Fans of the San Francisco 49ers will see a roughly 25% uptick in branded content across the team’s social channels over the course of the NFL season this year. That’s because of the coronavirus pandemic, of course, as the team Read more…
The XFL won’t play in 2021, the league announced Thursday, and is targeting a return in the spring of 2022. Co-owner Dwayne Johnson tweeted the news Thursday morning, and the league followed with an official announcement. Johnson, longtime business partner Read more…
As people seek the comforts of childhood amid a stressful 2020, General Mills is reviving its former cereal formulas and hosting a presentation of the Saturday morning cartoons of yesteryear. Gen Xers and millennials that have now reached middle age Read more…
EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition’s history, it has been announced. The non-endemic sponsors so far include Pizza Hut, Snickers, Oakley, Gillette and Campbell’s Chunky. Each brand will be Read more…
When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear. Like many companies before it and at that Read more…
Since boxing has returned from the sports hiatus, the sport’s linear television ratings have been in decline. Top Rank cards on ESPN have drawn just 332,000 viewers since June 9th (down -51% from the 680,000 viewers averaged between Aug.’19 and Read more…
Japan’s Olympic Minister insists the rearranged Tokyo2020 Games must be held “at any cost”, while the International Olympic Committee says only that it is committed to delivering a safe event. But with less than a year before the July 23-Aug. Read more…
Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations. The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the Read more…
Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant. Click here to read the story from finance.yahoo.com. Questions for Classroom Discussion What is competition? How Read more…
The full-self driving car is about to take a step closer to reality. Tesla CEO Elon Musk said Tuesday that the test version of company’s Autopilot system will be released in “a month or so.” While he didn’t describe its capabilities, Read more…
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