The coronavirus pandemic, and subsequent worldwide shutdown of sports, has cast doubt on future partnerships for brands and rights holders. A study from sports marketing agency Two Circles this month fueled further doubt, predicting that global sports sponsorship spend in Read more…
As it stands, the likelihood of MLB playing with fans in attendance this season is close to zero. Due to the unprecedented nature of these times, MLB clubs are looking into ways to increase sponsorship sales by adding tarp advertising Read more…
The middle part of the 1990s took a major toll on the baseball card industry. All those ambitions of striking it rich off personal collections proved to be grossly overstated. The supply got out of hand, growing too large to Read more…
Back on November 12, Peloton posted a new holiday ad that lit the internet up like the Griswold’s house. If you can remember back that far, a husband presents his wife with the gift of a tech-enabled stationary bike, and she Read more…
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but Read more…
Some brands are acting quicker than others in terms of reopening dining rooms. Scott Murphy, president of Dunkin’ Americas, says Dunkin’ Brands is taking a conservative approach. Click here to read the story at qsrmagazine.com. Discussion Questions: How has the COVID-19 crisis impacted Read more…
Burger King has been leaning on its digital strategy to drive in-app orders during the pandemic as a way to protect employees from the general public and maintain most operations. This latest effort gives a nod of appreciation to those Read more…
As Major League Baseball works toward a resolution to have an 82-game season this year, minor-league baseball is preparing for its fate during the COVID-19 pandemic. When MLB announces a plan for the 2020 season, it appears the hammer will Read more…
When you can’t do what you should be doing, what do you do? That’s the question Rochester Red Wings General Manager Dan Mason is asking as Frontier Field sits empty. “It’s really difficult,” Mason says. “What I would do for Read more…
While a few live sporting contests have resumed, for the most part, we are relying on old footage to scratch our sports itch. As we have noted, with no games, numerous teams, organizations and figures have done their part to Read more…
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