It’s over, but at least you have pizza.
Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex.
Click here to read the story at people.com.
Discussion Questions:
- What is seasonal marketing?
- Why is Valentine’s Day an important time of year for some companies?
- What types of companies might benefit most from Valentine’s Day?
- What is promotion?
- Why is promotion an important piece of the marketing mix?
- What is a brand?
- Name two different brands that might benefit from a Valentine’s Day promotion (Applebee’s or Hershey’s for example). Why is Valentine’s Day important to them?
- What is promotion?
- Describe this promotion from Pizza Hut.
- What do you think the goal of this promotion might be?
- Do you think a lot of consumers will use its “excuse generator” or actually deliver break-up pizzas? If not, then why is Pizza Hut doing this?
- Pizza Hut has a new limited-edition item on the menu. What is it? How might this promotion help to create awareness or encourage consumers to try the new item?
