Holding the 2030 World Cup in six countries could cause logistical headaches but a tournament on three continents will be viewed as a boon by sponsors and advertisers seeking to expand their brands globally, sports marketing experts have said. Click Read more…
Quick: What’s the fastest growing sport in the world? Basketball? Nope. Soccer? Nah. Pickleball? Not even that. It’s esports. That’s right, according to data specialist Statista, an estimated 270 million viewers watched competitive gamers battle it out last year, and Read more…
When the International Olympic Committee signed off on five new sports for the 2028 Summer Games at a meeting in Mumbai on Monday, much of the attention in the U.S. revolved around the inclusion of flag football, or lacrosse, or Read more…
LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company. Click here to read the story at apnews.com. Discussion Questions:
When dinner burns or the power is out, customers can order a medium two-topping pizza for free through Feb. 11. Click here to read the story at yahoo.com. Discussion Questions:
Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. Click here to read the story at theguardian.com. Discussion Questions:
Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story Read more…
NBA icon Shaquille O’Neal was instrumental in the Authentic Brands Group acquisition of Reebok in August 2021. Now, the basketball legend has been tapped to lead the athletic brand’s reemergence in the sport he knows best. Click here to read Read more…
Everybody loves a themed party, especially while watching the Milwaukee Bucks. The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season. Click here to read the story Read more…
Post Malone’s partnership with Raising Cane’s continues Thursday with the opening of a Post Malone x Dallas Cowboys-themed Restaurant right in the heart of Cowboys Country – a place and a team that had lasting impact on Post from an Read more…
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