Candy manufacturers are just beginning to recover from the toll of elevated sugar prices. Now, depleted cocoa supplies will leave chocolate confectioners with little choice but to raise prices, potentially limiting future sales growth. Click here to read the story Read more…
Today, the Crystal Light® brand debuts three innovative additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines. Click here to read the story at finance.yahoo.com. Discussion Questions:
Running an ad during the Super Bowl broadcast costs a lot of money. Aside from the reported $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Click here Read more…
Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option. Click here to read the story at inc.com. Discussion Questions:
Milk’s favorite cookie is back for America’s favorite sport. After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl. Click here to read the story at marketingbrew.com. Discussion Questions:
After a controversy around hosting the Formula 1 race, the Super Bowl will be another test for how well Las Vegas handles mass sporting events. Click here to read the story at skift.com. Discussion Questions:
TEACHER SUGGESTION: Share this video in its entirety with students in class, preferably before they see the headline or the name of the video. Ask students to consider their reaction to this campaign from Lay’s as you work through some Read more…
After its tech-filled runway show dubbed “Techtopia” in September, Boss is bringing technology to its marketing once again. Click here to read the story at glossy.co. Discussion Questions:
Universal Music Group announced it will stop licensing its songs to TikTok starting Wednesday due to issues like pay disagreements and AI concerns, meaning millions of TikTok videos using these songs will be muted. Click here to read the story Read more…
In the last few years, the health-meets-travel trend has reached new heights, in no small part thanks to gyms themselves. In 2019 the luxury fitness-club empire Equinox opened its first hotel in New York City. Click here to read the Read more…
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