Marketing Currents - Business and Marketing Current Events

Spirit Halloween and MTN DEW® Summon Four New Costume Flavors for Halloween, Including Halloween Mystery Flavor Icon, the VOO-DEW Grim

Spirit Halloween, North America’s largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style.

Click here to read the story at prnewswire.com.

Discussion Questions:

  1. What is brand collaboration?
  2. Why do you think brands partner with one another?
  3. What is an industry trend?
  4. Why do you think brand collaborations have become such a popular marketing trend?
  5. How do both brands benefit from the partnership discussed in this news story?
  6. Why is it important for both brands to benefit when they collaborate?
  7. What is seasonal marketing?
  8. How might this story represent an example of seasonal marketing?
  9. What is promotion?
  10. What is the goal of a “limited edition” promotion like this one?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.