Back on November 12, Peloton posted a new holiday ad that lit the internet up like the Griswold’s house. If you can remember back that far, a husband presents his wife with the gift of a tech-enabled stationary bike, and she proceeds to document her journey embarking on the interactive fitness platform.
Click here to read the story at fastcompany.com.
Discussion Questions:
- Why was Peloton criticized for their holiday advertising?
- Why do you think Peloton sales are up during the health crisis?
- The company recently announced they were halting their advertising. Why do you think they would make that decision?
- What is cross promotion?
- How might this story represent an example of cross promotion? How does ESPN benefit from the partnership? How does Peloton benefit?