Marketing Currents - Business and Marketing Current Events

Reddit refreshes its logo as IPO speculation swirls

If you weren’t already buying the Reddit IPO rumors, the internet’s beating heart of deeply niche microcultures just introduced a rebrand, refreshing its iconic logo and rolling out some new visual vibes.

Click here to read the story at techcrunch.com.

Discussion Questions:

  1. What is a rebrand?
  2. Why do businesses rebrand?
  3. Do you think there are any risks associated with a rebrand?
  4. Why might Reddit want to rebrand?
  5. In your opinion, is it a good idea for Reddit to rebrand? Why or why not?
  6. What is a mascot?
  7. Why do some businesses use mascots as part of their branding and marketing strategies?
  8. Who is “Snoo”?
  9. Why do you think Reddit gave “Snoo” a visual update?
  10. What is an IPO?
  11. Why might Reddit want to go public?
  12. What is the downside to going public?
  13. Why might a rebrand right now provide an indication that Reddit might be going public?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Marketing Currents Home
Competitive Edge Home

SEARCH MARKETING CURRENTS:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

RECENT POSTS

POST CATEGORIES

TAGS

EntrepreneurshipFashion MarketingFood and Restaurant MarketingHospitality, Travel and TourismManagement and LeadershipMC Videos

MARKETING CURRENTS ARCHIVE

FOLLOW SCC

Picture of Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.