2.2 - Fandom
After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores
And, yes, it will be available for Star Wars Day. Click here to read the story at yahoo.com. Discussion Questions:
Old Blog
1.5 - Market Segmentation
Saudi Arabia is building the world’s first Dragon Ball Z theme park
Saudi Arabia is set to become home to the first-ever Dragon Ball Z theme park — a 5.3 million square foot entertainment venue announced as part of the kingdom’s huge Qiddiya project. Click here to read the story at cnbc.com. Read more…
2.1 - Sports & Entertainment Industry
The NFL is going down a bad road with its Christmas games on a Wednesday
For almost 100 years, the one thing the NFL didn’t try to mess with was Christmas. Click here to read the story at sports.yahoo.com. Discussion Questions:
Blog
SportsBiz Madness: 2024 Case Study Tournament (Moving on to the Final Four Round)
SportsBiz Madness: 2024 Case Study Tournament In the “Elite Eight” round of our annual case study tournament, students were asked to leverage the addition of flag football to the 2028 Summer Games program in Los Angeles in a way that Read more…
Marketing Currents
Is this an early April Fools’ joke? 7-Eleven announces hot dog-flavored sparkling water
Hot dog water? Hmm, maybe? On Wednesday, Irving-based 7-Eleven Inc. announced new 7-Select sparkling waters in flavors like lemon-lime, green apple, sweet orange, and hot dog, in honor of the chain’s Big Bite Hot Dog. Click here to read the Read more…
Brand Loyalty
Why Costco’s hot dog is still $1.50 when everything has gotten so expensive
Inflation has touched nearly everything these last few years — even Trader Joe’s 19-cent bananas. But Costco is holding the line on its hot dog-soda combo price. Click here to read the story at cnn.com. Discussion Questions:
Influencer Marketing
‘This is garbage’: Step aside, influencers — we’re now in the era of de-influencing
In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. Click here to read the story at npr.org. Discussion Questions:
Branding
Dollar Tree Is Raising Its Price Cap, Again
Discount chain Dollar Tree is raising its price cap to $7 in stores nationwide as inflation continues to affect shoppers across the globe. Click here to read the story at entrepreneur.com. Discussion Questions:
Distribution
McDonald’s to start selling Krispy Kreme donuts, with national rollout by 2026
McDonald’s will begin selling Krispy Kreme donuts at its fast food locations this year as part of a phased rollout that will bring the baked goods to its restaurants nationwide by the end of 2026. Click here to read the Read more…
3.1 - Broadcast Rights & Ratings
MLB hopes to launch in-market streaming service in 2025
Major League Baseball (MLB) wants to launch a new direct-to-consumer (DTC) streaming service that would offer local live broadcasts for at least half of teams in time for the 2025 season. Click here to read the story at sportspromedia.com. Discussion Read more…