The Professional Bull Riders group is taking its rodeo where none have gone before: an aircraft carrier.
PBR Air Force Reserve Cowboys for a Cause will take place aboard the USS Lexington in Corpus Christi, Tex., and air on CBS on Dec. 5. The event launches the PBR Cowboys for a Cause: Every Second Counts, a new initiative that will raise money for charitable organizations.
Click here to read the story at sportico.com.
Discussion Questions:
- What is event marketing?
- What is event management? Are event management and event marketing the same thing?
- Why do you think PBR marketers might be interested in staging an event on an aircraft carrier?
- What types of challenges do you think an event management professional might encounter trying to host an event on an aircraft carrier?
- What is cause marketing?
- Does this news story represent an example of cause marketing? Why or why not?