
- Click here to read the story from espnpressroom.com.
Making the Case for Women’s Pro Hockey Means Showing the Work
- Click here to read the story from sportico.com.
If the Commanders are sold, should they rebrand again? Experts say yes
- Click here to read the story from washingtontimes.com.
Box Office Milestone: ‘Avatar 2′ Crosses $1B Globally in 14 Days
- Click here to read the story from hollywoodreporter.com.

FOR THE WEEK OF DECEMBER 12, 2022

Notable Campaigns:

NBA’s ‘Nonstop’ Christmas Play Promises a Theatrical Dec. 25
- Click here for the article and questions for class discussion
Cowboys plan $295 million upgrade to AT&T Stadium
- Click here for the article and questions for class discussion
The FTC is suing Microsoft to block its Activision Blizzard purchase
- Click here for the article and questions for class discussion
In the college sports pay era, female athletes are emerging as big economic winners
- Click here for the article and questions for class discussion
Netflix Is ‘Not Anti-Sports, We’re Just Pro-Profit,’ Ted Sarandos Says
- Click here for the article and questions for class discussion

More News:

Derek Jeter is a Jeep salesman now
- Click here to read the story from foxbusiness.com.
Converse’s new crushed velvet sneakers are made from vintage dresses
- Click here to read the story from fastcompany.com.
James Cameron’s ‘Avatar: The Way of Water’ is a gamble for Disney. But we’ve been here before
- Click here to read the story from latimes.com.
Bush’s® Beans Names Peyton Manning as Newest Bean Ambassador
- Click here to read the story from prnewswire.com.
Hasbro Partners with 12 College Athletes For Their NERF BLITZ Campaign
- Click here to read the story from businessofcollegesports.com.

FOR THE WEEK OF DECEMBER 5, 2022

Notable Campaigns:

NFL announces new format for Pro Bowl Games in Las Vegas
- Click here for the article and questions for class discussion
How will College Football Playoff expansion work?
- Click here for the article and questions for class discussion
Disney’s ‘Strange World’ to Lose $100 Million in Theatrical Run
- Click here for the article and questions for class discussion
Rams urging fans to donate Christmas tickets to charity to avoid attendance nightmare
- Click here for the article and questions for class discussion
Drew Brees ‘Fine’ After Lightning Marketing Stunt, per Source
- Click here for the article and questions for class discussion

More News:

NFL continues metaverse exploration with persistent Fortnite experience: NFL Zone
- Click here to read the story from nfl.com.
Brian Robinson sent ‘big hat’ sales wild after Commanders win
- Click here to read the story from nypost.com.
Carolina Panthers join forces with Bundesliga club Eintracht Frankfurt to promote NFL football and the Panthers throughout Germany
- Click here to read the story from panthers.com.
How Bojangles Uses Sports to Amplify its Marketing Power
- Click here to read the story from qsrmagazine.com.
Marti Wronski Promoted by Brewers, Becomes Only Female COO in MLB
- Click here to read the story from bleacherreport.com.

FOR THE WEEK OF NOVEMBER 28, 2022

Notable Campaigns:

“ESPN College GameDay Cereal Collection” boxes to be available this weekend in Columbus
- Click here for the article and questions for class discussion
Pepsi Launches Limited-Time Nutmeg Cola
- Click here for the article and questions for class discussion
Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release
- Click here for the article and questions for class discussion
Louis Vuitton’s Messi/Ronaldo Ad Is Even More Brilliant Than It Looks
- Click here for the article and questions for class discussion
Cinema Stocks Surge Amid Report Amazon Plans $1B Theatrical Push
- Click here for the article and questions for class discussion

More News:

World Cup’s US ad sales reach records in an unusual year
- Click here to read the story from marketingbrew.com.
Mercedes-Benz collaborates with Avatar: The Way of Water from 20th Century Studios
- Click here to read the story from market screener.com.
Manningcast ratings take a dip in 2022 – Sports Illustrated
- Click here to read the story from si.com.
Bucks can’t wear ‘Cream City’ jerseys during games due to television glitch
- Click here to read the story from cbssports.com.
Pacers halftime puppy race fails in most adorable, hilarious fashion
- Click here to read the story from ftw.usatoday.com.

FOR THE WEEK OF NOVEMBER 21, 2022

Notable Campaigns:

Best World Cup Marketing Campaigns
- Click here for the article and questions for class discussion
McDonald’s draws on ‘Ted Lasso,’ silent TikTok star for World Cup push
- Click here for the article and questions for class discussion
How Fox Sports Pulled Off a Massive World Cup Marketing Campaign
- Click here for the article and questions for class discussion
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
- Click here for the article and questions for class discussion
The brands taking a stand against the controversial Qatar World Cup
- Click here for the article and questions for class discussion

More News:

Why muted marketing activity around the Qatar World Cup could have something to do with Christmas
- Click here to read the story from sportspromedia.com.
England sponsor Lucozade ‘pulls all branding from the Qatar World Cup’
- Click here to read the story from dailymail.co.uk.
Multiple World Cup sponsors concerned over contracts after Qatar’s alcohol ban
- Click here to read the story from theguardian.com.
Lawsuit targets FTX and promoters, including Tom Brady, Shaq. Feds open criminal probe
- Click here to read the story from miamiherald.com.
Adidas’ Bored Ape NFT Makes Appearance With Messi, Benzema in New World Cup Trailer
- Click here to read the story from decrypt.co.

FOR THE WEEK OF NOVEMBER 14, 2022

Notable Campaigns:

As NBA Unveils City Edition Floor Designs, Explore The Making Of NBA Courts
- Click here for the article and questions for class discussion
Braves revenue soars to $568M for championship season
- Click here for the article and questions for class discussion
What We Can Learn from Taylor Swift’s ‘Midnights’ Merchandise Collection
- Click here for the article and questions for class discussion
See the new XFL logos: League unveils team names, brands for its eight franchises
- Click here for the article and questions for class discussion
Collective says ‘we’re swinging for the fences’ to fuel Oregon State’s NIL game
- Click here for the article and questions for class discussion

More News:

Babe Ruth glove fetches record $1.53M at auction
- Click here to read the story from espn.com.
FIFA Signs Multi-Year Partnership With Metaverse Gaming Platform Upland to Let Fans Collect NFTs of World Cup Highlights
- Click here to read the story from sporttechie.com.
LIV Golf’s Few Fans Would Still Rather Watch the PGA Tour
- Click here to read the story from morningconsult.com.
Basketball court installed at Milwaukee Brewers’ American Family Field with Badgers hoops coming Friday
- Click here to read the story from jsonline.com.
Ram Truck Brand and Chris Stapleton Celebrate Long-standing Partnership with One-Of-A-Kind Ram “Traveller” Truck
- Click here to read the story from prnewswire.com.

FOR THE WEEK OF NOVEMBER 7, 2022

Notable Campaigns:

‘We just couldn’t be happier’ | World Series means major league bucks for Houston (Video)
- Click here for the article and questions for class discussion
What’s Next For X Games After ESPN Sells Majority Stake To MSP Sports Capital
- Click here for the article and questions for class discussion
Marvel teams up with NBA on release of ‘Wakanda Forever’
- Click here for the article and questions for class discussion
Select Frito-Lay Kicks Off FIFA World Cup™ Campaign with Globally Inspired Flavors and Unique Digital Fan Experience
- Click here for the article and questions for class discussion
High-profile investors back Tiger Woods’ and Rory McIlroy’s tech-infused golf venture
- Click here for the article and questions for class discussion

More News:

Mark Cuban announced as VIBE Pickleball League team owner
- Click here to read the story from msn.com.
Ye Fans Start GoFundMe to Restore the Rapper’s Billionaire Status
- Click here to read the story from yahoo.com.
McDonald’s Happy Meal to tie in with upcoming Marvel film
- Click here to read the story from qsrweb.com.
All the biggest records Taylor Swift has broken with her 10th album ‘Midnights’
- Click here to read the story from insider.com.
Wolverine, Rawlings release latest baseball-inspired boot
- Click here to read the story from grbj.com.

FOR THE WEEK OF OCTOBER 31, 2022

Notable Campaigns:

Papa Johns’ ‘Shaq-A-Roni’ Brings Shaq-Sized Value to Shaq-Sized Families
- Click here for the article and questions for class discussion
Kraken mascot Buoy surfaces after years of planning, fan input
- Click here for the article and questions for class discussion
What took Adidas, Gap and other businesses so long to dump Kanye West?
- Click here for the article and questions for class discussion
U.S. Grand Prix could hit half-a-million fans attendance next year, says COTA boss
- Click here for the article and questions for class discussion
NBA Team Values 2022: For The First Time In Two Decades, The Top Spot Goes To A Franchise That’s Not The Knicks Or Lakers
- Click here for the article and questions for class discussion

More News:

NHL, 32 teams release results of Diversity & Inclusion Report
- Click here to read the story from nhl.com.
Forgive and forget? Astros should go into World Series embracing their villainy
- Click here to read the story from latimes.com.
Mattress Mack’s $10 million bets on the World Series could net him a record $75 million
- Click here to read the story from cnbc.com.
Global Icon and MLB Star Shohei Ohtani Sets New Record for Brand Endorsements
- Click here to read the story from prnewswire.com.
The rise of sports as investment
- Click here to read the story from axios.com.

FOR THE WEEK OF OCTOBER 24, 2022

Notable Campaigns:

NHL Reverse Retro jerseys for all 32 teams unveiled by adidas
- Click here for the article and questions for class discussion
DC at a Turning Point: James Gunn Pitches Secret Movie, Dwayne Johnson Flexes His Superman Power
- Click here for the article and questions for class discussion
Amazon is proving it’s a contender to land NBA rights
- Click here for the article and questions for class discussion
Behind Netflix and Disney+’s Dash for Streaming Ad Cash
- Click here for the article and questions for class discussion
New Super League CEO warns ‘project is alive’
- Click here for the article and questions for class discussion

More News:

ESPN Finds Viewership Success With Updated MLB Wild Card Series
- Click here to read the story from forbes.com.
How much are hotel rooms for the Las Vegas F1 Grand Prix?
- Click here to read the story from 8newsnow.com.
Where Ya Gonna Book? Vacasa and Sony Pictures Open a Ghostbusters Firehouse in Portland for the Stay of an Afterlife
- Click here to read the story from businesswire.com.
Prime Video to stream ‘Black Friday’ NFL game in 2023
- Click here to read the story from nfl.com.
Report: Titans have deal for new domed stadium
- Click here to read the story from espn.com.

FOR THE WEEK OF OCTOBER 17, 2022

Notable Campaigns:

Fox Plans to Avoid Qatar Off-Field Controversies in Its World Cup Coverage
- Click here for the article and questions for class discussion
Inside the NFL’s youth-focused social strategy
- Click here for the article and questions for class discussion
The Unprecedented Marketing Gambit That Set Up Avatar’s Success
- Click here for the article and questions for class discussion
TikToks could become the new music videos when it comes to product placement
- Click here for the article and questions for class discussion
Average MLS franchise value up 55% to US$852m
- Click here for the article and questions for class discussion

More News:

ESPN and Atlantic Records Join Forces to Soundtrack the 2022-23 NBA Season
- Click here to read the story from espnpressroom.com.
Spieth, Scheffler Compete Against Nowitzki, Isner in Pickleball Exhibition Match
- Click here to read the story from si.com
This Special Spider-Man Cinnamon Toast Crunch is Limited to 1,962 Boxes
- Click here to read the story from hypebeast.com.
Ex-Suns ticket manager pleads guilty to illegally selling game tickets in 2017-2019, collecting $458K
- Click here to read the story from azcentral.com.
Michelle Beadle, Shams Charania, Chandler Parsons Launching New FanDuel TV Show
- Click here to read the story from barrettsportsmedia.com.

FOR THE WEEK OF OCTOBER 10, 2022

Notable Campaigns:

Elena Delle Donne drops signature Nike shoe inspired by Lyme disease battle
- Click here for the article and questions for class discussion
Coca-Cola FIFA World Cup 2022 campaign features new variations of packaging
- Click here for the article and questions for class discussion
Who are the people smiling at baseball games? Horror movie ‘Smile’ plants actors in MLB
- Click here for the article and questions for class discussion
NHL to debut digitally enhanced dasherboards; virtual ads to replace traditional signage on
- Click here for the article and questions for class discussion
NBA takes a page from TikTok for app refresh
- Click here for the article and questions for class discussion

More News:

NBA Expansion Into Seattle, Las Vegas Likely Years Away
- Click here to read the story from yardbarker.com.
Move to Big Ten believed to not make sense for Cal, Oregon, Stanford, Washington
- Click here to read the story from si.com
Report: Suns’ Valuation Projected to Be Over $3 Billion Ahead of Impending Sale
- Click here to read the story from bleacherreport.com.
Meet The Celebrity Owners Shaking Up NASCAR
- Click here to read the story from yahoo.com.
MLB average game time drops by six minutes
- Click here to read the story from espn.com.

FOR THE WEEK OF OCTOBER 3, 2022

Notable Campaigns:

With new NHL sponsorship, brands find their shirt
- Click here for the article and questions for class discussion
Why the Pro Bowl overstayed its welcome, and how the new event could be a win for everyone
- Click here for the article and questions for class discussion
Disney’s move into trading cards
- Click here for the article and questions for class discussion
Apple Music takes over Super Bowl halftime sponsorship
- Click here for the article and questions for class discussion
Kanye West Says He Wants YZY SHDZ to Retail for $20: ‘Everything in the Ye Supply Store Will Be $20’
- Click here for the article and questions for class discussion

More News:

IOC approves Strategic Framework on Human Rights
- Click here to read the story from olympics.com.
Report: Price tag on Phoenix Suns could be more than $3 billion
- Click here to read the story from nba.nbcsports.com
Drone Racing League inks deal with Google
- Click here to read the story from axios.com.
White Castle inducts hip-hop artist Fat Joe into Cravers Hall of Fame
- Click here to read the story from nypost.com.
Report: Big Ten’s Pursuit of Oregon, More Causing Concern About Pac-12 ‘Collapse’
- Click here to read the story from bleacherreport.com.

FOR THE WEEK OF SEPTEMBER 26, 2022

Notable Campaigns:

Amazon memo says ‘Thursday Night Football’ drew record number of Prime signups for a 3-hour period
- Click here for the article and questions for class discussion
‘Avatar’ defied the cynics. 13 years later, it’s back in theaters to set the stage for ‘Avatar 2’
- Click here for the article and questions for class discussion
Bulls team up with 23 artists to launch limited-edition NFT collection “The Aurochs” on Coinbase NFT
- Click here for the article and questions for class discussion
Minnesota Twins Are Playing a Whole New Ballgame, Thanks to AR
- Click here for the article and questions for class discussion
Amazon helps Seahawks take on concession blitz with cashierless tech at new Seattle stadium store
- Click here for the article and questions for class discussion

More News:

BTS Kick Off Goal of the Century World Cup Campaign With Rocking ‘Yet to Come’ Remix
- Click here to read the story from billboard.com.
Ted Lasso’s AFC Richmond debuts as playable team in FIFA23
- Click here to read the story from news.sky.com.
TikTok is upending the music industry and Spotify may be next
- Click here to read the story from cnbc.com.
Chevrolet To Begin EV Marketing Campaign Via NFL Football
- Click here to read the story from insideevs.com.
How a group of ‘Next-Gen’ ADs turned college football power brokers are shaping the game’s future
- Click here to read the story from cbssports.com.

FOR THE WEEK OF SEPTEMBER 19, 2022

Notable Campaigns:

MLB Has Awarded Teams International Marketing Rights, Similar to NFL
- Click here for the article and questions for class discussion
Stephen Curry Nearing $1B Deal With Under Armour
- Click here for the article and questions for class discussion
Metropolitan Riveters to play home hockey games at American Dream mall this season
- Click here for the article and questions for class discussion
NFL and German Bundesliga soccer league joining forces on international games
- Click here for the article and questions for class discussion
College basketball’s most marketable players, starting with Aliyah Boston and Drew Timme
- Click here for the article and questions for class discussion

More News:

Sneaker Stats in WNBA: Nike Dominates the Court
- Click here to read the story from boardroom.tv.
NBPA executive director calls for lifetime ban of Phoenix Suns and Mercury owner Robert Sarver as PayPal threatens to end sponsorship with team
- Click here to read the story from cnn.com.
Minnesota Timberwolves ‘disappointed’ by Edwards’ anti-gay video
- Click here to read the story from espn.com.
Fighters asked to wear The Rock’s shoes, but won’t get paid from new UFC sponsorship
- Click here to read the story from bloodyelbow.com.
A Michael Jordan jersey is sold for over $10 million, setting a new record
- Click here to read the story from npr.org.

FOR THE WEEK OF SEPTEMBER 12, 2022

Notable Campaigns:

Read the Bears’ Letter on Arlington Park as Possible Stadium Plans Unveiled
- Click here for the article and questions for class discussion
Amazon Breaches TV’s Last Stronghold With $13 Billion Bet on NFL
- Click here for the article and questions for class discussion
Instacart Wants To Transform Into An Inspirational Shopping Platform
- Click here for the article and questions for class discussion
Niners games are the priciest to attend across the NFL
- Click here for the article and questions for class discussion
Fox Sets Record for Super Bowl Commercials With Over $7 Million for 30-Second Ad
- Click here for the article and questions for class discussion

More News:

Luka Doncic in legal battle with own mom over controlling his trademark
- Click here to read the story from nypost.com.
Hard Knocks Effect: Detroit Lions have already sold more tickets this season than they did last year
- Click here to read the story from freep.com.
Little Leaguer lands dream job as Wendy’s ‘Chicken Nugget Taste Tester’
- Click here to read the story from today.com.
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
- Click here to read the story from marketingdive.com.
U.S Men’s Soccer Team World Cup Docuseries In The Works
- Click here to read the story from deadline.com.

FOR THE WEEK OF SEPTEMBER 5, 2022

Notable Campaigns:

Serena’s brand will stay strong post-retirement
- Click here for the article and questions for class discussion
Nissan’s long-running Heisman program features college athlete for first time
- Click here for the article and questions for class discussion
Disney is exploring a ‘Disney Prime’ membership program
- Click here for the article and questions for class discussion
At MTV’s Video Music Awards, Advertisers Work to Strike Right Chord
- Click here for the article and questions for class discussion
Fanatics scores LA28 and Team USA merchandising deal
- Click here for the article and questions for class discussion

More News:

Is ‘The Rings of Power’ Getting Review Bombed? Amazon Suspends Ratings
- Click here to read the story from hollywoodreporter.com.
Brand ban: LIV golfers told no logos at BMW PGA
- Click here to read the story from espn.com.
Kanye West announces independent Yeezy store plans after public attacks on Adidas and Gap collaborations
- Click here to read the story from fortune.com.
Little Caesars deepens new NFL deal with TV spot, promotion
- Click here to read the story from espn.com.
In year No. 2, NIL continues to disrupt college football
- Click here to read the story from morningbrew.com.

FOR THE WEEK OF AUGUST 29, 2022

Notable Campaigns:

Gaaaap! Latest rivalry in college football pits Aflac Duck against new nemesis, Gap Goat, representing the gap between what health insurance covers and what Americans are able to pay
- Click here for the article and questions for class discussion
How IU football is helping EA Sports get ready for relaunch of ‘NCAA Football’ video game
- Click here for the article and questions for class discussion
‘House of the Dragon’ vs. ‘Lord of the Rings’: Which Epic Fantasy Show Will “Win”?
- Click here for the article and questions for class discussion
Inflation, Fan Discontent With Ticket Prices Won’t Stop NFL Teams From Filling Stadiums
- Click here for the article and questions for class discussion
NFL Joins NBA Top Shot Maker to Test Digital Collectibles Demand
- Click here for the article and questions for class discussion

More News:

Nike makes $185 million via NFT sales: Leaves Adidas, Gucci behind
- Click here to read the story from watcher.guru.
Adidas terminates Tatis partnership over PED ban
- Click here to read the story from espn.com.
Texas Tech Lady Raiders Signs NIL Deal for $25K per Player
- Click here to read the story from si.com.
Bowl games to start the season? Reimagining the college football calendar
- Click here to read the story from espn.com.
Bengals’ Evan McPherson makes NFL marketing history
- Click here to read the story from al.com.

FOR THE WEEK OF AUGUST 22, 2022

Notable Campaigns:

‘House Of The Dragon’: HBO’s Largest Marketing Push Ever Valued At $100M+ Tentpole Proportions
- Click here for the article and questions for class discussion
B1G deal: Big Ten lands $7 billion, NFL-style TV contracts
- Click here for the article and questions for class discussion
Springsteen tickets for $4,000? How dynamic pricing works and how you can beat the system.
- Click here for the article and questions for class discussion
Islanders’ Paradise: UBS Arena brings tech-filled ‘stadium of the future’ to New York Islanders fans
- Click here for the article and questions for class discussion
SlamBall Planning Its Big Return Amid a Hot Alternative Sports Market
- Click here for the article and questions for class discussion

More News:

Texas RB Bijan Robinson Unveils New Gourmet Dijon Mustard
- Click here to read the story from bleacherreport.com.
Ohio State QB C.J. Stroud Wants Big Ten Players To Get A Piece Of The Big 10 Revenue
- Click here to read the story from outkick.com.
EA Sports determined to win gamers’ approval with ‘Madden NFL 23’
- Click here to read the story from nfl.com.
Six Flags and Coca-Cola Launch “Dreamworld” – A Digital Gaming Experience inspired by Coca-Cola’s Limited-Edition Dreamworld Beverage
- Click here to read the story from prweb.com.
X-Golf at American Family Field announces grand opening, Friday, Sept. 16, as Brewers take on New York Yankees
- Click here to read the story from mlb.com.

FOR THE WEEK OF AUGUST 15, 2022

Notable Campaigns:

Auburn’s T.J. Finley becomes 1st college football player to ink NIL deal with Amazon
- Click here for the article and questions for class discussion
Pickleball Is Booming. Not Everyone Is Happy About That
- Click here for the article and questions for class discussion
Why Six Flags’ attendance fell so much, and what the company plans to do about it
- Click here for the article and questions for class discussion
Pro Sports’ Dilemma: Ownership or Rich TV Rights Deals?
- Click here for the article and questions for class discussion
How Serena Williams will expand her $260M fortune after retiring from tennis
- Click here for the article and questions for class discussion

More News:

The ‘Field of Dreams’ Game Deserves to Be an MLB Tradition
- Click here to read the story from si.com.
Las Vegas Raiders strike first Mexican marketing deal with Viva Aerobus
- Click here to read the story from sportspromedia.org.
Patrick Reed makes bold claims about LIV Golf money, level of play
- Click here to read the story from golf.com.
EA’s last FIFA game goes all in on women’s soccer
- Click here to read the story from theverge.com.
Fernando Tatis Drug Suspension Could Cost Collectors, Investors North of $100 Million
- Click here to read the story from actionnetwork.com.

FOR THE WEEK OF AUGUST 8, 2022

Notable Campaigns:

NFL’s Mission: Reach As Many Fans As Possible
- Click here for the article and questions for class discussion
MLB moving ahead with uniform ads next season
- Click here for the article and questions for class discussion
Kraft Heinz reaches 5-year deal to maintain presence at Acrisure Stadium
- Click here for the article and questions for class discussion
Coco Gauff, New Balance Unveil Modern Vintage ’90s Signature Tennis Shoe
- Click here for the article and questions for class discussion
The Time Is Now for Brands to Go All In on Women’s Soccer
- Click here for the article and questions for class discussion

More News:

NHL to Change Jersey Supplier When Adidas Contract Ends After 2023-24 Season
- Click here to read the story from bleacherreport.com.
Quidditch rebrands as quadball and further distances itself from Harry Potter author
- Click here to read the story from npr.org.
Davis Love III gives suggestion on how to solve LIV Golf issue
- Click here to read the story from espn.com.
Netflix’s ‘Gray Man’ marketing blitz: emojis, TV ads and a tram
- Click here to read the story from reuters.com.
Darlington Raceway signs Coastal Carolina QB Grayson McCall in rare NIL deal between NASCAR track and college football star
- Click here to read the story from techcrunch.com.

FOR THE WEEK OF JUNE 13, 2022

Notable Campaigns:

Duke basketball hires former Nike, NBA employee as first-ever GM to help with NIL
- Click here for the article and questions for class discussion
Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign
- Click here for the article and questions for class discussion
Universal Studios Hollywood Reveals Details for Super Nintendo World Opening Next Year
- Click here for the article and questions for class discussion
Broncos winning bid: Walmart heir Rob Walton set to purchase Denver’s NFL team for record-setting price
- Click here for the article and questions for class discussion
PGA Tour drops hammer, suspending current and future LIV players
- Click here for the article and questions for class discussion

More News:

LIV Golf shines spotlight on ‘sportswashing’ – the nascent term for an age-old strategy
- Click here to read the story from usatoday.com.
Bryson DeChambeau becomes latest golfer to lose sponsor after joining LIV Golf
- Click here to read the story from sports.yahoo.com.
Boston Celtics’ Jaylen Brown ready for ‘beautiful collaboration’ with Kanye West’s marketing firm
- Click here to read the story from espn.com.
Prices are surging, but fans are still paying top dollar to watch live sports
- Click here to read the story from cnbc.com.
Virtual product placement ads are coming
- Click here to read the story from techcrunch.com.

FOR THE WEEK OF JUNE 13, 2022

Notable Campaigns:

Duke basketball hires former Nike, NBA employee as first-ever GM to help with NIL
- Click here for the article and questions for class discussion
Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign
- Click here for the article and questions for class discussion
Universal Studios Hollywood Reveals Details for Super Nintendo World Opening Next Year
- Click here for the article and questions for class discussion
Broncos winning bid: Walmart heir Rob Walton set to purchase Denver’s NFL team for record-setting price
- Click here for the article and questions for class discussion
PGA Tour drops hammer, suspending current and future LIV players
- Click here for the article and questions for class discussion

More News:

LIV Golf shines spotlight on ‘sportswashing’ – the nascent term for an age-old strategy
- Click here to read the story from usatoday.com.
Bryson DeChambeau becomes latest golfer to lose sponsor after joining LIV Golf
- Click here to read the story from sports.yahoo.com.
Boston Celtics’ Jaylen Brown ready for ‘beautiful collaboration’ with Kanye West’s marketing firm
- Click here to read the story from espn.com.
Prices are surging, but fans are still paying top dollar to watch live sports
- Click here to read the story from cnbc.com.
Virtual product placement ads are coming
- Click here to read the story from techcrunch.com.

FOR THE WEEK OF JUNE 6, 2022

Notable Campaigns:

Carl’s Jr. and Hardees tie into Jurassic World Dominion with dinosaur-themed menu
- Click here for the article and questions for class discussion
Ryan Day estimates $13 million needed in NIL money to maintain Ohio State football roster
- Click here for the article and questions for class discussion
MSG Sphere will dazzle — but it’s not a sports arena
- Click here for the article and questions for class discussion
Under Armour to Launch First Female-specific Running Shoe
- Click here for the article and questions for class discussion
NBA superstar LeBron James is officially a billionaire—here’s a look into his net worth
- Click here for the article and questions for class discussion

More News:

Inside the Rapid Expansion of the NBA and NFL in Brazil
- Click here to read the story from morningconsult.com.
These Nike NFT ‘Cryptokicks’ Sneakers Sold For $130K
- Click here to read the story from cnet.com.
This ‘Jurassic World: Dominion’ Merch Collection Is Sustainable, Fair Trade and Made by Artisans in India and Nepal
- Click here to read the story from magazine.promomarketing.com.
Massive Film Marketing Spends Are Back as Summer Tentpole Season Kicks Off
- Click here to read the story from hollywoodreporter.com.
Nike and Louis Vuitton 3D billboard brings Air Force 1 collab to New York
- Click here to read the story from thedrum.com.

FOR THE WEEK OF MAY 30, 2022

Notable Campaigns:

Indy 500 drivers find crypto craze fuels needed sponsorship
- Click here for the article and questions for class discussion
NFL renews its sponsorship deal with Pepsi, but without the Super Bowl halftime show
- Click here for the article and questions for class discussion
‘DC League of Super-Pets’ Debuts Movie-Inspired Merch Ahead of Summer
- Click here for the article and questions for class discussion
Chipotle bends reality in new ad during NHL game
- Click here for the article and questions for class discussion
Oakland A’s fans staying home in droves; Coliseum attendance plummets
- Click here for the article and questions for class discussion

More News:

Jose Vitor Leme’s journey from Brazil to the top of professional bull riding
- Click here to read the story from espn.com.
Combat Sports Legends Floyd Mayweather Jr. and Anderson Silva Promote Limitless X and its SMILZ CBD Brand at Abu Dhabi Exhibition
- Click here to read the story from prnewswire.com.
NFL launching new streaming service with live games at $5/month (report)
- Click here to read the story from masslive.com.
Denver Broncos Narrow Down Bids For Ownership As NFL Wraps Up Spring Meeting
- Click here to read the story from denver.cbslocal.com.
Report: Pro Bowl could be eliminated as NFL discusses alternatives to yearly game
- Click here to read the story from yahoosports.com.

FOR THE WEEK OF MAY 23, 2022

Notable Campaigns:

Into the Chaotic World of the American F1 Boom
- Click here for the article and questions for class discussion
Some Packers fans have waited almost 50 years for season tickets. That wait is now over.
- Click here for the article and questions for class discussion
Domino’s and ‘Stranger Things’ want you to order pizza with telekinetic powers
- Click here for the article and questions for class discussion
Meet the Savannah Bananas, the baseball team captivating fans and MLB
- Click here for the article and questions for class discussion
England’s crypto club takes plunge into the unknown
- Click here for the article and questions for class discussion

More News:

How the NBA is Continuing the Conversation Around Mental Health
- Click here to read the story from nba.com.
Disney Strikes Deal to Put XFL on ESPN, FX, ABC
- Click here to read the story from variety.com.
PitchCom — aimed at foiling MLB’s would-be sign-stealers — is (mostly) winning over the skeptics
- Click here to read the story from espn.com.
‘Star Wars’: The Rebellion Will Be Televised
- Click here to read the story from vanityfair.com.
2021-22 NBA Fan Cost Index® – Team Marketing Report
- Click here to read the story from teammarketing.com.

FOR THE WEEK OF MAY 16, 2022

Notable Campaigns:

NFL schedule release has become giant marketing deal
- Click here for the article and questions for class discussion
Sneaker supremacy: Nike and Adidas battle for brand love
- Click here for the article and questions for class discussion
EA loses $20 billion video game franchise over licensing spat
- Click here for the article and questions for class discussion
3 Keys to Building a Thriving Personal Brand, According to Sports Icon Rich Eisen
- Click here for the article and questions for class discussion
‘It’s Not Going Away’: Marketing Deals Trickle Down From NCAA to High School Sports
- Click here for the article and questions for class discussion

More News:

WNBA 2022 commercial guide: Every franchise, every sponsor, all the major TV deals
- Click here to read the story from sportspromedia.com.
PepsiCo, Pizza Hut team up on mobile game for UEFA championship
- Click here to read the story from smartbrief.com.
Weird, Unpolished Sports Content Is Thriving on TikTok
- Click here to read the story from morningconsult.com.
A ticket from the game where ‘Ferris Bueller’s Day Off’ was filmed just sold at auction
- Click here to read the story from espn.com.
Nike’s ultra-rare Hello Kitty sneaker is finally getting a release
- Click here to read the story from inputmag.com.
Sabrina Ionescu Joins Autograph as Brand Ambassador
- Click here for the article and questions for class discussion
Kurt Busch Wins NASCAR Race at Kansas in Jordan-Inspired Car
- Click here for the article and questions for class discussion

FOR THE WEEK OF MAY 9, 2022

Notable Campaigns:

Brands Harness Kentucky Derby Horse Power
- Click here for the article and questions for class discussion
NBA’s Milwaukee Bucks are seeking $4 million annually for the Deer District property’s naming rights
- Click here for the article and questions for class discussion
The Taco Bell Foundation awards $8 million in live más scholarships to empower young people to pursue their passions
- Click here for the article and questions for class discussion
The NHL’s tech-heavy plan to draw in young fans
- Click here for the article and questions for class discussion
Lululemon will debut monthly memberships for clothes, events and classes in a bid for loyal customers
- Click here for the article and questions for class discussion

More News:

MLB adds six new partners for 2022 season
- Click here to read the story from mlb.com.
PGA Tour Grabs Equity in Augmented Reality Startup as Field Heats Up
- Click here to read the story from yahoo.sports.com.
NWSL’s 10-year growth through the eyes of its lifers
- Click here to read the story from si.com.
NFL announces five games for 2022 International Series
- Click here to read the story from nfl.com.
49ers Unveil Inaugural California License Plates To Benefit State’s Nature Parks
- Click here to read the story from designtaxi.com.

FOR THE WEEK OF MAY 2, 2022

Notable Campaigns:

The NHL and Its Technology Are on Thick Ice as the League Bolsters the Fan Experience by Going Customized, Mobile and Metaverse
- Click here for the article and questions for class discussion
Las Vegas gears for record turnout, economic impact with NFL draft
- Click here for the article and questions for class discussion
Aqua’s ‘Barbie Girl’ won’t be in the Barbie movie
- Click here for the article and questions for class discussion
Viva Las Vegas: Why the US major leagues are going ‘all-in’ on Sin City
- Click here for the article and questions for class discussion
College athletics leaders say timing of NCAA presidential change ‘perfect,’ but job ‘not an enviable one’
- Click here for the article and questions for class discussion

More News:

‘This is not a 1-800 number’: WNBA stars view next step as cultural relevance
- Click here to read the story from yahoo.sports.com.
First-round TV ratings for NFL draft plummets
- Click here to read the story from profootballtalk.nbcsports.com.
New York Liberty become first WNBA team to launch NFT collection
- Click here to read the story from justwomensports.com.
NHL regular-season TV ratings highest in five years
- Click here to read the story from awfulannouncing.com.
Reese Witherspoon becomes part-owner of Nashville MLS team
- Click here to read the story from usatoday.com.

FOR THE WEEK OF APRIL 25, 2022

Notable Campaigns:

NBA and Google gamify playoffs with virtual app experience
- Click here for the article and questions for class discussion
NFL schedule: Christmas Day tripleheader expected to happen for first time in league history
- Click here for the article and questions for class discussion
StatusPro unveils NFL Pro Era as licensed VR game
- Click here for the article and questions for class discussion
BodyArmor Animates Top Athletes in ‘Edge vs. Everybody’
- Click here for the article and questions for class discussion
NBA Unveils Revamped Finals Logo with Nod to Past Design
- Click here for the article and questions for class discussion

More News:

Inside WrestleMania 38, Brands Feel the Love of Fans
- Click here to read the story from adweek.com.
Inside Autograph, Tom Brady’s NFT startup
- Click here to read the story from fastcompany.com.
Four of the NFL’s best quarterbacks feature in latest edition of ‘The Match’
- Click here to read the story from cnn.com.
Could Wimbledon Get Punished for Banning Russians?
- Click here to read the story from slate.com.
Milwaukee Bucks Unleash ‘Fear the Deer’ Digital Collectibles Experience for Fans
- Click here to read the story from nba.com.

FOR THE WEEK OF APRIL 18, 2022

Notable Campaigns:

MLB uniforms will have advertising beginning in the 2023 season
- Click here for the article and questions for class discussion
Baseball star Ohtani becoming a global brand icon
- Click here for the article and questions for class discussion
Let’s get weird: MiLB promos to look forward to in ’22
- Click here for the article and questions for class discussion
USFL begins first season: 5 new innovations you have to see
- Click here for the article and questions for class discussion
UCF football players to sport custom QR codes on jerseys during 2022 spring game
- Click here for the article and questions for class discussion

More News:

Crypto: Dallas Cowboys, Blockchain.com form first ever NFL-crypto platform partnership
- Click here to read the story from finance.yahoo.com.
Jackie Robinson Day: Canó, Lindor and other MLB players pay tribute to baseball legend on historic anniversary
- Click here to read the story from cbssports.com.
Megan Rapinoe Threatens The Rock with ‘Cease and Desist’ over XFL’s New Logo
- Click here to read the story from bleacherreport.com.
Carrier Dome to get name change as Syracuse reaches settlement on naming rights
- Click here to read the story from syracuse.com.
Fresh off Super Bowl victory, LA Rams open virtual fan house
- Click here to read the story from marketingdive.com.

FOR THE WEEK OF APRIL 11, 2022

Notable Campaigns:

The Masters: The Ins And Outs Of Sponsoring A Logo-less Event
- Click here for the article and questions for class discussion
American Dairy Queen teams up with MLB in first sports league sponsorship
- Click here for the article and questions for class discussion
Grammys Match Last Year’s Low With 8.9M Tuning In On CBS & Paramount+
- Click here for the article and questions for class discussion
Tiger Woods explains ditching Nike shoes for FootJoy at Masters
- Click here for the article and questions for class discussion
Sports sponsorships are raising more than just brand awareness
- Click here for the article and questions for class discussion

More News:

Netflix potentially could purchase a piece of NFL Films or NFL Media
- Click here to read the story from profootballtalk.com.
Rihanna makes Forbes’ billionaires list debut; Kim Kardashian, Ye, Jay-Z, more make 2022 cut
- Click here to read the story from usatoday.com.
Chris Paul Is Building a Business Empire. Now All He Needs Is an NBA Ring
- Click here to read the story from bloomberg.com.
Tiger Woods Returns in Nike Golf Ad Narrated by ScHoolboy Q
- Click here to read the story from musebycl.io.
Pepsi unveils ‘Cracker Jill’ version of ‘Cracker Jack’ to promote women’s sports
- Click here to read the story from nypost.com.

FOR THE WEEK OF APRIL 4, 2022

Notable Campaigns:

Baseball’s Most Valuable Teams 2022: Yankees Hit $6 Billion As New CBA Creates New Revenue Streams
- Click here for the article and questions for class discussion
Grammys 2022: NFTs ‘part of music ecosystem,’ OneOf co-founder says
- Click here for the article and questions for class discussion
Phillies Welcome Back Baseball With Sublime Copy-Less Billboards
- Click here for the article and questions for class discussion
Qatar World Cup sponsors must be ready to deal with ugly side of the beautiful game
- Click here for the article and questions for class discussion
Can the Grammys replicate the Oscars’ recovery from falling viewership?
- Click here for the article and questions for class discussion

More News:

The N.C.A.A. Undervalued Women’s Basketball. Marketers Didn’t.
- Click here to read the story from nytimes.com.
Gaming could upend streaming wars
- Click here to read the story from axios.com.
Cardinals opening day ticket prices more than double after Pujols news
- Click here to read the story from stlouistoday.com.
A rare first edition Pokémon card sells for more than $300,000 at auction
- Click here to read the story from usatoday.com.
Recording Academy Partners With Top Brands For The 2022 GRAMMYs
- Click here to read the story from grammys.com.
Blanca Burns bursts open NBA doors as first Mexican-born female NBA official but keeps eyes on global objectives
- Click here to read the story from espn.com.

FOR THE WEEK OF MARCH 28, 2022

Notable Campaigns:

Can TikTok Help Save the Oscars?
- Click here for the article and questions for class discussion
Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers
- Click here for the article and questions for class discussion
Eleven Times Fewer March Madness Brackets Completed For Women’s Tournament, But There’s Still Cause For Optimism
- Click here for the article and questions for class discussion
Why Coca-Cola is becoming the first worldwide founding partner of Wild Rift Esports
- Click here for the article and questions for class discussion
Adidas’ plan to take over college sports: Sign endorsement deals with up to 50,000 student athletes
- Click here for the article and questions for class discussion

More News:

The secret behind Tom Brady’s social media
- Click here to read the story from foxsports.com.
Oscars 2022 show will bring back hosts, but controversy surrounds attempts to boost viewership
- Click here to read the story from oregonlive.com.
NCAA women’s tournament breaks attendance record on opening weekend that showcased growth
- Click here to read the story from sports.yahoo.com.
WWE launches limited-time ‘Smackadillas’ virtual restaurant brand in Dallas-Fort Worth
- Click here to read the story from yardbarker.com.
Disney walkouts and unhappy actors leave company in crisis before Oscars
- Click here to read the story from newsweek.com.
Indiana cheerleader who rescued stuck ball inks NIL deal
- Click here to read the story from si.com.

FOR THE WEEK OF MARCH 21, 2022

Notable Campaigns:

Bloomin’ Onions, Dodge Durangos, and Six-Figure Paydays: College Athletes Finally Make Some Cash
- Click here for the article and questions for class discussion
The 10 most innovative companies in sports in 2022
- Click here for the article and questions for class discussion
Ad-free? Think again: The product placement business is only getting bigger
- Click here for the article and questions for class discussion
Super Nintendo World Is Coming to the U.S. Next Year for a First-of-its-kind Theme Park
- Click here for the article and questions for class discussion
How WWE has established itself as a sports technology pioneer
- Click here for the article and questions for class discussion

More News:

Outback Steakhouse’s strategy for March Madness: NIL partnerships and NFTs
- Click here to read the story from thedrum.com.
Reese’s holds March Madness contest for anyone named Reese
- Click here to read the story from candyindustry.com.
Powerade Champions The Athlete’s “Pause” In New Mental Health Ad Campaign
- Click here to read the story from bandt.com.
VIDEO: Buick ‘See Her Greatness’ Campaign Puts Spotlight On Female Athletes
- Click here to read the story from gmauthority.com.
Five Iron Golf takes a swing at Seattle, with new high-tech location backed by Macklemore
- Click here to read the story from portada-online.com.
The Role Of AR Headsets And Eye-Tracking Technology In Assessing Sports-Related Concussions And Recovery
- Click here to read the story from forbes.com.

FOR THE WEEK OF MARCH 14, 2022

Notable Campaigns:

MLB lockout: MLB, MLBPA agree on new CBA
- Click here for the article and questions for class discussion
Gonzaga star Drew Timme talks NIL and being a Chin-fluencer
- Click here for the article and questions for class discussion
Paige Bueckers: 5 things to know about the UConn women’s basketball star
- Click here for the article and questions for class discussion
NCAA March Madness Ad Inventory Is Sold Out, With CBS Sports And Turner Citing Near-Double-Digit Rate Increases In Comeback From Worst Of Covid
- Click here for the article and questions for class discussion
NCAA Set to Make Significant Changes to Women’s Tourney
- Click here for the article and questions for class discussion

More News:

Baseball fans blame owners for MLB lockout in new poll. What’s driving the shift?
- Click here to read the story from sports.yahoo.com.
Lionel Messi Partners with Lay’s on Their Limited-Edition ‘Greatest of All Time’ Collection
- Click here to read the story from people.com.
Wanda Sykes Suits Up With the Aflac Duck for March Madness
- Click here to read the story from musebycl.io.
Great Clips® Launches Social Media Sweepstakes to Win Trip and Tickets to NCAA Men’s and Women’s Final Four® Games
- Click here to read the story from portada-online.com.
Reebok Renames Controversial ‘Kamikaze’ Shoes To Respect WWII Victims
- Click here to read the story from designtaxi.com.

FOR THE WEEK OF MARCH 7, 2022

Notable Campaigns:

Sportswear brand Fila opening hotel in Shanghai
- Click here for the article and questions for class discussion
76ers raising season ticket prices for 2022-2023 as team takes ‘center stage’ in Philadelphia
- Click here for the article and questions for class discussion
Wendy’s rolls out March Madness menu, special app offer and ads starring Reggie Miller
- Click here for the article and questions for class discussion
NHL and TikTok sign deal for tailgate parties and exclusive content
- Click here for the article and questions for class discussion
Cheetos goes touchless in hands-free pop-up at SXSW
- Click here for the article and questions for class discussion

More News:

Gonzaga freshman Chet Holmgren reaches NIL deal with Yahoo Sports’ bracket contest
- Click here to read the story from nbcrightnow.com.
The Batman’s Marketing Puts Bat-Symbol All Over The World In New Video
- Click here to read the story from screenrant.com.
Original USFL ex-owners file lawsuit aimed at new USFL, potentially halting start of spring football league
- Click here to read the story from cbssports.com.
Cameron Crazy: Coach K home finale a hot ticket
- Click here to read the story from espn.com.

FOR THE WEEK OF FEBRUARY 28, 2022

Notable Campaigns:

Local businesses anticipate economic impact as MLB lockout delays spring training
- Click here for the article and questions for class discussion
Callaway to ‘Pause’ Longtime Relationship With Phil Mickelson
- Click here for the article and questions for class discussion
Doorbells, chicken and special edition biscuits: why are The Batman’s tie-ins such a joker?
- Click here for the article and questions for class discussion
NFL sponsors Nike, Pepsi dominate nontraditional media exposure during Super Bowl
- Click here for the article and questions for class discussion
Despite historic ratings low for the 2022 Winter Games, NBCUniversal remains bullish on Olympics
- Click here for the article and questions for class discussion

More News:

Lockout timeline: League poised to cancel games
- Click here to read the story from nbcsports.com.
Russia At Risk of Total Sports Freeze, Pariah Status as Events Moved Out
- Click here to read the story from newsweek.com.
Ryan Reynolds’ Viral Ad Agency Gears Up to Make “Super Bowl-Level” Ads Year-Round
- Click here to read the story from hollywoodreporter.com.
Paris replaces St. Petersburg as Champions League final host
- Click here to read the story from usatoday.com.
Panda mascot, Eileen Gu among winners in Olympics brand fest
- Click here to read the story from campaignasia.com.

FOR THE WEEK OF FEBRUARY 21, 2022

Notable Campaigns:

Fox Nation Bets on Daytona 500 for Subscriber Push
- Click here for the article and questions for class discussion
Kia’s Super Bowl LVI star has been turned Into an NFT for charity
- Click here for the article and questions for class discussion
Dave & Buster’s inks deal to broadcast UFC events
- Click here for the article and questions for class discussion
NBA Places QR Codes Throughout Cleveland for Fans to Buy Past and Present All-Star Court NFTs
- Click here for the article and questions for class discussion
The sounds of Super Bowl ads, analyzed
- Click here for the article and questions for class discussion

More News:

$10 Million invested in female NASCAR drivers
- Click here to read the story from racingnews.co.
Denny Hamlin Has a Polarizing Response to Jeff Gordon’s Recent Comments About Turning NASCAR Drivers Into ‘Stars’
- Click here to read the story from essentiallysports.com.
Netflix series shows Bubba Wallace’s influence beyond NASCAR
- Click here to read the story from nascar.nbcsports.com.
Move over, Generation X: Millennials and Gen Z are taking the wheel
- Click here to read the story from espn.com.
Inside the ManningCast: How ESPN and Two Football Brothers Are Transforming Sports TV
- Click here to read the story from variety.com.

FOR THE WEEK OF FEBRUARY 14, 2022

Notable Campaigns:

How American Skier Eileen Gu Will Cash In On Competing For China
- Click here for the article and questions for class discussion
Tech, gambling and alcohol helped the NFL earn almost $2 billion in sponsorships this season
- Click here for the article and questions for class discussion
How Netflix Assembled a Dozen A-Listers (In Character) for Its Super Bowl Ad
- Click here for the article and questions for class discussion
How Michael Jackson and ‘In Living Color’ changed Super Bowl halftime shows forever
- Click here for the article and questions for class discussion
NASCAR’s experiment at Los Angeles Coliseum nets most Busch Clash viewers since 2016
- Click here for the article and questions for class discussion

More News:

Fox Nation Bets on Daytona 500 for Subscriber Push
- Click here to read the story from hollywoodreporer.com.
Former boxing champion Floyd Mayweather Jr. ‘here to win,’ set to debut NASCAR team at Daytona
- Click here to read the story from espn.com.
Free food for Super Bowl: Here’s where to get free wings, pizza deals and free delivery
- Click here to read the story from usatoday.com.
Here’s How Much Money Winter Olympic Gold Medalists Win In Different Countries
- Click here to read the story from buzzfeed.com.
NBC’s Winter Olympics ratings are barreling toward a historic low
- Click here to read the story from nationalpost.com.

FOR THE WEEK OF FEBRUARY 7, 2022

Notable Campaigns:

The Super Bowl is now being called ‘Crypto Bowl’ as upstart finance firms spend millions on T.V. ads
- Click here for the article and questions for class discussion
The Washington Commanders’ work is just beginning
- Click here for the article and questions for class discussion
NCAA revenue returned to $1.15 billion in 2021, but prospect of pandemic impacts looms
- Click here for the article and questions for class discussion
How Tom Brady made his $475 million fortune
- Click here for the article and questions for class discussion
New Balance plans to make digital sneakers for the metaverse
- Click here for the article and questions for class discussion

More News:

Instacart reveals list of top-scoring Super Bowl snacks for game day
- Click here to read the story from foxla.com.
Meta’s Super Bowl Hail Mary
- Click here to read the story from mediapost.com.
Lindsay Lohan Leads Super Bowl Ad Workout for Planet Fitness
- Click here to read the story from variety.com.
Check Out the Star-Studded 2022 Super Bowl Ads That Have Debuted So Far
- Click here to read the story from parade.com.
Super Bowl 2022 commercials: Guy Fieri becomes the mayor of the Land of Loud Flavors in first-ever appearance
- Click here to read the story from foxbusiness.com.
Why Taco Bell Had To Pull Its Infamous Vegetable Plate Super Bowl Ad
- Click here to read the story from mashed.com

FOR THE WEEK OF JANUARY 31, 2022

Notable Campaigns:

Lay’s New Chips Are Made From Potatoes Grown in NFL Stadiums’ Soil
- Click here for the article and questions for class discussion
Crypto.com hires LeBron James in its $1 billion bid to become as big as Instagram
- Click here for the article and questions for class discussion
Jurassic World: Dominion Disrupts the Winter Olympics in New TV Promo
- Click here for the article and questions for class discussion
Racing Reimagined: Inside the Future of NASCAR
- Click here for the article and questions for class discussion
Olympic sponsors paid big money for the Beijing Games. So where are all the ads?
- Click here for the article and questions for class discussion

More News:

F1 star is ready for his Daytona 500 challenge
- Click here to read the story from wishtv.com.
Bengals Superfan’s Apparel Brand Blows Up After Cincinnati QB Joe Burrow Wears Shirt to Game
- Click here to read the story from magazine.promomarketing.com.
Chipotle gets a PR boost from Korean boy band BTS
- Click here to read the story from restaurantbusinessonline.com.
Bragging and Dragging: Apple Music Seizes on Neil Young’s Spotify Removal
- Click here to read the story from rollingstone.com.
Rams’ effort to block 49er fans from buying tickets for NFC championship game may have backfired
- Click here to read the story from sports.yahoo.com

FOR THE WEEK OF JANUARY 24, 2022

Notable Campaigns:

Here’s what it’s like watching an NBA game courtside — in the metaverse
- Click here for the article and questions for class discussion
Team USA’s 2022 Olympic Opening Ceremony Uniforms Are Cooler Than Ever
- Click here for the article and questions for class discussion
New Film Studio Will Be Built in Space by 2024
- Click here for the article and questions for class discussion
Pepsi launches app and short ‘trailer’ to hype Super Bowl halftime show
- Click here for the article and questions for class discussion
NBC Eyes a Half-Billion-Dollar ‘Super Gold Sunday’ Between NFL, Olympics
- Click here for the article and questions for class discussion

More News:

Digging into the process of rebranding from Sugar Land Skeeters to Space Cowboys
- Click here to read the story from houstonpress.com.
Ana de Armas Was Edited Out of ‘Yesterday’, So Fans Are Suing
- Click here to read the story from vulture.com.
Will The CW Be a Streaming Wars Casualty?
- Click here to read the story from hollywoodreporter.com.
Live on Peacock, it’s the (full) Winter Olympics
- Click here to read the story from morningbrew.com.
How Shohei Ohtani Made Baseball Fun Again
- Click here to read the story from gq.com.
Climate Change Could Limit Number of Winter Olympics Hosts: Study
- Click here to read the story from sports.yahoo.com

FOR THE WEEK OF JANUARY 17, 2022

Notable Campaigns:

Sports teams are investing $10 billion in stadiums by 2030 — here’s how they’ll be different
- Click here for the article and questions for class discussion
Move Over, Tennis and Golf. Networks and Brands Are Cashing In on Pickleball.
- Click here for the article and questions for class discussion
How TikTok Is Fueling Hollywood Marketing Campaigns Like Sony’s Epic Pitch For ‘Spider Man: No Way Home’
- Click here for the article and questions for class discussion
#ShootLikeSteph: Under Armour taking over Princes Gardens in Melbourne for Curry shootout
- Click here for the article and questions for class discussion
NFL TV ratings roar back to a ‘golden zone’ thanks to Cowboys, parity and year-round drama College title game is important test of Indianapolis’ hospitality
- Click here for the article and questions for class discussion

More News:

Can Timbers, Thorns repair bonds with fans after allegations, controversy and distrust?
- Click here to read the story from espn.com.
The Highest-Paid Female Athletes Score A Record $167 Million
- Click here to read the story from forbes.com.
Beijing 2022 achieves 98% sustainable commitments, to neutralize all carbon emissions during Games: report
- Click here to read the story from globaltimes.cn.
China will no longer sell tickets to the Beijing Winter Olympics due to COVID-19
- Click here to read the story from npr.org.
Here’s how NASCAR is building a million-dollar disposable track in LA Coliseum
- Click here to read the story from nypost.com

FOR THE WEEK OF JANUARY 10, 2022

Notable Campaigns:

College title game is important test of Indianapolis’ hospitality
- Click here for the article and questions for class discussion
ESPN Gets Spicy: Launches ‘Postseasoning’ Spice Blend to Celebrate the High Stakes of Postseason Football
- Click here for the article and questions for class discussion
Walmart Uses Football for New Marketing Push With Drones
- Click here for the article and questions for class discussion
As lockout drags on, poll indicates MLB could be charting path to irrelevance
- Click here for the article and questions for class discussion
NFL Hall of Fame coach and iconic sports broadcaster John Madden dies at 85
- Click here for the article and questions for class discussion

More News:

Grammy Postponement Puts Super Bowl On Alert
- Click here to read the story from nysportsjournalism.com.
Rockets Unveil Hot Dog Concession Item Featuring Froot Loops, Mac and Cheese, Bacon
- Click here to read the story from bleacherreport.com.
Peacock Will Stream All of NBCU’s 2022 Winter Olympics Coverage
- Click here to read the story from variety.com.
Fanatics acquires Topps trading cards in $500M deal
- Click here to read the story from cbssports.com.
National Championship could lead to more NIL deals for Georgia players
- Click here to read the story from fox5atlanta.com

FOR THE WEEK OF JANUARY 3, 2022

Notable Campaigns:

Bubba Wallace’s surge in sponsorship is helping him stand alongside his NASCAR Cup Series peers
- Click here for the article and questions for class discussion
ESPN Has $400 Million in College Football Playoff Ads at Risk From Covid
- Click here for the article and questions for class discussion
‘Spider-Man: No Way Home’ $202M Promo Push Biggest For Any Pandemic Tentpole, Fueled By Hyundai, TikTok, Fortnite & More
- Click here for the article and questions for class discussion
Nielsen Expands its Nielsen Impact Score Offering to Include College Football Teams
- Click here for the article and questions for class discussion
NFL awards international marketing rights to 18 teams in eight countries
- Click here for the article and questions for class discussion

More News:

Why NHL players should lobby for hockey to be moved to the Summer Olympics for 2024
- Click here to read the story from bostonglobe.com.
F1’s boom in the US and its lessons for soccer leagues
- Click here to read the story from worldsoccertalk.com.
With just $36.6 million in ticket sales, ‘West Side Story’ is officially a box-office bomb
- Click here to read the story from cnbc.com.
Microsoft rebrands Xbox Game Pass for PC to just PC Game Pass
- Click here to read the story from theverge.com.
Under Armour’s ‘wearable’ NFTs honor Steph Curry shattering 3-point record
- Click here to read the story from marketingdive.com
Ruffles and LeBron James
- Click here to read the story at patch.com.
The Richest Sports Team Owners On The 2021 Forbes 400 List
- Click here to read the story at forbes.com.

FOR THE WEEK OF DECEMBER 13, 2021

Notable Campaigns:

NHL Projects Record Revenue Over $5 Billion This Season
- Click here for the article and questions for class discussion
Report: Miami, BYU Investigated by NCAA Enforcement over Potential NIL Violations
- Click here for the article and questions for class discussion
And just like that… Peloton does damage control after Sex and the City death
- Click here for the article and questions for class discussion
Brad Alberts, president and CEO of the Dallas Stars, is making ice hockey a viable business in blazing-hot Texas
- Click here for the article and questions for class discussion
Sustained Inflation Could Undermine Pro Franchise Valuations
- Click here for the article and questions for class discussion

More News:

Drone Racing League Releases a $25,000 USD Drone Bed
- Click here to read the story from hypebeast.com.
The NFLPA and DraftKings Unveil Plans for Gamified NFT Collaboration
- Click here to read the story from nflpa.com.
Commissioner Garber: Las Vegas “frontrunner” for MLS’ 30th team, potential stadium “right off the strip”
- Click here to read the story from mlssoccer.com.
Survey Reveals the Worst Behaved NCAA Football Fans
- Click here to read the story from playmichigan.com.
From grassroots to the Ashes: Why technology is key to Cricket Australia’s future
- Click here to watch the video at sportspromedia.com.
How Nicole Jeter West Is Making Her Mark in Sports Business
- Click here to watch the video at si.com.
TCU football’s brand is set up for marketing success
- Click here to watch the video at frogsowar.com.
Drew Brees and Avocados from Mexico get into the Guac Zone
- Click here to watch the video at foodsided.com.

FOR THE WEEK OF DECEMBER 6, 2021

Notable Campaigns:

VIDEO: A Look Inside America’s Obsession with Sneakers
- Click here for the article and questions for class discussion
Even if games go on, MLB lockout could alienate Gen Z
- Click here for the article and questions for class discussion
Spotify places listeners in ‘2021: The Movie’ for data-driven Wrapped campaign
- Click here for the article and questions for class discussion
WNBA commissioner outlines transformative plan to pivot league from ‘survive to thrive’
- Click here for the article and questions for class discussion
Amazon Invests in Trading-Card Platform Dibbs as Collectibles Boom
- Click here for the article and questions for class discussion

More News:

NBA, Bleacher Report Launch Art Series To Celebrate League’s 75th Anniversary
- Click here to read the story from forbes.com.
‘Matrix Resurrections’ NFT Website Crashes After Overwhelming Demand
- Click here to read the story from variety.com.
Fortnite’s new ‘Party Worlds’ put the focus firmly on socializing
- Click here to read the story from theverge.com.
Drake pitches WNBA team in Toronto
- Click here to read the story from kesq.com.
UConn’s Bueckers signs NIL deal with Gatorade
- Click here to watch the video at ESPN.com.

FOR THE WEEK OF NOVEMBER 29, 2021

Notable Campaigns:

Why Do So Many Young Americans Hate Sports?
- Click here for the article and questions for class discussion
USFL unveils team cities, nicknames and logos for 2022 debut
- Click here for the article and questions for class discussion
Ridley Scott Pins ‘The Last Duel’ Bombing on Apathetic Millennials
- Click here for the article and questions for class discussion
Turner Sports is betting feud between golf stars DeChambeau and Koepka will be Black Friday TV draw
- Click here for the article and questions for class discussion
Firm offers free land if Oakland A’s relocate to Summerlin
- Click here for the article and questions for class discussion

More News:

What impact will NIL have on Alabama-Auburn rivalry?
- Click here to read the story from al.com.
NBA signs deal to play preseason games in Abu Dhabi
- Click here to read the story from nba.com.
Why ‘Eternals’ underperformed—and what it means for Marvel
- Click here to read the story from fastcompany.com.
Drake Wants You Inside His Toronto Mega-Mansion, and Hopes You’ll Splurge on Merch While Visiting
- Click here to read the story from dirt.com.
Arizona Coyotes’ New Anthem Isn’t Your Typical NHL Commercial
- Click here to watch the video at musebycl.io.

FOR THE WEEK OF NOVEMBER 22, 2021

Notable Campaigns:

Cleveland Guardians’ launch starts with store sign crashing to sidewalk
- Click here for the article and questions for class discussion
Taylor Swift Just Proved Her Marketing Genius Once Again–And Brands from Starbucks to Sour Patch Kids Want Her Stardust
- Click here for the article and questions for class discussion
Goodbye, Staples Center. Hello, Crypto.com Arena
- Click here for the article and questions for class discussion
Why Rap Billboards Are Everywhere
- Click here for the article and questions for class discussion
National Women’s Soccer League fans are getting the merch they’ve been looking for, courtesy of BreakingT
- Click here for the article and questions for class discussion

More News:

NFL Fans to Receive Commemorative NFT Tickets for Attending Games
- Click here to read the story from sporttechie.com.
Rams owner threatens NFL over St. Louis lawsuit and the league could be out billions if he follows through
- Click here to read the story from cbssports.com.
Introducing the Seattle Kraken’s AHL squad: Coachella Valley Firebirds
- Click here to read the story from espn.com.
In race for customers, crypto companies pour billions into sports marketing
- Click here to read the story from morningbrew.com.
Disney Shows Its Cards in Pursuit of Sports Betting Dollars
- Click here to watch the video at hollywoodreporter.com.

FOR THE WEEK OF NOVEMBER 15, 2021

Notable Campaigns:

XFL hires former Buffalo Bills CEO Russ Brandon as league president
- Click here for the article and questions for class discussion
New Orleans Pelicans Respond To Frustrated Fans, Detail Marketing Plan
- Click here for the article and questions for class discussion
Netflix’s gaming push could be its secret sauce for continued domination
- Click here for the article and questions for class discussion
PGA Tour to launch guaranteed money events for top stars, team format possible
- Click here for the article and questions for class discussion
Golden State Warriors renew ‘US$20m a year’ Rakuten patch deal
- Click here for the article and questions for class discussion

More News:

Golf Legend Greg Norman adds executives to new startup golf league
- Click here to read the story from espn.com.
NFL rumors: Disney/ESPN in negotiations to become new home for NFL Sunday Ticket
- Click here to read the story from nj.com.
US Soccer seals ‘record’ Nike partnership extension
- Click here to read the story from sportspromedia.com.
Winter is coming: Ice skating at Dodger Stadium
- Click here to read the story from latimes.com.
Inside the New Basketball League Paying High Schoolers Six-Figure Salaries
- Click here to watch the video at time.com.

FOR THE WEEK OF NOVEMBER 8, 2021

Notable Campaigns:

Adidas Gets Its Retro Kicks With Vintage SportsCenter Sneakers
- Click here for the article and questions for class discussion
Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports
- Click here for the article and questions for class discussion
‘Eternals’ Strikes Lightning With $100M Promo Partner Campaign; Best For MCU During Pandemic
- Click here for the article and questions for class discussion
NFL Franchises Submit International Marketing Plans
- Click here for the article and questions for class discussion
Formula One racing is gaining traction in the United States, and an emerging fan base is along for the ride
- Click here for the article and questions for class discussion

More News:

Prevea Health and Aaron Rodgers end partnership
- Click here to read the story from cnn.com.
The NCAA’s focus on profits means far more gets spent on men’s championships
- Click here to read the story from npr.com.
Esports Arena And Studio To Open At Mall Of America
- Click here to read the story from forbes.com.
Buried on the depth chart, UCLA’s Chase Griffin emerges as early endorsement star
- Click here to read the story from latimes.com.
Esports Arena And Studio To Open At Mall Of America
- Click here to watch the video at mprnews.org.

FOR THE WEEK OF NOVEMBER 1, 2021

Notable Campaigns:

PPT Discussion: Super Bowl LVI To Deliver Up To $477 Million To Local Economy
- Click here for the article and questions for class discussion
How NASCAR is in the race to develop a brand identity for the metaverse
- Click here for the article and questions for class discussion
Spotify’s Latest Merch Move Is a Win for Artists (and a Bigger Win for Shopify)
- Click here for the article and questions for class discussion
FIFA Reportedly Ending Partnership With EA Sports After Nearly 30 Years
- Click here for the article and questions for class discussion
NBA projects $10 billion in revenue as audiences return after Covid, but TV viewership is a big question
- Click here for the article and questions for class discussion

More News:

Taco Bell to give away free tacos Nov. 4 after Braves’ Ozzie Albies steals base in World Series
- Click here to read the story from usatoday.com.
The Cloud Computing Ads in Sports Games Are Out of Control
- Click here to read the story from bloomberg.com.
Light the lamp — and the arches: Seattle landmark will put on display to celebrate Kraken hockey goals
- Click here to read the story from geekwire.com.
Netflix Rolls Out Striking ‘Squid Game’ Streetwear You Might Go Marbles Over
- Click here to read the story from designtaxi.com.
Reebok builds on new brand direction with latest campaign
- Click here to watch the video at retaildive.com.

FOR THE WEEK OF OCTOBER 25TH, 2021

Notable Campaigns:

The Convergence Of Technology And… Sports? Getting Fans From The Sofa To The Stadium
- Click here for the article and questions for class discussion
MLB Is Testing Ways to Fix Baseball’s Boredom Problem
- Click here for the article and questions for class discussion
Hollywood has high hopes for ‘Dune’ at the box office, but Warner Bros. execs are also closely watching how it performs on HBO Max
- Click here for the article and questions for class discussion
NIL offers fertile ground for brands, but it needs ‘turnkey’ solutions to grow
- Click here for the article and questions for class discussion
In the world of TV ratings, the NFL remains in a league of its own
- Click here for the article and questions for class discussion

More News:

The Big Ten wants to tackle decades of gender inequality in the NCAA. Will it work?
- Click here to read the story from sports.yahoo.com.
Olympic flame arrives in Beijing after activists ramp up boycott calls
- Click here to read the story from digitaljournal.com.
Movie ticket sales have topped 2020’s paltry box office, but still trail 2019’s haul by 70%
- Click here to read the story from cnbc.com.
Roswell approves $50,000 for marketing to film industry
- Click here to read the story from ajc.com.
‘GMA’ anchor Robin Roberts’s lessons in storytelling, leadership, and purpose
- Click here to watch the video at fastcompany.com.

FOR THE WEEK OF OCTOBER 18TH, 2021

Notable Campaigns:

NFL taking Super Bowl halftime sponsorship rights to market as deal with Pepsi set to expire
- Click here for the article and questions for class discussion
Fashion show: NBA site teases each game’s unis
- Click here for the article and questions for class discussion
Hit series ‘Squid Game’ gives Netflix chance to test its merchandise muscle
- Click here for the article and questions for class discussion
Rays president claims full-season baseball ‘next to impossible’ in Tampa area; pushes Montreal Beijing
- Click here for the article and questions for class discussion
Olympics Sponsors Face a $110 Billion Dilemma
- Click here for the article and questions for class discussion

More News:

Fortnite champion Bugha is Hollister’s chief gaming scout
- Click here to read the story from venturebeat.com.
Steve Baldwin: Washington Spirit co-owner to sell stake in club amid scandal
- Click here to read the story from si.com.
Skechers dumps former Raiders coach Jon Gruden as brand ambassador after homophobic, misogynistic emails surface
- Click here to read the story from usatoday.com.
When the Athletes Come to ‘Saturday Night Live’
- Click here to read the story from theringer.com.
Papa John’s and Shaquille O’Neal partnership scores another big win
- Click here to watch the video at foodsided.com.

FOR THE WEEK OF OCTOBER 11TH, 2021

Notable Campaigns:

Infographic & Activity Suggestion: Golf is growing on and off the course — and business is booming
- Click here for the article and questions for class discussion
NWSL turmoil: League calls off weekend games, commissioner Lisa Baird resigns
- Click here for the article and questions for class discussion
Lexus Teams Up With Marvel’s ‘Eternals’ in Advertising Alliance
- Click here for the article and questions for class discussion
Report: ‘Ted Lasso,’ Premier League Agree to Licensing Deal Worth as Much as $680K
- Click here for the article and questions for class discussion
NWHL rebrands to Premier Hockey Federation, removing ‘women’ from its name
- Click here for the article and questions for class discussion

More News:

Analyzing 2021 Minor League Baseball Attendance Trends
- Click here to read the story from baseballamerica.com.
Anatomy of an NFL Good Deed-Doer: Kelvin Beachum Works to End Hunger, Clean the Ocean, Educate Kids, and, Oh Yeah, Win a Super Bowl
- Click here to read the story from sporttechie.com.
Shoeless Joe Jackson autographed 1911 photo sells for $1.47 million
- Click here to read the story from usatoday.com.
Brooks, Bryson set for Match showdown in Vegas
- Click here to read the story from espn.com.
Topps set to drop newest series of MLB NFTs
- Click here to watch the video at mlb.com.

FOR THE WEEK OF OCTOBER 4TH, 2021

Notable Campaigns:

New York Mets Embark on Branding Effort to Build Cred and Win Young Fans
- Click here for the article and questions for class discussion
LA Clippers sign $300-million-plus arena sponsorship deal with green bank Aspiration
- Click here for the article and questions for class discussion
Paige Bueckers, Chet Holmgren and 25 more of college basketball’s most marketable players
- Click here for the article and questions for class discussion
In ‘Arms Race’ For Mass Adoption, Crypto Companies Ink Sports Sponsorships Worth Hundreds Of Millions
- Click here for the article and questions for class discussion
MLB, Rockies Pledge to Refill Colorado River Water Supply After Year-Long Drought
- Click here for the article and questions for class discussion

More News:

NCAA will use ‘March Madness’ branding for women’s basketball tournament
- Click here to read the story from usatoday.com.
NFL reportedly wants Apple to be the next home for Sunday Ticket
- Click here to read the story from finance.yahoo.com.
‘The Fast and Furious’ cast are aware people want them to use the pun ‘Fasten your seat belts’ for the 10th movie — and they’re not fans. Sorry.
- Click here to read the story from insider.com.
Billie Eilish Launches Sustainable Shoe Collection With Nike
- Click here to read the story from etonline.com.
Sports Fans Want Social Distancing as NFL and NBA to Start New Seasons at Full Capacity
- Click here to watch the video at nielsen.com.

FOR THE WEEK OF SEPTEMBER 27TH, 2021

Notable Campaigns:

VIDEO: 76ers bet on crypto with jersey patch, NFT collection
- Click here for the article and questions for class discussion
How the Kansas City Chiefs flip fandom into social engagement
- Click here for the article and questions for class discussion
Some product placement resonates with TV viewers more. Here’s the trick.
- Click here for the article and questions for class discussion
Streaming will “play a larger role” in NASCAR’s next TV contract
- Click here for the article and questions for class discussion
Milwaukee tourism flourishes thanks to Ryder Cup
- Click here for the article and questions for class discussion

More News:

Peyton, Eli Manning Monday Night Football broadcast doubles viewership in Week 2
- Click here to read the story from usatoday.com.
Can the NCAA puzzle be solved amid a culture of mistrust?
- Click here to read the story from espn.com.
Nipsey Hussle Estate Sues Counterfeit Merchandisers for Millions
- Click here to read the story from digitalmusicnews.com.
How ‘Ted Lasso’ turned a crowd of 20 into a stadium of 26,000 using fake people
- Click here to read the story from insider.com.
Why the University of Florida gets a ~$20m cut of Gatorade profits every year
- Click here to watch the video at thehustle.co.

FOR THE WEEK OF SEPTEMBER 20TH, 2021

Notable Campaigns:

VIDEO: How the Savannah Bananas have become the greatest show in baseball | SportsCenter
- Click here for the article and questions for class discussion
Facebook enters the fantasy gaming market
- Click here for the article and questions for class discussion
How the Penn State White Out Became the Greatest Show in Sports
- Click here for the article and questions for class discussion
Nike Built a Special Soccer Pitch on Madeira to Honor Cristiano Ronaldo
- Click here for the article and questions for class discussion
How the Seattle Kraken Built a Brand Before Their First Game
- Click here for the article and questions for class discussion

More News:

Gatorade selects team of TikTok famous athlete influencers
- Click here to read the story from morningbrew.com.
Disney backs theatrical releases for remaining 2021 films
- Click here to read the story from usatoday.com.
Baker Mayfield Is Even More at Home in Year 3 of Progressive’s NFL Campaign
- Click here to read the story from musebycl.io.
Why fans are furious over the ‘Dune’ movie’s hypocritical NFTs
- Click here to read the story from fastcompany.com.
The man behind ‘Can you pet the dog?’ would love to write a book, but he’d settle for just being able to pay rent
- Click here to watch the video at businessinsider.com.

FOR THE WEEK OF SEPTEMBER 13TH, 2021

Notable Campaigns:

The Washington Football Team’s search for a new name is reaching its final stage
- Click here for the article and questions for class discussion
NBA Exploring Possibilities for Future ‘Field of Dreams’-Style Game
- Click here for the article and questions for class discussion
‘Shang-Chi’: The 6 Biggest Reasons Marvel Made Box Office History
- Click here for the article and questions for class discussion
NBC fetches $6.5 m for Super Bowl ads, nearly sells out Beijing Olympics spots
- Click here for the article and questions for class discussion
Patches Stand Out In Value
- Click here for the article and questions for class discussion

More News:

Big 12 expansion: How adding BYU, Cincinnati, Houston, UCF may change college football’s power structure
- Click here to read the story from cbssports.com.
Tom Brady and Gisele Bündchen to Star in $20 Million Campaign for Crypto Exchange
- Click here to read the story from wsj.com.
Aaron Rodgers and Patrick Mahomes Return, in Disguise, for State Farm
- Click here to read the story from musebycl.io.
Cristiano Ronaldo’s No. 7 jersey sale bags record $60 million for Manchester United
- Click here to read the story from republicworld.com.
Florida Panthers Offer First-of-its-Kind NIL Deal to FAU Female Athletes
- Click here to watch the video at nhl.panthers.com.

FOR THE WEEK OF SEPTEMBER 6TH, 2021

Notable Campaigns:

Tide & NFL tap ‘Stone Cold’ Steve Austin, Ice-T & Matt Ryan for sustainability play
- Click here for the article and questions for class discussion
UFC Teams With Netflix On Promotion Of Jason Momoa Movie ‘Sweet Girl’
- Click here for the article and questions for class discussion
U.S. Open Returns With Fewer Star Players, More Premium Seating
- Click here for the article and questions for class discussion
Nissan Uses College Football Fan Tweets As Creative Inspiration
- Click here for the article and questions for class discussion
Red, White And Blue Game Revived By Texas A&M Students Ahead Of 9/11 Anniversary
- Click here for the article and questions for class discussion

More News:

Shang-Chi Reportedly Had a Lower Budget Than Other Recent Marvel Origin Movies
- Click here to read the story from comicbook.com.
Box Office: Marvel’s ‘Shang-Chi’ Crushes Labor Day Weekend Records With $90 Million
- Click here to read the story from variety.com.
Even during the pandemic, horror movies remain one of the most profitable genres at the box office
- Click here to read the story from cnbc.com.
NHL finalizes deal to send players to 2022 Olympics
- Click here to read the story from nbcsports.com.
Christian Pulisic signs historic memorabilia deal ahead of World Cup qualifying
- Click here to watch the video at azcentral.com.
Mac Jones Jerseys Sold Out
- Click here to read the story from bleacherreport.com.

FOR THE WEEK OF AUGUST 30, 2021

Notable Campaigns:

How Athleta CEO Mary Beth Laughton is taking on Nike by empowering athletes—famous and not
- Click here for the article and questions for class discussion
MLB Set to Give Trading Card License to Fanatics, Ending Run With Topps
- Click here for the article and questions for class discussion
Is Disney’s Genie Smarter Than Disneyland Fans?
- Click here for the article and questions for class discussion
Sonos on why it picked Liverpool FC for its first sports partnership
- Click here for the article and questions for class discussion
How Bleacher Report is using sneaker and fashion content to bring new advertisers into the fold
- Click here for the article and questions for class discussion

More News:

NIL: ‘It’s Pretty Much a Free-for-All’
- Click here to read the story from si.com.
Suns’ Aztec uniform concept gets mixed reaction
- Click here to read the story from espn.com.
US soccer superstar Christen Press is set to earn historic $550K haul in ‘dream come true’ move to new hometown club
- Click here to read the story from insider.com.
According to Survey, ASU’s Sparky the Sun Devil among creepiest, most-offensive college mascots in America
- Click here to read the story from usatoday.com.
Rapper Lil Nas X appointed chief impact officer of Taco Bell as more brands embrace uninhibited stars
- Click here to read the story at nbcnews.com.

FOR THE WEEK OF AUGUST 23, 2021

Notable Campaigns:

The NFL’s Most Valuable Teams 2021: Average Team Value Soars To $3.5 Billion As League Shrugs Off Pandemic Year
- Click here for the article and questions for class discussion
How Brands are Using Twitch for Sports Marketing
- Click here for the article and questions for class discussion
Product Placement, Now Starring in the Streaming Era
- Click here for the article and questions for class discussion
A Different View of NIL
- Click here for the article and questions for class discussion
Washington Wizards owner Monumental Sports wants $12 million per year for jersey sponsorship
- Click here for the article and questions for class discussion

More News:

Pistons’ Cade Cunningham’s latest endorsement to pay him in Bitcoin
- Click here to read the story from detroitnews.com.
MLB’s City Connect uniforms have changed the future of fashion in baseball
- Click here to read the story from espn.com.
How Venezia FC went from bankruptcy to the world’s most fashionable soccer club
- Click here to read the story from gq.com.
Folks who bought Tim Tebow jerseys are out of luck, despite “jersey assurance”
- Click here to read the story from profootballtalk.nbc.com.
Indie Band The Academic Drops a Music Video Via Google Slides
- Click here to read the story from musebycl.io.
Lexus Inks Deal With Miami Dolphins
- Click here to read the story from mediapost.com.
This Mizzou Tigers lineman isn’t a star, but that hasn’t stopped his NIL deals
- Click here to read the story from kansascity.com.
Oh yeah! Alabama’s Kool-Aid McKinstry lands NIL deal with, you guessed it, Kool-Aid
- Click here to read the story at sports.yahoo.com.

FOR THE WEEK OF AUGUST 16, 2021

Notable Campaigns:

‘Field of Dreams’ baseball game was a ratings win for Fox with 5.9 million viewers
- Click here for the article and questions for class discussion
Nike’s new immersive ‘Rise’ store is a wild, high-tech shopping experience
- Click here for the article and questions for class discussion
BYU Football Strikes NIL Deal to Pay Tuition for Walk-On Players
- Click here for the article and questions for class discussion
WSJ: NBCUniversal’s Olympics issues could impact future ad deals
- Click here for the article and questions for class discussion
PSG president says world will be ‘shocked’ by revenues from Messi signing
- Click here for the article and questions for class discussion

More News:

Fox Will Use Drones to Broadcast ‘Field of Dreams’ Game in a First for MLB
- Click here to read the story from sporttechie.com.
Allyson Felix on Making Footwear History at the Olympics: ‘I Knew My Worth and I Stood by It’
- Click here to read the story from complex.com.
Mets partner with Marvel for Pete Alonso Super Hero-themed giveaways
- Click here to read the story from nj.com.
Guns N’ Roses Back on Tour With Lawyer to Hunt Bootleg T-Shirts
- Click here to read the story from bloomberg.com.
Four Northern Virginia Counties Form Sports Marketing Partnership
- Click here to read the story from sportstravelmagazine.com.
UConn’s Paige Bueckers Could Make $1 Million a Year—in College
- Click here to read the story from wsj.com.
Giants Add To Eli Manning Jersey Retirement Day With Bobblehead Giveaway
- Click here to read the story from nysportsday.com.
New Ohio State QB Quinn Ewers debuts his first NIL endorsement deal
- Click here to read the story at cbssports.com.
EasyPost Named New Title Sponsor for Hawai‘i Bowl
- Click here to read the story at themw.com

FOR THE WEEK OF AUGUST 9, 2021

Notable Campaigns:

Japanese sponsors fear brand damage from Tokyo Olympics
- Click here for the article and questions for class discussion
Sources: Alabama Crimson Tide QB Bryce Young has already signed more than $800K in NIL
- Click here for the article and questions for class discussion
‘Space Jam: A New Legacy’ is a marketing brochure masquerading as a movie
- Click here for the article and questions for class discussion
As The Tokyo Olympics Begin, U.S. Companies Are Moving Forward With Campaigns Despite The Pandemic
- Click here for the article and questions for class discussion
Olympic athletes see more sponsorship opportunities
- Click here for the article and questions for class discussion

More News:

As Surfing Makes Its Olympic Debut, Billionaire-Owned World Surf League Hopes To Catch A Wave Of Opportunities
- Click here to read the story from forbes.com.
Here’s how much Olympic athletes earn for winning medals
- Click here to read the story from cnbc.com.
Men’s union: U.S. Soccer ‘corrosive’ toward USWNT
- Click here to read the story from espn.com.
Why are Russian athletes competing at the Tokyo Olympics despite the country’s ban?
- Click here to read the story from economist.com.
NBA2K Adds Candace Parker as First Female Cover Athlete as WNBA Grows
- Click here to read the story at sports.yahoo.com

FOR THE WEEK OF JUNE 15, 2021

Notable Campaigns:

Minions try to derail Tokyo Olympics hopefuls in adorable NBC promos
- Click here for the article and questions for class discussion
Box Office: Is “Cinematic Catnip” Luring Younger Audiences Back to Theaters?
- Click here for the article and questions for class discussion
Austin FC’s Q2 Stadium Focused On ‘Authentic Austin’ Experiences
- Click here for the article and questions for class discussion
Cowboys QB Dak Becomes Highest-Paid NFL Player with Jordan Brand
- Click here for the article and questions for class discussion

More News:

San Jose Sharks Become First NHL Team to Accept Crypto Payments
- Click here to read the story from finance.yahoo.com.
CFP expansion could increase annual revenue to $2 billion
- Click here to read the story from collegefootball.nbcsports.com.
Netflix opens digital store to cash in on hit properties such as Stranger Things
- Click here to read the story from thedrum.com.
How Brands Are Advertising Around Uefa Euro 2020 Soccer Tournament
- Click here to read the story from adweek.com.
James Harden’s ‘Manila Heritage’ shoe line pays homage to Phillipines basketball community
- Click here to read the story at usatoday.com

FOR THE WEEK OF JUNE 7, 2021

Notable Campaigns:

The NFL Is Mandating Digital Tickets, Stripping Treasured Souvenirs From Its Fans
- Click here for the article and questions for class discussion
Ronaldo Scores $75 Million in Sponsor Value on Social Media
- Click here for the article and questions for class discussion
BTS Fans Are Buying Everything McDonald’s Puts the Band’s Logo On
- Click here for the article and questions for class discussion
NHL Enlists Young Fans To Join ‘Power Players’
- Click here for the article and questions for class discussion
Even under a dark cloud of Covid, brands can’t quit the Olympics
- Click here for the article and questions for class discussion

More News:

‘This Should Be the Biggest Scandal in Sports’
- Click here to read the story from si.com.
Anonymous NFL Players Rate Among World’s Top-Paid Athletes
- Click here to read the story from sports.yahoo.com.
Coach K turned Duke into college basketball’s biggest brand
- Click here to read the story from foxsports.com.
‘A lot of history’: IOC creates NFT versions of past Olympic pins for Summer Games in Tokyo
- Click here to read the story from usatoday.com.
How an English Soccer Team Is Using Augmented Reality on Its New Jerseys
- Click here to read the story at magazine.promomarketing.com

FOR THE WEEK OF MAY 31, 2021

Notable Campaigns:

Gen Z is fueling boxing’s comeback, bringing new branding opportunities
- Click here for the article and questions for class discussion
NFL Jersey Rule Boosts Rookie Brands but Can Cost Vets Big Bucks
- Click here for the article and questions for class discussion
Fortnite and the NBA team up for ‘Fortnite x NBA: The Crossover’ event
- Click here for the article and questions for class discussion
Stadium Bonds for NFL Raiders Struggle Even as Vegas Reopens
- Click here for the article and questions for class discussion
Maine Red Claws renaming franchise Maine CelticsTwins announce 2021 promotions, new bag policy
- Click here for the article and questions for class discussion

More News:

NIKE’s latest campaign ‘play new’ encourages those who suck at sports
- Click here to read the story from designboom.com.
Dave Kaval, A’s fan-friendly president, tweets amazement at Las Vegas playoff game, irking base
- Click here to read the story from usatoday.com.
‘Paddington 2’ Loses Top Movie of All Time Honor Due to New Bad Review
- Click here to read the story from hollywoodreporter.com.
Conor McGregor ranks No. 1 on Forbes’ list of the past year’s highest-earning athletes
- Click here to read the story from espn.com.
LeBron James talks about his new Pepsi deal as he unveils first campaign with Mtn Dew Rise
- Click here to read the story at cnbc.com

FOR THE WEEK OF MAY 24, 2021

Notable Campaigns:

Secret Documents Reveal Learfield IMG’s Take From College Deals
- Click here for the article and questions for class discussion
Little Caesars, Pepsi to Give 1 NHL Fan the ‘Ultimate Hockey Hangout’
- Click here for the article and questions for class discussion
Disney Is Combining Merchandise And Technology To Enhance One Avengers Campus Attraction
- Click here for the article and questions for class discussion
Tim Tebow Takes Over NFL Jersey Sales in Less Than 24 Hours
- Click here for the article and questions for class discussion
Twins announce 2021 promotions, new bag policy
- Click here for the article and questions for class discussion

More News:

NBA Unveils Global Brand Campaign ‘That’s Game’ For 2021 NBA Playoffs
- Click here to read the story from slamonline.com.
Premier League exploring NFTs as potential revenue source
- Click here to read the story from insidersport.com.
The economics of movie product placements
- Click here to read the story from thehustle.co.
Bubba Watson Teases Fans With Sneak Peek of Jordan Brand Cleats for PGA Championship
- Click here to read the story from essentiallysports.com.
NASCAR’s push to broaden its appeal
- Click here to read the story at businessnc.com

FOR THE WEEK OF MAY 17, 2021

Notable Campaigns:

A WNBA player has a signature shoe for the first time in a decade, a milestone players
- Click here for the article and questions for class discussion
Miami Vice and Basquiat Ball: Heat, Nets Lead NBA Alternate Jersey Rush
- Click here for the article and questions for class discussion
Hollywood Preps Campaign to Encourage Return to Movie Theaters
- Click here for the article and questions for class discussion
ESPN secures ‘US$1.4bn’ La Liga US rights deal until 2029
- Click here for the article and questions for class discussion
Why Lacrosse Is Swapping East Coast Elitism for Land Acknowledgments
- Click here for the article and questions for class discussion

More News:

Will P&G’s Tokyo Olympics Campaign Strike Gold Again?
- Click here to read the story from forbes.com.
‘Save the Crew’ takes on new meaning as Columbus club delivers rebrand worthy of an F grade
- Click here to read the story from sportingnews.com.
Vela, Chicharito, Higuain have top MLS salaries
- Click here to read the story from espn.com.
50 Movie Posters That Changed Entertainment Marketing
- Click here to read the story from musebycl.io
Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys
- Click here to read the story at magazine.promomarketing.com

FOR THE WEEK OF MAY 10, 2021

Notable Campaigns:

Does ‘Impossible is Nothing’ still work for Adidas in 2021?
- Click here for the article and questions for class discussion
Why Netflix is betting on ‘Jupiter’s Legacy’ to launch its own comic-book universe
- Click here for the article and questions for class discussion
How much is a movie appearance worth to a brand?
- Click here for the article and questions for class discussion
Formula 1’s expansion in the U.S. is in motion, now it needs a star American driver
- Click here for the article and questions for class discussion
Inside Amazon’s plan to transform the sports broadcasting world
- Click here for the article and questions for class discussion

More News:

Kentucky Derby winner fails postrace drug test
- Click here to read the story from espn.com.
Meet The Under 30 Entrepreneur Who Just Raised $80 Million For His Sports Media Startup
- Click here to read the story from forbes.com.
P&G pays tribute to parents in Tokyo 2020 Olympic Games campaign
- Click here to read the story from marketing-interactive.com.
Notre Dame Begins Massive Recruiting And Branding Push
- Click here to read the story from si.com
University of Arkansas Licenses Its Logo for Hog-Shaped Tortilla Chips
- Click here to read the story at magazine.promomarketing.com

FOR THE WEEK OF MAY 3, 2021

Notable Campaigns:

Bridgestone CEO Backs Safe Tokyo Olympics, Dials Back Marketing
- Click here for the article and questions for class discussion
What the NFL Draft is costing Cleveland and the community
- Click here for the article and questions for class discussion
From McNuggets to Vuitton, K-pop’s BTS notch up marketing deals
- Click here for the article and questions for class discussion
First round of 2021 NFL draft had better ratings than the Oscars
- Click here for the article and questions for class discussion
DAZN’s Canelo NFTs Aim to Blend Gaming and Collectibles
- Click here for the article and questions for class discussion

More News:

Cardi B’s Reebok Collection Is Quickly Selling Out
- Click here to read the story from billboard.com.
See the Creative Campaigns for All 8 Best Picture Oscar Nominees
- Click here to read the story from musebycl.io.
Gatorade Creates A Women’s Advisory Board
- Click here to read the story from prnewswire.com.
Are these the most ingenious examples of TV show marketing ever?
- Click here to read the story from thedrum.com
New Jersey Devils ink marketing partnership with fan token platform Socios
- Click here to read the story at theblockcrypto.com
With Coke acquisition in the balance, Bodyarmor attacks with $25m summer campaign
- Click here to read the story at thedrum.com
Uncertainty Over IOC Uniforms for Tokyo Could Continue for 2022 Games
- Click here to read the story at magazine.promomarketing.com

FOR THE WEEK OF APRIL 26, 2021

Notable Campaigns:

Simone Biles partners with Athleta after six years at Nike
- Click here for the article and questions for class discussion
JPMorgan admits it misjudged backing European Super League
- Click here for the article and questions for class discussion
Weezer’s Latest Merch Is … a Weezer-Branded Roomba Vacuum
- Click here for the article and questions for class discussion
Could frictionless create big-time friction for sports venues on fans’ return?
- Click here for the article and questions for class discussion
PGA Tour implementing $40M bonus pool to compensate most popular players
- Click here for the article and questions for class discussion

More News:

Amidst A Pandemic, Marketers Gear Up For This Year’s NFL Draft
- Click here to read the story from forbes.com.
See the Creative Campaigns for All 8 Best Picture Oscar Nominees
- Click here to read the story from musebycl.io.
Verizon Will Allow 5G Users Backstage Views Of The Oscars — But Who Will View The Oscars?
- Click here to read the story from mediapost.com.
Disney Sells Out Oscar Ads, Reaps $2M Per :30
- Click here to read the story from mediapost.com
Why do so many celebrities want to host Jeopardy?
- Click here to read the story at qz.com
Vanessa Bryant, Kobe estate end run with Nike
- Click here to read the story at espn.com
ESPN to debut Marvel-inspired NBA telecast
- Click here to read the story at nba.com

FOR THE WEEK OF APRIL 18, 2021

Notable Campaigns:

The World’s Most Valuable Soccer Teams: Barcelona Edges Real Madrid To Land At No. 1 For First Time
- Click here for the article and questions for class discussion
Matsuyama’s Masters Win May Unlock $600 Million in Endorsements
- Click here for the article and questions for class discussion
‘Seeing the shift’: As theaters open up, studios are starting to promote theatrical movie marketing again
- Click here for the article and questions for class discussion
D-Wade leaps into ownership with stake in Jazz
- Click here for the article and questions for class discussion
Inspired By JAY-Z, Puma Unveils Star-Studded “Only See Great” Brand Campaign
- Click here for the article and questions for class discussion

More News:

Why do the Oscars matter?
- Click here to read the story from washingtonpost.com
The Oscars Are a Week Away, but How Many Will Watch?
- Click here to read the story from nytimes.com.
Producers of COVID-Era Oscars: “It’s Not Going to Be Like Anything That’s Been Done Before”
- Click here to read the story from hollywoodreporter.com
Why Space Jam 2 Is Still Hiding Its Basketball Player Cast
- Click here to read the story at screenrant.com
Portland Thorns FC Partners with One Tree Planted
- Click here to read the story at timbers.com
Bowling for ratings: Fox-PBA partnership a success so far
- Click here to read the story at ap.com

FOR THE WEEK OF APRIL 12, 2021

Notable Campaigns:

Washington Football Team Seeks Fan Feedback for Rebrand
- Click here for the article and questions for class discussion
CarMax ads featuring basketball star Sue Bird go viral, call attention to gender bias in sports
- Click here for the article and questions for class discussion
Economists: Financial impact of sporting events, including MLB’s All Star game, often overstated
- Click here for the article and questions for class discussion
Bryson DeChambeau signs with Rocket Mortgage; he’ll debut special head cover at Masters
- Click here for the article and questions for class discussion
‘Look good, feel good, play good’: Check out the new WNBA jerseys
- Click here for the article and questions for class discussion

More News:

New President Of Nascar’s Daytona International Speedway Is Ready To Earn Fans’ Business
- Click here to read the story from forbes.com
New Wichita ballpark opens with big college crowd
- Click here to read the story from ballparkdigest.com.
A reminder that the Masters food prices are the best deal in all of sports
- Click here to read the story from ftw.usatoday.com
ESPN Unveils New Creative Campaign for the Masters Tournament featuring Grammy-Nominated Duo Chloe x Halle’s Rendition of Iconic ‘Georgia On My Mind’
- Click here to read the story at espnpressroom.com
How baseball card mania is colling with the NFT boom to revive Topps and change the game for dealers
- Click here to read the story at cnbc.com
Two decades after Alex Rodriguez’s historic 10-year, $252 million deal, big paydays flourish for stars
- Click here to read the story at usatoday.com

FOR THE WEEK OF APRIL 5, 2021

Notable Campaigns:

Hailey Van Lith’s NIL Rights Estimated To Be Worth Nearly $1 Million
- Click here for the article and questions for class discussion
Play Ball! MLB, Partners Welcome Fans, New Season With Major Marketing Moves
- Click here for the article and questions for class discussion
Burger King ties NBA 2K21 trick shot challenge to real-world rewards
- Click here for the article and questions for class discussion
New York Yankees Top Sportico’s 2021 MLB Valuations at $6.75 Billion
- Click here for the article and questions for class discussion
Stan Smith Returns for Adidas in Green Spot With Kermit the Frog
- Click here for the article and questions for class discussion

More News:

Islanders Team With Nickelodeon for Co-Branded Theme Game
- Click here to read the story from nhl.com
Women’s March Madness Is Growing in Popularity—and Undervalued
- Click here to read the story from wsj.com
Fortnite is getting a Bruno Mars emote
- Click here to read the story from theverge.com
‘Women cannot fight this fight alone’: Chris Paul and other athletes on equal pay and male allyship
- Click here to read the story at cnbc.com
Time to look for old games: A copy of ‘Super Mario Bros.’ from 1986 sold for $660,000
- Click here to read the story at usatoday.com
Kansas City Chiefs QB Patrick Mahomes: ‘I am trying to build a business empire’
- Click here to read the story at finance.yahoo.com
How Kim Ng, MLB’s First Female GM, Finally Got the Top Job
- Click here to read the story at time.com

FOR THE WEEK OF MARCH 29, 2021

Notable Campaigns:

Crypto Exchange FTX on the Verge of Winning Naming Rights for the Miami Heat’s Arena
- Click here for the article and questions for class discussion
NBA, Mondelez Reach Multiyear Marketing, Licensing Partnership That Includes Select Team Logos On Oreo Cookies
- Click here for the article and questions for class discussion
The Dual Identities of Disney’s ‘Cruella’ Marketing
- Click here for the article and questions for class discussion
The Utah Jazz/Snowbird Collab Is Something Every Franchise Should Copy
- Click here for the article and questions for class discussion
New Balance Humbly Pitches ‘the Best Running Shoes on Earth’
- Click here for the article and questions for class discussion

More News:

NCAA Withheld Use of Powerful ‘March Madness’ Brand From Women’s Basketball
- Click here to read the story from wsj.com
First Half Of March Madness Down 18% From 2019
- Click here to read the story from mediapost.com
NHL embraces future with $2.8 billion ESPN deal
- Click here to see the list at nypost.com
What to Expect from NFL Rights Renewals
- Click here to see the list at variety.com
Skateboarding Legend Tony Hawk’s 3 Tips for How to Position Your Brand for Long-Term Growth
- Click here to see the list at inc.com.
Willie Nelson Lends His Voice to Sports-Themed Vaccination PSA
- Click here to see the list at musebycl.io
“There’s Not Much Theaters Can Do”: Disney’s ‘Black Widow’ Tries Day-and-Date as Studios Experiment
- Click here to see the list at hollywoodreporter.com

FOR THE WEEK OF MARCH 22, 2021

Notable Campaigns:

WNBA Unveils New 25th Season Logo, Uniforms, Basketball in Continued Social Justice Push
- Click here for the article and questions for class discussion
How Much is an NCAA Tournament Win Worth?
- Click here for the article and questions for class discussion
How TikTok Turned Into a Viral Popstar Factory
- Click here for the article and questions for class discussion
Fan Controlled Football Sets Sights On The People’s Championship Finale Following Breakthrough Season
- Click here for the article and questions for class discussion
The 10 most innovative gaming companies of 2021
- Click here for the article and questions for class discussion

More News:

Players Call Out NCAA for Disparities in Men’s and Women’s Weight Rooms
- Click here to read the story from complex.com
NFL Strikes $100B+ Rights Deal, Amazon To Stream ‘Thursday Night Football’
- Click here to read the story from mediapost.com
March Madness 2021: The best mascots of this year’s tournament (Slide Show)
- Click here to see the list at usatoday.com
Great Clips® Introduces First Marketing Campaign for March Madness®
- Click here to see the list at businesswire.com
Will March Madness Be NCAA’s Last Dance Featuring Amateurism As It Knows It
- Click here to see the list at forbes.com
College Athletes Seek to Use March Stage to Pressure N.C.A.A.
- Click here to see the list at nytimes.com
Misty Copeland Is No Longer an Under Armour Ambassador
- Click here to see the list at footwearnews.com
‘The strength of the Nike brand is stronger than ever’: analyst
- Click here to see the list at finance.yahoo.com

FOR THE WEEK OF MARCH 15, 2021

Notable Campaigns:

Avocados From Mexico’s Taco Tip Off Program A Slam Dunk For Basketball Championship
- Click here for the article and questions for class discussion
No Duke? No Problem: CBS, Turner Sports Sell Out March Madness
- Click here for the article and questions for class discussion
The Recording Academy Partners With Top Brands For 63rd GRAMMY Awards
- Click here for the article and questions for class discussion
Wendy’s Big March Madness Play
- Click here for the article and questions for class discussion
Lincoln Plans Grammy Push, Partners With The Weather Channel
- Click here for the article and questions for class discussion

More News:

This Year’s Grammy Gift Bag Is All About Diversity and Inclusion
- Click here to read the story from magazine.promomarketing.com
List of 2021 NCAA Corporate Sponsors
- Click here to see the list at ncaa.com
NCAA to pay entire $613 million revenue distribution to members if NCAA Tournament completed in entirety
- Click here to read the story from cbssports.com
Hammered by Pandemic, N.C.A.A. Revenue Falls by $600 Million
- Click here to read the story from nytimes.com
Nissan challenges fans to “keep up with the thrills” during 2021 NCAA March Madness®
- Click here to read the story from finance.yahoo.com
March Madness Is a Moneymaker. Most Schools Still Operate in Red.
- Click here to read the story from wsj.com
Could adding athletic programs decrease financial woes for some schools?
- Click here to read the story from espn.com
Trevor Lawrence, Topps partner on 50-card exclusive set
- Click here to read the story from jaguarswire.usatoday.com
NCAA Tournament will look different this year. Will fans still watch?
- Click here to read the story from usatoday.com
Dunkin’ and UNC Coach Roy Williams Team Up for a Cause, Creating the Ol’ Roy Donut During March Madness
- Click here to read the story from yesweekly.com

FOR THE WEEK OF MARCH 8, 2021

Notable Campaigns:

NBA, Partners Put All-Star Game Marketing In Play
- Click here for the article and questions for class discussion
Overtime launching new high school basketball league for NBA hopefuls
- Click here for the article and questions for class discussion
Kings of Leon Will Be the First Band to Release an Album as an NFT
- Click here for the article and questions for class discussion
The most and least expensive pro sports experiences
- Click here for the article and questions for class discussion
The Fan Data Goldmine
- Click here for the article and questions for class discussion

More News:

Converse reimagines Kobe and MJ’s iconic title jackets as sneakers
- Click here to read the story from theundefeated.com
All the ways the NBA All-Star game will honor Historically Black Colleges and Universities
- Click here to read the story from 11alive.com
Foot Locker Sets Twitter Game Within the NBA All-Star Game
- Click here to read the story from adweek.com
Lakers hire agency Sportfive to find new jersey sponsor, valued at nearly $200 million
- Click here to read the story from cnbc.com
Clorox Named Official Cleaning Partner Of The NBA And WNBA
- Click here to read the story from nba.com
In soccer and in marketing, Hershey’s Christian Pulisic is scoring big
- Click here to read the story from inquirer.com
Peppa Pig theme park coming to Legoland Florida Resort in 2022
- Click here to read the story from cnbc.com
MLB names LoanDepot as presenting sponsor of both Championship Series
- Click here to read the story from sportspromedia.com

FOR THE WEEK OF MARCH 1, 2021

Notable Campaigns:

Champion Athleticwear announces multiyear partnership with the Muhammad Ali brand
- Click here for the article and questions for class discussion
Olympics content expanded as Discovery and Snapchat renew deal
- Click here for the article and questions for class discussion
Timbers unveil new jersey, announce TikTok as sponsor for Timbers, Thorns
- Click here for the article and questions for class discussion
Paramount+ “Doubling Down” On Soccer, NFL & More Sports
- Click here for the article and questions for class discussion
Dunkin’ enters world of gaming as Twitch Rivals sponsor
- Click here for the article and questions for class discussion

More News:

AT&T Spins Off DirecTV to Set Stage for an NFL Sunday Ticket Shakeup
- Click here to read the story from yahoo.sports.com
After Lake Tahoe, here are 10 places NHL should try to play outdoor games
- Click here to read the story from usatoday.com
Australia is the ‘preferred host’ for 2032 Olympics, IOC announces
- Click here to read the story from cnn.com
WWE Renews With Snickers For WrestleMania
- Click here to read the story from nysportsjournalism.com
The International Olympic Committee Remains Focused on ‘Virtual Sports’ Over Esports
- Click here to read the story from esportsobserver.com

FOR THE WEEK OF FEBRUARY 22, 2021

Notable Campaigns:

TikTok deepens sport offering with multiyear UFC content deal
- Click here for the article and questions for class discussion
Tennis participation has skyrocketed during COVID-19 pandemic. Will it pay off for Americans down the road?
- Click here for the article and questions for class discussion
New Spartanburg Coastal Plain League baseball team gets a food-themed name
- Click here for the article and questions for class discussion
Charlotte FC Becomes the First MLS Franchise to Sell Personal Seat Licenses
- Click here for the article and questions for class discussion
The NHL meets Lake Tahoe: How the league will pull off outdoor games on picturesque golf course
- Click here for the article and questions for class discussion

More News:

When Baseball Returns, This Company Will Help Teams Delight Their Fans Once Again
- Click here to read the story from inc.com
NFL’s monster TV deals with networks, Amazon will surpass $100B
- Click here to read the story from nypost.com
To brand PPE, or not brand PPE—That is the question
- Click here to read the story from teammarketing.com
Baseball cards are booming during the pandemic, with long lines, short supplies and million-dollar sales
- Click here to read the story from madison.com
New Orleans Saints star Alvin Kamara to sponsor car in NASCAR Xfinity race on Daytona road course
- Click here to read the story from usatoday.com
6 game series in minor leagues, a general holiday to help reduce costs
- Click here to read the story from floridanewstimes.com

FOR THE WEEK OF FEBRUARY 15, 2021

Notable Campaigns:

Netflix’s ‘The Crew’ flourishes with NASCAR authenticity
- Click here for the article and questions for class discussion
Nike Partners with the NFL to Grow Girls Flag Football in the U.S.
- Click here for the article and questions for class discussion
4 Million Bobbleheads? What MLB Teams Are Doing With Their Mountains of Unused 2020 Promos
- Click here for the article and questions for class discussion
Buccaneers’ Super Bowl win fills sails of Tampa Bay businesses
- Click here for the article and questions for class discussion
Can Twitch Help Revolutionize Horse Racing?
- Click here for the article and questions for class discussion

More News:

Daytona International Speedway President Chip Wile expects 30,000 fans at Daytona 500
- Click here to read the story from usatoday.com
Social justice at NASCAR’s forefront as new season begins
- Click here to read the story from wdtn.com
Pandemic Paved the Way for Sim Racing, but Will It Last?
- Click here to read the story from nytimes.com
Local Businesses Hopeful as Daytona 500 Approaches
- Click here to read the story from mynews13.com
In His New Role, Ken Griffey Jr. Can Help Solve MLB’s Marketing Troubles
- Click here to read the story from forbes.com
Tokyo 2020 president to resign amid pressure over sexist comments, per Japanese reports
- Click here to read the story from usatoday.com
Mandalay Bay venue gets a new name: Michelob Ultra Arena
- Click here to read the story from mynews13.com
Jeep’s Super Bowl Success Is Thrown Into Reverse With Springsteen Drunk-Driving Charge
- Click here to read the story from wsj.com

FOR THE WEEK OF FEBRUARY 7, 2021 (SUPER BOWL EDITION)

Notable Campaigns:

Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year
- Click here for the article and questions for class discussion
A first look inside the Super Bowl Experience in Tampa
- Click here for the article and questions for class discussion
Hellmann’s Super Bowl debut enlists Amy Schumer to address food waste
- Click here for the article and questions for class discussion
Super Bowl 55 commercial spots ‘virtually sold out’ despite dip in demand due to COVID-19
- Click here for the article and questions for class discussion
O’Neal hosting SHAQ Bowl on Super Bowl Sunday
- Click here for the article and questions for class discussion

More News:

What a $5.5 million Super Bowl ad can buy in digital media
- Click here to read the story from digiday.com
CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand for the New TV Age
- Click here to read the story from variety.com
Super Bowl Marketing Blitz Celebrates 2020’s Demise
- Click here to read the story from bloomberg.com
Bruce Springsteen stars in Jeep’s Super Bowl LV ad promoting unity
- Click here to read the story from foxnews.com
Why This Year’s Super Bowl Will Look Like Madden IRL
- Click here to read the story from wired.com

FOR THE WEEK OF FEBRUARY 1, 2021

Notable Campaigns:

Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year
- Click here for the article and questions for class discussion
A first look inside the Super Bowl Experience in Tampa
- Click here for the article and questions for class discussion
Hellmann’s Super Bowl debut enlists Amy Schumer to address food waste
- Click here for the article and questions for class discussion
Super Bowl 55 commercial spots ‘virtually sold out’ despite dip in demand due to COVID-19
- Click here for the article and questions for class discussion
O’Neal hosting SHAQ Bowl on Super Bowl Sunday
- Click here for the article and questions for class discussion

More News:

How much are Super Bowl tickets 2021? Here are the cheapest & most expensive seats for Tampa
- Click here to read the story from sportingnews.com.
Ranking the Average Ticket Price of Every Super Bowl Since 1966
- Click here to read the story from bleacherreport.com.
How Raymond James Stadium is being prepared for Super Bowl LV
- Click here to read the story from wtsp.com.
DoorDash rides with Daveed Diggs, ‘Sesame Street’ for first Super Bowl ad
- Click here to read the story from marketingdive.com.
The unlikely star of NFL’s pregame Super Bowl commercial: A walking, talking Vince Lombardi
- Click here to read the story from usatoday.com.
Volvo Steals the Playbook on Super Bowl Marketing
- Click here to read the story from bloomberg.com.
Bubba Wallace, Snoop Dogg Headline Virtual Pro Bowl, Replacing Canceled All-Star Game
- Click here to read the story from popculture.com.
Rockstar Energy to air its first-ever Super Bowl ad to introduce new branding under PepsiCo
- Click here to read the story from cnbc.com.

FOR THE WEEK OF JANUARY 25, 2021

Notable Campaigns:

NHL’s New Helmet Ads Have Support of Younger, More Affluent Fans
- Click here for the article and questions for class discussion
TV ads for insurance companies that feature NFL quarterbacks greatly outperform other ads
- Click here for the article and questions for class discussion
Bucks give fans a preview of warmups and entertainment without getting them in the arena with Courtside Live
- Click here for the article and questions for class discussion
‘The sky’s the limit on where this can go’ — The worlds of Fortnite and football collide
- Click here for the article and questions for class discussion
The Megacast, Sponge Bob and Streaming, The NFL Brought Us A Glimpse At The Future All On One Sunday…
- Click here for the article and questions for class discussion

More News:

The WNBA And The Dream Gave Sports A Blueprint For Meaningful Activism
- Click here to read the story from uproxx.com.
Montreal’s Major League Soccer Rebrand Aims To ‘Build A Movement’
- Click here to read the story from forbes.com.
Sarah Thomas Will Become 1st Woman in NFL History to Officiate a Super Bowl
- Click here to read the story from bleacherreport.com.
Notre Dame football on probation for two recruiting violations
- Click here to read the story from usatoday.com.
DraftKings now lets you bet on drone races
- Click here to read the story from cnbc.com.
Urban Meyer hire gives Jaguars a boost in ticket sales
- Click here to read the story from profootballtalk.nbc.com.
Sad ends to MiLB teams dumped by MLB
- Click here to read the story from ballparkdigest.com.

FOR THE WEEK OF JANUARY 18, 2021

Notable Campaigns:

Dwayne ‘The Rock’ Johnson is launching an energy drink
- Click here for the article and questions for class discussion
With James Harden trade, Brooklyn Nets get another brand booster
- Click here for the article and questions for class discussion
What To Expect At Arenas As Fans Return To Sports And Concerts In 2021
- Click here for the article and questions for class discussion
Netflix will release a new movie every week in 2021
- Click here for the article and questions for class discussion
Ohio State, Alabama Least Watched National Championship Game of All Time
- Click here for the article and questions for class discussion

More News:

This 1952 Mickey Mantle baseball card just sold for $5.2 million, an all-time record for trading cards
- Click here to read the story from sports.yahoo.com.
Tua top-selling NFL rookie jersey
- Click here to read the story from espn.com.
Disneyland annual pass program to end amid California theme park’s 10-month COVID-19 closure
- Click here to read the story from usatoday.com.
Nickelodeon and NFL Launch Special ‘SpongeBob SquarePants’ Junk Food Clothing Collection
- Click here to read the story from complex.com.
Ranking college football’s richest, poorest programs
- Click here to read the story from 247sports.com.
Ravens Pop-Up Shop Open For Fans Look To Gear Up Before Playoff Game
- Click here to read the story from baltimore.cbslocal.com.
Baker Mayfield’s 2020 success, charm make him a marketing superstar
- Click here to read the story from tulsaworld.com.
Ralph Lauren ‘discontinues’ sponsorship of Justin Thomas after slur caught on mic
- Click here to read the story from golfdigest.com.

FOR THE WEEK OF JANUARY 11, 2021

Notable Campaigns:

How on Earth Are They Going to Pull Off the Olympics?
- Click here for the article and questions for class discussion
NFL increasing inventory for ad sales during playoff games
- Click here for the article and questions for class discussion
Shanghai starts construction on $898 million e-sports arena, as it pushes to be world gaming capital
- Click here for the article and questions for class discussion
The World’s Most Valuable Sports Empires 2021
- Click here for the article and questions for class discussion
NBA wants $2.5 billion fee for possible expansion teams; expects offers in Vegas and Seattle, per report
- Click here for the article and questions for class discussion

More News:

Meet Some of the Best Sports Charities in The Game Right Now
- Click here to read the story from si.com.
NBA Foundation Awards Seven Grants to Nonprofits Supporting Black Communities, Including Dallas’ Marcus Graham Project
- Click here to read the story from dallasinnovates.com.
Buckeye retailers hoping football championship will save their season
- Click here to read the story from dispatch.com.
‘Super Bowl of Bass Fishing’ Rescheduled
- Click here to read the story from fwtx.com.
Nicki Minaj agrees to pay Tracy Chapman $450,000 in copyright settlement
- Click here to read the story from usatoday.com.
Nike unveils LeBron-Mbappe shoe collaboration
- Click here to read the story from thescore.com.
Can Golf’s Upswing Continue In 2021 Once The Pandemic Tailwind Subsides?
- Click here to read the story from forbes.com.
Ford is skipping Super Bowl ads this year, but still wanted to make a commercial worthy of the big game
- Click here to read the story from cnbc.com.
Lakers and Lin most popular with Chinese fans as Rockets rise again
- Click here to read the story from scmp.com.
As NBA mulls league expansion, Mahomes and local leaders have high hopes for Kansas City
- Click here to read the story from fox4c.com.

FOR THE WEEK OF JANUARY 4, 2021

Notable Campaigns:

Milwaukee Bucks credit ‘Giannis effect’ for uptick in business, now rethinking jersey patch plans
- Click here for the article and questions for class discussion
Gatorade Bets On Rising MLB Star Fernando Tatis Jr. With Rare National Endorsement Deal
- Click here for the article and questions for class discussion
Super Bowl Advertisers Gravitate to Humor in a Hard Time
- Click here for the article and questions for class discussion
Sony Outspent Microsoft By Double For PS5 Launch TV Ads
- Click here for the article and questions for class discussion
Coastal Carolina University uses software to analyze marketing impact of football season success
- Click here for the article and questions for class discussion

More News:

Red Sox hiring Bianca Smith as minor league coach, making her first Black woman to coach in pro baseball history
- Click here to read the story from bostonglobe.com.
Discovering What’s Next in Sports Business
- Click here to read the story from linkedin.com.
Becky Hammon Becomes First Woman to Serve as Head Coach in N.B.A. Game
- Click here to read the story from nytimes.com.
NCAA files trademark for ‘Mask Madness’ to promote mask wearing around 2021 tournament
- Click here to read the story from sportico.com.
NFL Retains Its TV Crown as Sports Prevail Over Politics, Entertainment
- Click here to read the story from sportico.com.
Jamie Foxx Reflects on Being the First Black Lead in Disney-Pixar’s ‘Soul’
- Click here to read the story from thesource.com.
NHL planning two outdoor games at Lake Tahoe for 2021 season
- Click here to read the story from sportsnet.ca.
Bah humbug: Kamara fined for Christmas cleats
- Click here to read the story from espn.com.
NBA ratings for opening week up significantly from 2019
- Click here to read the story from nba.com.
‘A little hard to watch’: Would banning shifts make MLB more entertaining?
- Click here to read the story from usatoday.com.
Eleven international players to compete for spot in 2021 NFL International Player Pathway Program
- Click here to read the story from nfl.com.

FOR THE WEEK OF DECEMBER 14, 2020

Notable Campaigns:

Cheez-It recreates college football experience with animatronic cheese wheels
- Click here for the article and questions for class discussion
FOX Loses Millions with No Ohio State-Michigan Game
- Click here for the article and questions for class discussion
Disney+ has a $1 price increase to $7.99 coming in March
- Click here for the article and questions for class discussion
Teens Tune Out of Pro Sports
- Click here for the article and questions for class discussion
Men’s Tennis Tour Launches Major Global Marketing Campaign
- Click here for the article and questions for class discussion

More News:

Report: Cleveland baseball dropping “Indians” from team name
- Click here to read the story from news-herald.com.
Nascar Team Launches New Revenue Generator, And It Could Be A Game Changer
- Click here to read the story from forbes.com.
Is Johnny Depp’s career kaput? Maybe, but don’t underestimate the devotion of his fans
- Click here to read the story from usatoday.com.
Remember Pro Beach Hockey? Ramps, two-point goals and sandy inline skates
- Click here to read the story from espn.com.
Minor league hockey teams sidelined, grapple with uncertain 2020-21 season
- Click here to read the story from mibiz.com.
Wayne Gretzky rookie card 1st in hockey to break $1M US milestone
- Click here to read the story from cbc.com.
COVID Fatigue And The Return To Sports Venues
- Click here to read the story from mediapost.com.
Bowl season is going to be an even more ESPN-centric affair this year
- Click here to read the story from awfulannouncing.com.
Adidas’ shoes inspired by Chiefs’ Patrick Mahomes are now available
- Click here to read the story from kansascity.com.
Score Big This College Bowl Season with Free Bowls from Noodles & Company
- Click here to read the story from prnewswire.com.
MLB just killed 18 minor-league teams that got $249m in public stadium funding
- Click here to read the story from fieldofschemes.com.

FOR THE WEEK OF DECEMBER 7, 2020

Notable Campaigns:

How one kick sent Sarah Fuller’s social media value soaring as athletes wait for name, image, likeness rights
- Click here for the article and questions for class discussion
Under Armour launches brand with NBA star Steph Curry to rival Nike’s Jordan
- Click here for the article and questions for class discussion
Warner Bros. Will Release Its Films on HBO Max and in Theaters Simultaneously. The Decision May Change Moviegoing Forever
- Click here for the article and questions for class discussion
Gatorade gets cross-over appeal with Trail Blazers star and hip-hop artist Damian Lillard
- Click here for the article and questions for class discussion
Otters Unveil 25th Anniversary Logo & Jersey, Set to Open New Team Store
- Click here for the article and questions for class discussion

More News:

The College Athletes Who Are Allowed to Make Big Bucks: Cheerleaders
- Click here to read the story from nytimes.com.
Seattle NHL expansion team ‘going to be ready’ despite pandemic
- Click here to read the story from nhl.com.
Cleveland Cavaliers Unveil 2020-21 City Edition Uniform as an Ode to Cleveland’s Rock and Roll Roots
- Click here to read the story from nba.com.
#InCaseYouMissedIt: PBR bull riders take to the sea to give back
- Click here to read the story from pbr.com.
The vote is in: Columbus baseball team reveals new name, logo
- Click here to read the story from wtvm.com.
Soccer Has a Financial Crisis. Its Leaders Aren’t Feeling It.
- Click here to read the story from nytimes.com.

FOR THE WEEK OF NOVEMBER 30, 2020

Notable Campaigns:

Under Armour exits yet another school sponsorship deal as part of big shrink
- Click here for the article and questions for class discussion
LA Clippers announce Honey as new jersey sponsor
- Click here for the article and questions for class discussion
IOC President ‘Very Confident’ Tokyo Olympics Will Allow Spectators, Will Not Be Further Delayed For Covid-19
- Click here for the article and questions for class discussion
‘The Mandalorian’ Reaps Bounty From Marketing Partners Prime For Home
- Click here for the article and questions for class discussion
Topgolf Live Coming To Iconic Stadiums Nationwide
- Click here for the article and questions for class discussion

More News:

A European Super League Would Worsen Inequality In Soccer, But Generate Unprecedented Revenues, Economist Says
- Click here to read the story from forbes.com.
The Colts’ Rookie Kicker Is Already a Branded Merchandise Wizard
- Click here to read the story from magazine.promomarketing.com.
College Athlete Endorsement Pay Gets Mild Public Support
- Click here to read the story from sportico.com.
Indianapolis to host 2024 All-Star game after NBA calls off this season’s due to COVID-19
- Click here to read the story from sports.yahoo.com.
Dwyane Wade, Travis Kelce, Dak Prescott Are Among Athlete Investors Scoring With $800 Million Cholula Sale
- Click here to read the story from forbes.com.
Pepsi Still Planning a 2021 Super Bowl Sponsorship
- Click here to read the story from foodprocessing.com.
A Ravens forfeit would open a financial can of worms
- Click here to read the story from profootballtalk.nbc.com.
ESPN “One App, One Tap” Marketing Campaign Kicks Off During Statistical Upswing, Disney Streaming Push
- Click here to read the story from deadline.com.
Amazon adds goalpost minicams to Autumn Nations Cup rugby coverage
- Click here to read the story from svgeurope.org.

FOR THE WEEK OF NOVEMBER 23, 2020

Notable Campaigns:

Why Seahawks’ stadium CenturyLink Field was suddenly renamed Lumen Field
- Click here for the article and questions for class discussion
LaMelo Ball’s Puma contract: How much is the shoe deal worth & why did he snub Big Baller Brand?
- Click here for the article and questions for class discussion
Houston MLS Rebrands Amid Growth Spurt
- Click here for the article and questions for class discussion
College Football Playoff to Lose Millions
- Click here for the article and questions for class discussion
‘Wonder Woman 1984’ To Debut Christmas Day On HBO Max, Theaters In Major Hollywood Shift
- Click here for the article and questions for class discussion

More News:

DeAndre Hopkins’ Viral Play Comes with a Marketing Catch
- Click here to read the story from sports.yahoo.com.
Memphis Zoo names new-born animal ‘Ja Raffe’ after Grizzlies star Ja Morant
- Click here to read the story from usatoday.com.
NHL Rookies Rely on Social Media Prowess to Drive Marketing Opportunities
- Click here to read the story from sports.yahoo.com.
OKC Thunder’s Darius Bazley Opens Up About New Balance Internship And Path To NBA In New Documentary
- Click here to read the story from forbes.com.
NCAA plans to move entire 68-team basketball tournament to one city in 2021; discussing with Indianapolis
- Click here to read the story from cbssports.com.
Reebok reveals Cardi B footwear in Spotify soundboard experience
- Click here to read the story from mobilemarketer.com.
How some college basketball programs are meeting future of player rights head-on
- Click here to read the story from espn.com.
USOPC to trial first-ever Team USA athlete marketing platform
- Click here to read the story from sportspromedia.com.

FOR THE WEEK OF NOVEMBER 16, 2020

Notable Campaigns:

Release The Kraken: Seattle’s Newest Team Gives Back In A Big Way
- Click here for the article and questions for class discussion
Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum
- Click here for the article and questions for class discussion
Orlando Magic Announce New Marketing Brand Campaign, Magic Together
- Click here for the article and questions for class discussion
What happens to Masters merchandise when there are no fans?
- Click here for the article and questions for class discussion
Ducks Have Matured From ‘Mighty’ Marketing to NHL Success Story
- Click here for the article and questions for class discussion

More News:

Kim Ng hired by Marlins as general manager, becoming first woman to hold that post in baseball
- Click here to read the story from npr.org.
Travis Scott’s McDonald’s Action Figure Sells For $55,000
- Click here to read the story from bet.com.
When Ryan Reynolds Buys a Soccer Team, Dollars Await
- Click here to read the story from bloomberg.com.
Notre Dame’s Win Over Clemson Gives NBC Highest Ratings in 27 Years
- Click here to read the story from sportico.com.
Topgolf Live Stadium Tour comes to Providence Park in Fall of 2021
- Click here to read the story from timbers.com.
World Table Tennis brings on Coca-Cola as first sponsor
- Click here to read the story from sportspromedia.com.
DeChambeau to sport DraftKings logo at Augusta
- Click here to read the story from espn.com.
76ers Reveal Black City Edition Jerseys, Court Design
- Click here to read the story from si.com.

FOR THE WEEK OF NOVEMBER 9, 2020

Notable Campaigns:

TV ratings for North America’s top women’s soccer league are up a whopping 493%. Here’s how they succeeded as other sports are losing viewers.
- Click here for the article and questions for class discussion
Select Seattle Seahawks and Microsoft partner to put fans in a virtual ‘Pregame Huddle’
- Click here for the article and questions for class discussion
Report: NBA relaxes sponsorship restrictions to help teams limit losses
- Click here for the article and questions for class discussion
ESPN Among NFL Partners to Scale Back Super Bowl Plans in Tampa
- Click here for the article and questions for class discussion
Seahawks’ Russell Wilson files trademark for ‘Let Russ Cook’ slogan
- Click here for the article and questions for class discussion

More News:

NBA season to start Dec. 22 with 72-game schedule as NBPA tentatively approves ownership proposal
- Click here to read the story from cbssports.com.
Man Creates Adidas Originals Shoebox ‘Man Cave’ In Garden
- Click here to read the story at ladbible.com.
How UNLV, Raiders are working for greater diversity in coaching ranks
- Click here to read the story at washingtonpost.com.
Sports leagues are betting on augmented reality, as virtual courtside seats can’t match the real thing
- Click here to read the story at cnbc.com.
Under Armour Will Exit More Than 2,000 Wholesale Partnerships
- Click here to read the story at magazine.promomarketing.com.
ESPN to cut 500 jobs as COVID-19 erodes revenues
- Click here to read the story from latimes.com.
Nike, Deshaun Watson donate uniforms commemorating George Floyd to Yates football team
- Click here to read the story from houstonchronicle.com.
Johnny Depp Forced to Exit ‘Fantastic Beasts’ Franchise
- Click here to read the story from variety.com.
What’s Behind the Gender Pay Gap in Sports?
- Click here to read the story from wsj.com (requires Wall Street Journal subscription).

FOR THE WEEK OF NOVEMBER 2, 2020

Notable Campaigns:

‘South Park’ to Once Again Pack Denver Broncos Stadium With Character Cutouts
- Click here for the article and questions for class discussion
Mets sale to billionaire Steve Cohen approved by MLB owners
- Click here for the article and questions for class discussion
With Star Wars series ‘The Mandalorian,’ Disney spawned a Baby Yoda marketing force
- Click here for the article and questions for class discussion
The NBA made it through its pandemic season, now it looks to 5G and VR in a post-Covid world
- Click here for the article and questions for class discussion
Dallas Stars unveil new black and neon green alternate jersey
- Click here for the article and questions for class discussion

More News:

Seven of the most haunted venues in sports
- Click here to read the story from espn.com
Verizon Will Launch 5G NFL Experience — For Very Select Crowd
- Click here to read the story from mediapost.com
Carvana sponsoring Jimmie Johnson’s move from NASCAR to IndyCar
- Click here to read the story from foxbusiness.com
This is the most hated team in the NFL, according to a recent Twitter study
- Click here to read the story from cbsports.com
‘I felt the emotion of an event’: Virtual New York City Marathon has been far from normal
- Click here to read the store from usatoday.com
Will Live Events Return? There May Be No “Back to Normal”
- Click here to read the story from billboard.com
‘Their work will continue’: NBA players prioritizing social justice initiatives over symbolic protests next season
- Click here to read the story from usatoday.com
A Breed Apart: Breeders’ Cup Launches Extensive Digital Advertising Campaign
- Click here to read the story from paulickreport.com

FOR THE WEEK OF OCTOBER 19TH, 2020

Notable Campaigns:

Topgolf Partnering With Ludacris And Roddy White To Bring Angry Birds Game To Life
- Click here for the article and questions for class discussion
What Turner Sports, DraftKings and FanDuel could get out of their new sports betting partnership
- Click here for the article and questions for class discussion
Why The Gap Is Betting Its Future on the Kanye Effect
- Click here for the article and questions for class discussion
Orlando City SC Close To Being Sold For About $400 Million
- Click here for the article and questions for class discussion
Why Avatar Sequels Will Be Bigger For Disney Than Star Wars Movies
- Click here for the article and questions for class discussion

More News:

Glossier and WNBA Players Team Up In First Beauty Partnership
- Click here to read the story from herosports.com
Oregon launches program to educate student-athletes on branding
- Click here to read the story from 247sports.com
Report projects the Milwaukee Brewers lost out on $178.3 million in 2020 with no game-day revenue
- Click here to read the story from brewcrewball.com
NFL Moves Super Bowl 58, Cancels Pro Bowl 2021
- Click here to read the story from nysportsjournalism.com
No more ‘fake crowd noise’ as fans return to the MLB for first time since March
- Click here to read the story from cnn.com

FOR THE WEEK OF OCTOBER 12TH, 2020

Notable Campaigns:

Cause, Social Responsibility And Brand Play…
- Click here for the article and questions for class discussion
Islanders and Northwell Health Sign 10-Year Founding Sponsor Agreement
- Click here for the article and questions for class discussion
The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership
- Click here for the article and questions for class discussion
Broadway Extends Shutdown Through May 2021
- Click here for the article and questions for class discussion
Falling TV ratings across most sports? Here are four reasons to explain drop during pandemic
- Click here for the article and questions for class discussion

More News:

Angel City FC: National Women’s Soccer League’s L.A. Team Makes Name Official, Adds More High-Profile Owners
- Click here to read the story from si.com
Nike’s online business is booming — ‘digital is here to stay,’ CEO says
- Click here to read the story from cnbc.com
LSU’s Famous Tailgating Looks a Lot Different in 2020
- Click here to read the story from si.com
French prosecutors are investigating Tokyo Olympics bid for possible bribery
- Click here to read the story from nbcnews.com
BMW And Hawks Announce Multifaceted Community And Marketing Partnership
- Click here to read the story from nba.com
On TikTok, men aren’t the only skating superstars
- Click here to read the story from theverge.com
With $3 billion on the line, expect NFL games to continue despite Covid-19 outbreak
- Click here to read the story from cnbc.com

FOR THE WEEK OF OCTOBER 5TH, 2020

Notable Campaigns:

‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
- Click here for the article and questions for class discussion
Rock tweet says XFL plans to return in 2022
- Click here for the article and questions for class discussion
NHL Commissioner Gary Bettman: Why We Came Back (No, Not the Money)
- Click here for the article and questions for class discussion
Reebok Has a Plant-Based Performance Running Sneaker Coming Soon — With Some Veggies on the Side
- Click here for the article and questions for class discussion
New Manchester arena moniker unveiled: Co-op Live
- Click here for the article and questions for class discussion

More News:

Cadillac Enlists Regina King As Brand Ambassador
- Click here to read the story from mediapost.com
LeBron James, Lakers lead NBA’s jersey and merchandise list during restart
- Click here to read the story from nba.com
A viral, skateboarding TikTok star triples sales of Fleetwood Mac’s ‘Dreams’
- Click here to read the story from latimes.com
Bill Murray gets legal threat from Doobie Brothers’ attorney over golf shirt ads
- Click here to read the store from foxbusiness.com
The World’s Highest-Paid Soccer Players 2020: Messi Wins, Mbappe Rises
- Click here to read the story from forbes.com
TV Ratings: NBA Finals Opens With Record Low Audience
- Click here to read the story from hollywoodreporter.com

For the Week of September 28th, 2020

Notable Campaigns:

Corporate partners unveiled for Madden NFL 21 Championship Series
- Click here for the article and questions for class discussion
Under Armour’s Focus On Women Is Paying Dividends In Innovation And Sales
- Click here for the article and questions for class discussion
Boxing: “Fading, Niche Sport” Or Are Declining Ratings The Product of Pandemic Driven Limitations?
- Click here for the article and questions for class discussion
No fans? An athletes bubble? How the 2021 Olympic Games might look
- Click here for the article and questions for class discussion
Hyundai Partners With WWE, United Nations
- Click here for the article and questions for class discussion

More News:

From MJ’s Jumpman to DJ’s Danny Dimes: Inside sports’ weirdest, most lucrative underworld
- Click here to read the story from espn.com
Coco Gauff Vows to ‘Lead the Next Generation’ in Bold New Balance Ad
- Click here to read the story from musebycl.io
Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’
- Click here to read the story from nytimes.com
Miami Fans Can Watch Games From Parking Lot Cabanas
- Click here to read the story from miamiherald.com
How Topps Leapt Into the Future by Reimagining Baseball’s Past
- Click here to read the story from entrepreneur.com

For the Week of September 21st, 2020

Notable Campaigns:

The economics of the Tour de France
- Click here for the article and questions for class discussion
McDonald’s Travis Scott promotion is so popular, it’s causing Quarter Pounder shortages
- Click here for the article and questions for class discussion
Puma Signs Israel Adesanya to Historic Sponsorship Deal
- Click here for the article and questions for class discussion
Subway, Deion Sanders Challenge NFL Players to Support NFL PLAY 60
- Click here for the article and questions for class discussion
Kia Plans K5 Sedan Stunt For Emmys
- Click here for the article and questions for class discussion

More News:

Ranking NFL stadiums 1-28: From Lambeau Leap to D.C. disaster
- Click here to read the story from espn.com
NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
- Click here to read the story from mediapost.com
Apple says Epic Games dispute is a ‘marketing campaign’ to boost ‘Fortnite’
- Click here to read the story from appleinsider.com
Pepsi Delivering Home Field Advantage to NFL Fans across the South
- Click here to read the story from prnewswire.com
CBS All Access to Rebrand as Paramount Plus Early Next Year
- Click here to read the story from variety.com

For the Week of September 14th, 2020

Notable Campaigns:

College football chaos means sports marketers will need to call their own audibles
- Click here for the article and questions for class discussion
Warner Bros. is now selling bottled Butterbeer. But Harry Potter fans in the US may be out of luck
- Click here for the article and questions for class discussion
Patching it Together: The Business of Jersey Advertising
- Click here for the article and questions for class discussion
Christopher Nolan’s ‘Tenet’ earns modest $20.2M in biggest moviegoing weekend of the pandemic
- Click here for the article and questions for class discussion
Marketers spend $100M on ads as live sports return to TV
- Click here for the article and questions for class discussion

More News:

Canelo Wants To Fight Outside of U.S., Grow His Market, Says Golden Boy Prez
- Click here to read the story from boxingscene.com
Travis Scott Gets His Own McDonald’s Meal
- Click here to read the story from qsrmagazine.com
Detroit Pistons, Flagstar Bank will let fans earn interest on season ticket packages
- Click here to read the story from cnbc.com
Fortnite Adds a Black Panther Monument in Latest Marvel Crossover
- Click here to read the story from ign.com
Rapid testing coming to Pac-12, which has led to new optimism for earlier football start
- Click here to read the story from sltrib.com

For the Week of September 7th, 2020

Notable Campaigns:

Super Bowl LIV delivers US$572m economic boost for South Florida
- Click here for the article and questions for class discussion
Athletes, artists and celebrities create unique logos for the 2028 L.A. Olympics
- Click here for the article and questions for class discussion
Walmart unveils 2020 hot toys list for holidays. Star Wars, Frozen 2, L.O.L. Surprise, Paw Patrol among top gifts.
- Click here for the article and questions for class discussion
Buffalo Wild Wings offer NFL fans ‘season tickets’ to recreate stadium experience
- Click here for the article and questions for class discussion

More News:

NBC Sells Out Opening NFL Ad Inventory
- Click here to read the story from sportico.com
England men’s and women’s teams given equal pay since January
- Click here to read the story from sportspromedia.com
Businesses in NFL cities bracing for possibility of no fans
- Click here to read the story from abcnews.com
Baker Mayfield Suits Up Again for Progressive’s Latest NFL Campaign
- Click here to read the story from musebycl.io
LAFC fans will still be cheering and chanting even if El Trafico feels empty
- Click here to read the story from latimes.com

For the Week of August 31st, 2020

Notable Campaigns:

NHL Sponsors Activate Around Stanley Cup Playoffs
- Click here for the article and questions for class discussion
Marketers spend $100M on ads as live sports return to TV
- Click here for the article and questions for class discussion
The Rolling Stones Roll Into Rock And Retail
- Click here for the article and questions for class discussion
EA has seen the future of esports, and it’s shorter, celeb-filled, and for more than just dudes
- Click here for the article and questions for class discussion
Nike, Under Armour and Adidas are among the biggest losers of canceled college football
- Click here for the article and questions for class discussion

More News:

NHL creating four committees to examine and take action on diversity issues facing the league and sport
- Click here to read the story from espn.com
When sports come back, what will athletes’ protests look like?
- Click here to read the story from bostonglobe.com
Disney: Sports TV Ad Deal-Making Has Begun, ‘Multi-Year’ Deals Being Completed
- Click here to read the story from mediapost.com
Pandemic willing, NBA Finals, World Series, football and Masters may create ‘golden month’ for sports
- Click here to read the story from usatoday.com

Pages: 12

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.