Back on November 12, Peloton posted a new holiday ad that lit the internet up like the Griswold’s house. If you can remember back that far, a husband presents his wife with the gift of a tech-enabled stationary bike, and she Read more…
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but Read more…
Some brands are acting quicker than others in terms of reopening dining rooms. Scott Murphy, president of Dunkin’ Americas, says Dunkin’ Brands is taking a conservative approach. Click here to read the story at qsrmagazine.com. Discussion Questions: How has the COVID-19 crisis impacted Read more…
Burger King has been leaning on its digital strategy to drive in-app orders during the pandemic as a way to protect employees from the general public and maintain most operations. This latest effort gives a nod of appreciation to those Read more…
As Major League Baseball works toward a resolution to have an 82-game season this year, minor-league baseball is preparing for its fate during the COVID-19 pandemic. When MLB announces a plan for the 2020 season, it appears the hammer will Read more…
When you can’t do what you should be doing, what do you do? That’s the question Rochester Red Wings General Manager Dan Mason is asking as Frontier Field sits empty. “It’s really difficult,” Mason says. “What I would do for Read more…
While a few live sporting contests have resumed, for the most part, we are relying on old footage to scratch our sports itch. As we have noted, with no games, numerous teams, organizations and figures have done their part to Read more…
n Madison, the “Duck Pond” is a stadium where the hometown baseball team plays. The Madison Mallards play their home games at 2920 N. Sherman Ave in the stadium at Warner Park. But there’s so much more than baseball going Read more…
With no minor league baseball games to be played, the Pensacola Blue Wahoos are getting creative and diving into the hospitality business. The team, the Class AA affiliate of the Minnesota Twins that plays in the Southern League, listed Blue Read more…
BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand. Set for its national television debut during “The Match Read more…
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.