Pokémon Sleep, which you play by sleeping, is out this year

The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep. 

Click here to read the story at theverge.com.

Discussion Questions:

1. What is the sports and entertainment product?
2. What do you think goes into the development of a product?
3. How might this story represent the concept of product development?
4. What is a product launch?
5. Why is a product launch important to sales?
6. Why is marketing important to a product launch?
7. What is Pokemon Sleep?
8. The game does not yet have a release date, but when do you think Pokemon Sleep might launch?
9. What new device was revealed alongside the launch of the game?
10. What is differentiation?
11. How might the Pokemon Company’s differentiation strategy be different with this game than more traditional mobile games?
12. What is a target market?
13. Who might the Pokemon Company be targeting with this game?