SCC FFL Sports Marketing Challenge: 2024 CHAMPS!
SCC FFL 2024: Sports Marketing Challenge #6 Recap & Final Scores
With the final scores tallied, we are thrilled to announce the winner of SCC’s tenth annual Fantasy Football Sports Marketing Challenge! But before we reveal this year’s champion, we want to recognize the outstanding effort from all participating schools. Your creativity, strategy, and passion were evident throughout the competition, and we hope everyone enjoyed the experience.
Without further delay, we would like to recognize Jessica Brown’s class at Flower Mound High School in Texas as the champions of this year’s Fantasy Football Sports Marketing Challenge! Congratulations to the St. Louis Spartans front office for delivering Flower Mound’s first-ever win in this competition. Their hard-fought victory put them well ahead of the runners-up, Matt Kabza’s back-to-back defending champions from Grant High School, who represented the Toronto Monarchs front office. The Spartans will now add an SCC FFL championship trophy to their collection, which also includes a championship from our Spring Case Study Tournament.
Rounding out the top five, we have:
- 2nd Place: Grant High School (Oregon), representing the Toronto Monarchs front office, led by Matt Kabza.
- 3rd Place: Blacksburg High School (Virginia), representing the Guadalajara Goats front office, coached by Jessica Catley.
- 4th Place: Helena High School (Montana), representing the Utah Yetis front office, led by Jessica Freeman.
- 5th Place: Wichita East High School (Kansas), representing the Wichita River Riders, coached by Brandon Reith. Congratulations to Brandon’s students for achieving Wichita East’s highest finish in ten years of participating in this competition — a tremendous accomplishment!
To celebrate their championship, Flower Mound students will receive a championship trophy to display at school proudly. In addition, the St. Louis Spartans front office at Flower Mound and the Toronto Monarchs front office at Grant High School will be rewarded with a classroom pizza party for their first and second-place finishes, respectively.
Challenge #6 Recap:
The sixth and final challenge tasked students with developing a comprehensive strategy for digital marketing, social media, and technology for their franchise. The level of creativity and innovation on display was truly impressive. Students introduced many forward-thinking ideas, including metaverse activations, AI integration, omnichannel social campaigns, and more.
Three submissions rose above the rest: Toronto Monarchs (Grant HS), St. Louis Spartans (Flower Mound), and Guadalajara Goats (Blacksburg HS). Their innovative use of AR, VR, loyalty systems, and gamification set a new standard for excellence, distinguishing them from the competition. Each team delivered standout gamification features and integration of AR fan tools, creating unique, interactive, and engaging fan experiences.
#1 – Blacksburg High School, Virginia (Guadalajara Goats)
The Guadalajara Goats delivered an exceptional submission packed with standout creative elements. Their Gliding Goat mobile game, interactive widgets, and gamification features like fan predictions and voting brought a fresh, engaging approach. The use of AR, live game notifications, and innovative partnership ideas — including a co-branded free taco promotion — added even more depth to their strategy.
Another element that set this entry apart was their incredibly detailed live website, loaded with dynamic content and fan-focused features. Their mock-ups of a feature-rich, content-driven website demonstrated high levels of creativity and strong strategic thinking. The Goats successfully integrated every aspect of the challenge into a cohesive, fan-first marketing strategy. Very well done, Blacksburg High School. Way to finish strong!
#2 – Flower Mound High School, Texas (St. Louis Spartans)
The Spartans excelled with highly creative elements like the AR Spartan Shields and exclusive content through “Behind the Shield.” Their gamification concepts were well-thought-out, and their digital strategy was clear and actionable. The depth of the ideas and the incorporation of cutting-edge AR/VR technology make this one of the top entries. The live link to a custom website also strengthened their presentation score. This was another well-executed challenge from Flower Mound students in this competition, whose consistency helped propel them to a championship this year. Fantastic work, Spartans front office!
#3 – Grant High School, Oregon (Toronto Monarchs)
The Monarchs front office demonstrated next-level use of AR overlays, player POV cameras, Metaverse events, and AI-driven chatbots. Their “Royalty Rewards Program” is a creative, gamified approach to building fan loyalty. Branded partnerships with Shopify, Tim Hortons, and Meta reinforce this as a forward-thinking entry. The Monarchs front office went above and beyond, submitting digital content samples from the app, interactive mobile features, and much more. Really impressive stuff from Grant High School students!
SCC FFL 2024 FINAL STANDINGS
