Branding
J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps
Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Click here to read the story at venturebeat.com. Discussion Questions:
Old Blog
Competition
The Fascinating Origin Story Behind Starbucks Oleato
What will Starbucks come up with next? Nobody knows, but there’s a good chance it’ll happen sooner than later and an above-average chance of it being tasty. Click here to read the story at tastingtable.com. Discussion Questions:
Brand Loyalty
Could Target launch a membership program? Here’s who they would be competing against
One of the greatest things about shopping at big-box stores nowadays is how fierce the competition is. This may not sound like something great if you are, say, operating one of these stores. But if you’re a customer, you only Read more…
1.3 - Marketing Mix
10 questions about the new ESPN/Fox/TNT sports streaming service
Sports fans greeted Tuesday’s news that Fox, ESPN and Warner Bros. Discovery will form a new, unified streaming entity with a mixture of hope and resignation. Click here to read the story at sports.yahoo.com. Discussion Questions:
2.3 - The SEM Product
NBA unveils state-of-the-art LED court for All-Star 2024 events taking place at Lucas Oil Stadium
The NBA today unveiled the state-of-the-art full video LED court, developed by ASB GlassFloor, that will be used for NBA All-Star 2024 events taking place at Lucas Oil Stadium. Click here to read the story at nba.com. Discussion Questions:
3.1 - Revenue
Major League Soccer’s Most Valuable Teams 2024
In January, as Inter Miami arrived in El Salvador for its first preseason match of 2024, hundreds of cheering fans greeted the team’s convoy of pink buses, jostling past one another just to catch a glimpse of, arguably, the most Read more…
5.1 - The Marketing Plan
Disney Invests $1.5 Billion in ‘Fortnite’ Developer Epic Games: ‘Our Biggest Foray Into the Game Space Ever,’ Iger Says
Disney is investing $1.5 billion in “Fortnite” developer Epic Games in what will be the Mouse House’s “biggest foray into the game space ever,” Disney CEO Bob Iger announced Wednesday. Click here to read the story at variety.com. Discussion Questions:
Brand Loyalty
$1 million could be yours, if Burger King makes your dream Whopper idea a reality (using AI)
You can now submit your dream Whopper toppings for a chance to win $1 million, Burger King announced Monday. Click here to read the story at usatoday.com. * TEACHER SUGGESTION: A Burger King “Royal Perks” loyalty program account is required Read more…
Advertising
Liquid Death Tries to Dethrone the Super Bowl as Advertising’s Biggest Stage
For marketers who don’t have the deep pockets or steely nerve to buy a commercial during Super Bowl 58, Liquid Death has a proposition: put your ad on 500,000 of the brand’s packages and get nearly double the reach of Read more…
Brands
Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine’s Day
It’s over, but at least you have pizza. Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex. Click here to read the story at people.com. Discussion Questions: