The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if Read more…
With no definitive word on when, or if, the NBA season will resume and the possibility of the playoffs starting in June and the Finals ending in August, the 2020-21 season could be immensely disrupted. So maybe it’s time for Read more…
While the NBA, NHL and MLB were confronted with the coronavirus pandemic in March, Overwatch executives had been dealing with the outbreak for two months already. As COVID-19 spread in China, where the league has four teams, and South Korea, Read more…
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