Marketing Currents - Business and Marketing Current Events

Prada expands Web3 offer with product-linked NFT drop and Discord launch

Following a “successful first foray” into NFTs with Adidas Originals in January, Prada is introducing NFTs to its own limited-edition Timecapsule product drop collection, the Italian luxury house says.

Click here to read the story at voguebusiness.com.

Discussion Topics:

  1. What is a brand?
  2. What is a luxury brand?
  3. What makes Prada a luxury brand?
  4. What is digital marketing?
  5. What is a NFT?
  6. What is Web3?
  7. Why are brands interested in NFTs and Web3?
  8. How might those represent the concept of digital marketing?
  9. What is a rewards program?
  10. Why do brands offer rewards programs?
  11. According to this story, loyalty and rewards play an important role in Prada’s plans for introducing NFTs. How so?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.