Consumer Engagement
‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:
Old Blog
Marketing Campaigns
Krispy Kreme Is Giving Away a Dozen Free Donuts to 2023 Graduates This Week
For the fourth year in a row, Krispy Kreme is honoring graduates the sweetest way they can. Click here to read the story at people.com. Discussion Questions:
Branding
Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear
Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:
Branding
Taco Tuesday throwdown: Taco Bell challenges Taco John’s to ‘liberate’ trademark
Taco Bell is asking the U.S. regulators for permission to use the phrase “Taco Tuesday,” originally trademarked by Taco John’s. Click here to read the story at usatoday.com. Discussion Questions:
11.1 - Publicity
2025 NFL draft: Green Bay Packers expect statewide economic impact
The countdown to the 2025 NFL draft in Green Bay has begun, and the Packers said the few days in Green Bay will economically impact the state for years to come. Click here to read the story at fox6now.com. Discussion Read more…
10.1 - Fan Experience
Coors Field debuts palm-based age verification from Amazon
The home field of the Colorado Rockies baseball team is the first venue to leverage Amazon One frictionless payment to streamline alcoholic beverage purchases. Click here to read the story at chainstoreage.com. Discussion Questions:
1.2 - Functions of Marketing
MoviePass reboot: Here’s what to know about the latest plans, options, and credit system
Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Read more…
7.1 - Understanding Sales
Broncos survey season-ticket holders about new stadium preferences, location
Since the Walton-Penner group took ownership of the Broncos last August, one question has hung over the franchise: Will a new stadium be built? And where? Click here to read the story at denver7.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
Saints given permission to become the first NFL team to market their brand in France
The New Orleans Saints are the first and only club in the National Football League to be granted international marketing rights in France, the team announced on Twitter early Tuesday. Click here to read the story at nola.com. Discussion Questions:
11.1 - Publicity
WNBA Tests Toronto Market for Expansion With Preseason Clash
On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation Read more…