SCC FFL 2024: Sports Marketing Challenge #4 Recap & Scores
SCC FFL 2024: Sports Marketing Challenge #4 Recap & Scores
Here’s a summary of the top-performing schools and an overview of how teams fared in the fourth sports marketing challenge. We’ll be recapping the top three entries below.
In the fourth challenge, students were tasked with designing a stadium for their new franchise, emphasizing an enhanced fan experience. Notably, while only two schools utilized AI in their designs last year, nearly every team incorporated AI-generated stadium renderings this time, reflecting the growing trend of using technology in sports marketing. It was fun to see how students leveraged AI to really help their creativity shine through.
With only two challenges left, some clear front-runners are emerging. Flower Mound has extended its lead, but it will be exciting to see if anyone at the top of the standings can close the gap in the upcoming challenge.
#1 – Capital High School, Montana (Utah Yetis)
Congratulations to the students at Capital High School in Montana for achieving the top ranking in the fourth sports marketing challenge! The Utah Yetis front office submission was distinguished by a well-rounded approach to the fan experience, blending innovative amenities with thoughtfully crafted traditions. Highlights included premium seating options with heated seats, interactive mini-screens for replays and stats, and on-brand food and beverage offerings inspired by local favorites, showing a commitment to creating a stadium experience that truly resonates with the community. Their research into local culture and tastes brought authenticity to the stadium, making it feel unique and deeply connected to the local fan base, which is essential to cultivating a positive fan experience.
The Yetis’ customer service approach was also impressive, offering both game day staff for a personal touch and self-help service options through interactive touch-screen kiosks throughout the stadium. These kiosks provided maps, item prices, and answers to frequently asked questions, ensuring fans had convenient access to information. The team also integrated their fan code of conduct into this service model, reinforcing their mission to provide a fun, safe, and family-friendly environment. The “Yetis Yell” tradition further energized the stadium, fostering a sense of unity and excitement that embodied the team’s commitment to a memorable, inclusive experience for all. Great job, Yetis!
#2 – Blacksburg High School, Virginia (Guadalajara Goats)
Props to students at Blacksburg High School, representing the Guadalajara Goats, for their impressive second-place ranking in Challenge #4. The Guadalajara Goats front office delivered the most comprehensive and well-rounded submission, covering all requirements in detail and integrating each element to develop an exceptional fan experience. Their ability to build upon previous challenges, especially with a strong emphasis on things like community connections, showcased consistency and growth throughout the competition, making their response to challenge number four truly stand out.
The customer service plan was particularly impressive. It featured an app-based support system and well-placed assistance stations throughout the venue, ensuring every fan felt supported and valued. They outlined a clear plan for prioritizing customer service, placing an emphasis on providing the best possible fan experience at every turn.
Overall, the Guadalajara Goats delivered a submission that met every requirement and had a consistent vision that elevated the fan experience to the highest level. Way to go, Blacksburg High School students!
#3 – Flower Mound High School, Texas (St. Louis Spartans)
Congratulations to students at Flower Mound, representing the St. Louis Spartans front office, who secured third place in Challenge #4 with a submission that skillfully balanced innovative fan experiences and seamless stadium functionality. The Spartans’ design featured a unique coliseum-inspired stadium with themed elements that celebrated team spirit and the city’s rich history. Their game day traditions, such as the dramatic “Spartan March” and symbolic lighting of the victory torch, contributed to a truly immersive experience that engages fans through active participation, creating an atmosphere of excitement and pride.
Their customer service plan stood out as well, with highly trained staff on-site and easily accessible maps at every entrance, ensuring fans could navigate the stadium with ease. The Spartan app offered premium features for ordering food directly to seats, accessing replays, and engaging with game stats, making the fan experience as smooth as it was engaging. This well-rounded approach helped Flower Mound students build a more considerable lead in this competition. Can anyone catch them?
On to the next one…
Best of luck to all competitors as you focus on the fifth challenge, where students will develop a ticket sales, sponsorship, and promotions strategy for the franchise.
SCC FFL 2024 STANDINGS AFTER CHALLENGE #4
