This week, Pizza Hut is giving customers a “reverse delivery” doormat that gives delivery drivers a free box of pizza when they drop off an order.
Click here to read the story at people.com.
Discussion Questions:
- What is publicity?
- How can a business or brand benefit from publicity?
- Is all publicity positive for a business?
- What is a marketing stunt?
- How might a marketing stunt help a business or brand generate publicity?
- Describe this stunt from Pizza Hut, based on what you learned in this news story.
- What do you think they hope to accomplish with this marketing stunt?
- Why do you think Pizza Hut wants to thank delivery drivers?
- Why would they give away free pizzas?
- According to this story, Pizza Hut isn’t the only fast food chain giving away free food this month. What is another example?
- What is promotion?
- How might giving away free food provide an example of promotion?
