Marketing Currents - Business and Marketing Current Events

Restaurants address inflation—or ‘shrinkflation’—by changing the size of their dish

Feeling a bit cheated when you look down at your plate? It’s not just a figment of your imagination—portions at U.S. restaurants are indeed getting smaller. Call it shrinkflation: when sizes shrink, but you’re paying the same price, or sometimes even more, for the meal or product.

Click here to read the story at fortune.com.

Discussion Questions:

  1. What is inflation?
  2. What causes inflation?
  3. How does inflation impact businesses?
  4. How does inflation impact consumers?
  5. What is shrinkflation?
  6. What are ethics?
  7. Do you think the practice of shrinkflation is ethical? Why or why not?
  8. According to information from this story, how are American restaurants introducing shrinkflation strategies?
  9. Why do you think restaurants are introducing shrinkflation strategies?
  10. When the economy recovers, do you think restaurants will revert back to prior portion sizes? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.