Marketing Currents - Business and Marketing Current Events

Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives

Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events.

Click here to read the story at techcrunch.com

Discussion Questions:

  1. Who is Rent the Runway?
  2. What type of business are they?
  3. According to information from this story, how did the pandemic impact Rent the Runway?
  4. Why do you think the company was impacted in that way?
  5. What did the company do to survive?
  6. What is the marketing mix?
  7. What is “place” as it relates the marketing mix?
  8. How would you describe “place” as it relates to Rent the Runway?
  9. What is distribution?
  10. Why is distribution important to a business like Rent the Runway?
  11. How might this story illustrate the concept of distribution?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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