See the new XFL logos: League unveils team names, brands for its eight franchises

The XFL is back in 2023, its third iteration after trying to launch a spring football league two other times. 

Click here to read the story at espn.com.

Discussion Questions:

1. What is branding?
2. Why is branding important in sports and entertainment?
3. Why do you think branding might be particularly important to a new team or league?
4. Based on what you learned (and saw) in this news story, how would you describe the XFL’s branding?
5. Which logo did you like the best?
6. Overall, what are your impressions of the XFL’s branding?
7. What is merchandising?
8. Why is merchandising important in sports and entertainment?
9. Do you think the XFL’s branding will result in a successful merchandising program for the league? Why or why not?
10. What is publicity?
11. How might the release of the league’s branding help the XFL to generate publicity?
12. Why might that be important?