Pizza Hut brings back limited-edition mini basketballs for the first time since the 1990s

Today, Pizza Hut announces the return of a beloved, limited-edition offering from the 1990s: Mini Basketballs. 

Click here to read the story at nrn.com.

Discussion Questions:

1. What is nostalgia marketing?
2. What are industry trends?
3. Why do you think businesses and brands monitor industry trends?
4. Why do you think nostalgia marketing is such a popular trend right now?
5. How might this story represent an example of nostalgia marketing?
6. Why do you think Pizza Hut’s approach to March Madness this year features a nostalgia marketing initiative?
7. What is promotion?
8. Based on what you learned in this news story, describe this March Madness promotion from Pizza Hut?
9. What do you think Pizza Hut hopes to accomplish with this promotion?
10. What is sponsorship?
11. What is sponsorship activation?
12. How might this story provide an example of sponsorship activation?