Subway restaurants, the Official Sandwich Sponsor of the National Football League ,?is bringing players and fans together through a friendly competition to get them dancing on-the-field and on social to raise money for a worthy cause. With choreography led by Read more…
Kia Motors America is partnering with the Television Academy for what the automaker is calling a first-of-its-kind integration. The K5 will be prominently featured in high-profile moments during the telecast. Each K5 appearance will highlight the midsize sedan’s style, performance Read more…
In a litmus test for American moviegoing during the pandemic, Christopher Nolan’s “Tenet” brought in an estimated $20.2 million through the holiday weekend in U.S. and Canadian theaters. The result could be greeted as either the rejuvenation of U.S. cinemas – Read more…
Wayyy back in the spring, when fans went to games and we were readying for March Madness and Opening Day for MLB, the social space was all a-twitter over baseball’s latest break with tradition…MLB was going to allow the Nike Read more…
Will teams take the field? And which ones? Uncertainty reigns for brands that have bet big on NCAA football. Empty stadiums. Athletes confined to “bubbles.” Truncated schedules. Sports marketers are adjusting to a new COVID-19 reality since the games have Read more…
Harry Potter fans, the rumors are true: Butterbeer, one of the most beloved drinks from the Wizarding World, now comes in bottles. Warner Bros. is selling the non-alcoholic, butterscotch-flavored drink in bottles online and in select stores. It was previously only Read more…
Starbucks’ Pumpkin Spice Latte (and related fall products) hit stores August 25. If that felt especially early, you’re not stuck in a COVID-19 time warp. The date marked the earliest recorded release day in Starbucks’ history of the famed PSL, Read more…
Halloween is just around the corner, and the Covid-19 pandemic has spooked the bid candy-making companies, which are worried that sales will see a downturn similar to Easter if they do not ramp up their marketing strategies to address the Read more…
This week the retail giant started to roll out ads for the program, which is set to debut on September 15th and seen as Walmart’s answer to rival Amazon’s long-running membership program Prime. Click here to read the story from digiday.com. Questions Read more…
TikTok’s series of livestreams aims to highlight the social video app as a hub for showing off fashions, which has been the domain of rival app Instagram for the past decade. By offering exclusive programming with brands like Louis Vuitton Read more…
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