Games have entertained human beings since the dawn of time, so much so that they have become inseparable from our society. That is why combining gaming with marketing has proven to be a successful tactic that taps into this desire Read more…
The COVID-19 coronavirus outrbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters. The distinction between a theatrical and a digital release is disappearing as theaters Read more…
The signs said this was WrestleMania. The pay-per-view order ($34.99) said this was WrestleMania. Rob Gronkowski, serving as host, declared that it was WrestleMania. So did Stephanie McMahon, who noted pre-fight the company was there to offer a “distraction” to Read more…
Like many Americans around the country, Gwen Berry is weighing her financial options. She is thinking about filing for unemployment, or seeing if she can get a day job, like the one she once held at Dick’s Sporting Goods, to Read more…
Brands are moving quickly to adjust their marketing in response to the pandemic, and Ace Metrix suggests that certain types of messaging resonate with consumers. Ads that discuss the coronavirus are perceived as more relevant and likeable, signaling that, though Read more…
Russell Stover’s social media campaigns arrive as millions of Americans face the possibility of not seeing loved ones on Easter, the biggest time of year for giving chocolate as a gift. The chocolatier’s Instagram challenge and virtual hugs on Giphy Read more…
DoorDash Inc., the biggest food delivery app in the U.S., will start delivering goods from 7-Eleven, Wawa and other convenience stores to Americans who are mostly stuck at home for the foreseeable future. Click here to read the story at bloomberg.com. Discussion Read more…
As governments around the world struggle to convince their citizens to stay home to curb the spread of the coronavirus, brands are stepping up to help. Using their own platforms and marketing teams, Chiquita Brands, Coca-Cola and Mucinex are among Read more…
The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if Read more…
With no definitive word on when, or if, the NBA season will resume and the possibility of the playoffs starting in June and the Finals ending in August, the 2020-21 season could be immensely disrupted. So maybe it’s time for Read more…
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