RH, previously Restoration Hardware, joined the hotel industry this week.
Click here to read the story at foxbusiness.com.
Discussion Questions:
- What type of business is Restoration Hardware?
- What is a brand?
- What is brand extension?
- How might Restoration Hardware opening a hotel represent an example of brand extension?
- What is positioning?
- Based on what you learned in this news story, how is Restoration Hardware positioning its new hotel?
- What are they doing to position it in that manner?
- What is differentiation?
- Based on information from this news story, how are they differentiating the new hotel property from competitors?
- Why do you think they chose this particular location to open the new hotel?
- How might that represent the concept of “place” in the marketing mix?
