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P&G’s Tide brand wants customers to wash their clothes in cold water to fight climate change

Tide brand of laundry detergent has a new environmental sustainability plan, the “2030 Ambition,” that’s focused on the “wash cycle,” the point when consumers are using Tide to clean their laundry. In spring 2021, the company will launch a North American campaign that will encourage washing in cold water. 

Click here to read the story at marketwatch.com.

Discussion Questions:

  1. What is branding?
  2. Why is branding important?
  3. How does branding impact the way consumers perceive a product or service?
  4. What is corporate responsibility?
  5. How might this story represent the concept of corporate responsbility?
  6. What is sustainability?
  7. Why is sustainability in marketing important?
  8. Why do you think Tide is building a marketing campaign around sustainable practices? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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