Marketing Currents - Business and Marketing Current Events

Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life

Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. 

Click here to read the story at businesswire.com.

Discussion Questions:

  1. What is market segmentation?
  2. What are the different ways a brand can segment a market?
  3. Who is Gen Z?
  4. What is market research?
  5. What are the different types of market research?
  6. What type of research is presented in this news story?
  7. What might businesses learn from the findings of the research described in this news story?
  8. How might that influence marketing decisions brands might make as they explore the metaverse?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.