QDOBA Mexican Eats® Hosts First-Ever World Burrito Eating Championship in Honor of National Burrito Day

In partnership with Major League Eating (MLE), the competition will feature 10 professional eaters, including first-ranked Joey Chestnut, fourth-ranked Nick Wehry and 27th-ranked Eric “Badlands” Booker. 

Click here to read the story at prnewswire.com.

Discussion Questions:

1. What is promotion?
2. What are the different forms of promotion?
3. Why do you think “holidays” like National Burrito Day exist?
4. Why would Qdoba partner with Major League Eating?
5. What form of promotion might best describe Qdoba’s decision to host an eating competition?
6. What is the brand promoting?
7. What do you think the brand hopes to accomplish with this promotion?
8. What is social media marketing?
9. Why is social media marketing important to a promotion like this one from Qdoba?
10. How will the brand be using social media as part of this promotion?
11. Do you think there are any risks associated with hosting an eating competition as a promotion from Qdoba’s perspective? Why or why not? Be prepared to discuss your answers in class.