After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches.
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Discussion Questions:
- What is a mega event?
- Is the FIFA World Cup a mega event?
- What is sponsorship?
- Why do you think brands want to sponsor the World Cup?
- What is promotion?
- Why would Pepsi launch a flavor for just a limited time?
- Why do you think they named this new flavor “Nutmeg”?
- Is Pepsi a World Cup sponsor?
- What is ambush marketing?
- What are the different ways a marketer can “ambush” an event like the World Cup?
- How might this initiative from Pepsi represent an example ambush marketing?