Today, ESPN launched its National Hockey League (NHL) season-opening campaign, “To Know Hockey is to Love Hockey.” Click here to read the story at espnpressroom.com. Discussion Questions:
This is the food mashup hot and spicy fans didn’t know they needed. Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears. Click here to read the story at pennlive.com. Discussion Questions:
SCC FFL 2023: Sports Marketing Challenge #2 Recap & Scores After two challenges, the leaderboard remains crowded at the top. As expected, there is a very competitive field this year, and everyone is still in the mix for a run Read more…
In celebration of the Halloween season, White Castle, America’s first fast-food hamburger chain, will be offering 13 spooktacular deals throughout the month of October. Click here to read the story at prnewswire.com. * Teacher Note: Consider pairing this news story Read more…
Globe Life Field is hosting its first home playoff game on Tuesday — and the Rangers are beefing up their concession and merchandise options for the postseason. Click here to read the story at mlb.com. * Teacher Note: Consider pairing Read more…
Taco Bell believes tacos don’t just deserve one day to be honored but rather a whole month. Click here to read the story at usatoday.com. Discussion Questions:
Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. Click here to read the story at cnn.com. Discussion Questions:
Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign. Click here to Read more…
SpongeBob usually lives in a pineapple under the sea, but he will finally return to his part-time residence: a blue box. Click here to read the story at today.com. Discussion Questions:
Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox. Click Read more…
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