The NHL is looking for options to keep fans engaged while games are on pause and a possible restart for the season is contemplated for sometime during the summer. Creating weekly gaming matchups between real players gives the league an Read more…
More than 12 million people hopped on Fortnight Thursday for the debut of Travis Scott’s new song. The Grammy-nominated rapper debuted “Astronomical” within the wildly popular online video game, and it attracted a record audience. Click here to read the story at cnn.com. Read more…
Kansas City Chiefs quarterback Patrick Mahomes, the reigning Super Bowl MVP, leapfrogged six-time Super Bowl champion quarterback Tom Brady for No. 1 overall merchandise sales, according to the NFL Players Association’s list of top 50 selling players, released Monday. Click here to Read more…
Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric “Not Alone” marketing campaign. Developed in partnership with Dagger, Aflac’s new advertising agency of record, the campaign reflects the insurer’s commitment to being there for Read more…
Tony Stark may be a man of mystery, but one thing we know about him is that he drives an Audi. That fact comes to us courtesy of a long and lucrative association between the luxury auto brand and Marvel Read more…
With Memorial Day right around the corner and weather warming up, American barbecue season — and sales of grill-ready items like hot dogs — would be starting to ramp up under normal circumstances. However, coronavirus-related lockdowns and social distancing mandates Read more…
The Coca-Cola Company is looking to cushion the Covid-19-led decline of its bars and restaurants business by reducing marketing costs globally, and, in some markets, coming “off-air” entirely in Q2 2020. Click here to read the story from thedrum.com. Discussion Questions: How Read more…
With Jalen Green announcing he’s bypassing college and joining the NBA’s G League for the 2020-21 season, he’s attempting to forge a new path for elite prospects. The five-star recruit who is ranked No. 2 in the 2020 high school Read more…
If an NFL draft prospect is drinking out of a soda can while being shown on the April 23-25 broadcast, it can’t be Coca-Cola. And if he’s eating candy, it can’t be a Reese’s Peanut Butter Cup. Those are only two Read more…
With theaters largely closed due to COVID-19 nationwide (except for a handful of drive-ins), there are many things that make sense financially for major studios when it comes to the distribution of their movies right now.It made sense that current Read more…
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