Pop it yourself! AMC movie theater popcorn coming to Walmart with new at-home snack line

You soon won’t have to go to a movie theater to snack on AMC’s popcorn. 

The nation’s largest movie theater chain announced Tuesday it’s launching a new line of microwave and ready-to-eat popcorn products that will be exclusively available at Walmart. 

Click here to read the story at usatoday.com.

Discussion Questions:

1. What is distribution?
2. Why is distribution important in business?
3. What is exclusive distribution?
4. What is product development?
5. Why do you think AMC developed a line of home popcorn products?
6. Why do you think they chose to make the product available exclusively at Walmart?
7. How might Walmart benefit from the exclusive distribution detail with AMC?
8. What is a brand?
9. What is brand extension?
10. How might the name “AMC” help to capture the attention of shoppers at Walmart?
11. Why do you think they chose to make the new product available the day before the 95th Academy Awards?
12. AMC anticipates a broader distribution for the products at some point. What might that look like? Be prepared to discuss your answers in class.