Penguins hand-deliver season tickets, continuing tradition

Sidney Crosby and more than a dozen Penguins players hand-delivered season tickets to fans on Monday, continuing a tradition that began in 2007.

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Discussion Questions:

1. What is customer service?
2. Why is customer service an important aspect of sports business?
3. What are ticket sales?
4. What are season tickets?
5. Why do you think season tickets are so important to a sports team?
6. What is retention as it relates to season tickets?
7. Why is retention important to the Pittsburgh Penguins?
8. Why do you think the Penguins have players hand-deliver season tickets to fans?
9. How might that help the franchise with its season ticket retention efforts?
10. Do you think it could also help with new season ticket sales? Why or why not?