Marketing Currents - Business and Marketing Current Events

Popeyes teams with Megan Thee Stallion on hot sauce, franchising

Popeyes Louisiana Kitchen has teamed with musician Megan Thee Stallion for a new hot sauce to debut Oct. 19 as well as merchandise and franchised restaurants, the company said Thursday.

Click here to read the story at nrn.com.

Discussion Questions:

  1. Why might Popeyes be interested in a collaboration with Megan Thee Stallion on a new hot sauce?
  2. Why might the partnership also include merchandise?
  3. According to this story, what type of merchandise will be available?
  4. Based on information from this story, why would Megan Thee Stallion want to partner with Popeyes?
  5. What is a franchise?
  6. Why do business offer franchise opportunities?
  7. What is philanthropy?
  8. This news story describes a philanthropic component to this partnership. What is it?
  9. Why do you think a philanthropic component was important to Megan Thee Stallion?
  10. How might Popeyes benefit from the inclusion of a philanthropic component?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.