Marketing Currents - Business and Marketing Current Events

Oreo makes ‘offering’ to aliens ahead of US intelligence declassifying its UFO secrets

There has been a steady drumbeat of news leading up to the release of US intelligence documents pertaining to unidentified flying objects. Unlike the past, the UFO headlines aren’t in the supermarket tabloids, instead they are in The New York Times and The New Yorker.

Click here to read the story at thedrum.com.

Discussion Questions:

  1. What is publicity?
  2. How do brands benefit from publicity?
  3. How is Oreo leveraging the UFO storyline to generate publicity for the brand?
  4. How do you think Oreo might benefit from the publicity?
  5. What is consumer engagement?
  6. How did Oreo leverage social media to engage consumers as part of this publicity stunt?
  7. Do you think other brands might attempt a similar strategy tied to the UFO storyline? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

RECENT POSTS

POST CATEGORIES

TAGS

MARKETING CURRENTS ARCHIVE

FOLLOW SCC