In an NFL playoffs full of streaming debuts and record ratings, those who watched the Baltimore Ravens beat the Houston Texans last Saturday may have noticed another notable first: ESPN anchors Troy Aikman and Joe Buck sporting matching Nike jackets. Read more…
Mars flagship candy brand M&M’s will return to the Super Bowl with a new spot that will air during the first commercial break in the first quarter of the game on Feb. 11, 2024, according to a press release. Click Read more…
Name, Image and Likeness is supposed to be a boon to student-athletes financially. And, in many cases, it has helped. But it’s also coming at a cost for some athletic programs. Click here to read the story at si.com. Discussion Read more…
Argentinian superstar Lionel Messi and his teammates at Major League Soccer’s Inter Miami will wear the icon of Royal Caribbean International on their jerseys for the upcoming campaign, replacing crypto investment firm XBTO as the club’s main sponsor. Click here Read more…
You’ve probably seen those flashy Nike uniforms the University of Oregon’s football team dons for each game. Would you believe the university gives its beach volleyball team hand-me-downs that are tattered and often don’t fit? Click here to read the story Read more…
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. Click here to read the story at adweek.com. Discussion Questions:
Justin Bieber has taken his love of hockey to new heights! The singer, 29, and his Drew House fashion brand collaborated with the NHL to design the jerseys that players will wear for All-Star Weekend in February. Click here to Read more…
All eyes were on Peacock on Saturday night — even if social media wasn’t happy about it. Click here to read the story at thestreet.com. Discussion Questions:
CES has always been the place for weird, out-there gadgets to make their debuts, and this year’s show is no exception. Click here to read the story at techcrunch.com. Discussion Questions:
BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo. Click here to read the story at fooddive.com. Discussion Questions:
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