With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the National Football League (NFL) remains one of the last bastions of destination TV viewing. But, as with so many major Read more…
When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of its media budget on TV and print media — years after digital media had disrupted the marketing landscape. With a Read more…
Mischief @ No Fixed Address, a new agency that emerged during the lockdown, is rolling out its first spots. The We’re Sorry It’s Not Juice campaign for juice-pouch brand Capri Sun is related to COVID-19. The ads promote the brand’s program Read more…
On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home. Wendy’s breakfast should’ve flopped because of this. It didn’t. Click here to Read more…
Within two months, TikTok’s U.S. business likely will be under the wing of a new owner — after Donald Trump’s move to force China’s ByteDance to divest the popular video app over what he says are national-security concerns. Click here to read Read more…
VisitPittsburgh is inviting people to visit Pittsburgh again. A new marketing campaign, “Rediscover Pittsburgh,” aims to drive visitation and encourage local and regional audiences to plan a weekday or weekend getaway right here in Pittsburgh. Click here to read the story from triblive.com. Read more…
The stadium seating at Subaru Park, home of the Philadelphia Union, will showcase cutouts with images of real, local adoptable dogs. The cutouts with be in place at all home games in the 2020 season, starting with the first home game Read more…
Live mas mobile. Taco Bell is catering to on-demand ordering in the age of the coronavirus by launching a “Go Mobile” restaurant concept slated for 2021, the fast-food chain announced Thursday. Click here to read the story at foxbusiness.com. Questions for Classroom Discussion Read more…
The National Basketball Association has signed a multiyear partnership with Oculus that makes the Facebook-owned virtual reality platform an official marketing partner of the league and the first-ever virtual reality headset partner of the NBA, Women’s National Basketball Association, and Read more…
It’s only a few days before SummerSlam, arguably entertainment brand WWE’s second most important annual event, being staged this year in Orlando, Florida with one huge change – this year, it will have no fans present as a result of Read more…
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