Oscar Mayer’s World Vegan Day approach is a less-than conventional means of extending a hand to the vegan population and the growing number of consumers who prioritize sustainability, but it may ironically prove to resonate.
Click here to read the story at marketingdive.com.
Discussion Questions:
- What is market segmentation?
- What are the different forms of market segmentation?
- What form of segmentation might best describe vegan consumers?
- What form of segmentation might best describe consumers who prioritize sustainability?
- Why do you think Oscar Mayer would want to target vegan consumers and consumers who prioritize sustainability?
- What is promotion?
- What is the promotion mix?
- Why do you think “holidays” like World Vegan Day exist?
- Describe the promotion Oscar Mayer launched for World Vegan Day, based on information from this news story.
- What type of promotion best describes a sweepstakes?
- What do you think they hope to accomplish with the promotion?
