Americans are spending more money on food than they have in 30 years, and Kellogg’s CEO Gary Pilnick has a solution: Eat cereal for dinner. The suggestion, made by Pilnick during a TV interview last week, gained widespread attention, dividing Read more…
Only a few months after Steve Ballmer purchased the LA Clippers in 2014, he and his staff began reconsidering everything about the franchise: where it should play, what its logo should look like, what colors it should use, even the Read more…
If you were wondering when brands will finally stop trying to cash in on the Barbie craze, the answer is, somehow, not yet. Click here to read the story at engadget.com. Discussion Questions:
There are several sonic standouts from this year’s Super Bowl: Usher singing his greatest hits at the halftime show, Travis Kelce shouting “Viva Las Vegas” into a microphone after the Kansas City Chiefs claimed their trophy, Arnold Schwarzenegger saying “neighbaaa” Read more…
As Australia’s National Rugby League prepares to bring its rugged brand of physicality to American soil this coming weekend, the biggest challenge it faces is the most obvious. Click here to read the story at foxsports.com. Discussion Questions:
Who else thinks the national coffee market could use a jolt? Most well-caffeinated Americans are familiar with the longstanding rivalry between Starbucks and Dunkin’, but if you live east of the Mississippi, you might be less familiar with an increasingly Read more…
Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. Click here to read the story at adweek.com. Discussion Questions:
Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business. Click here to read the story at cnbc.com. Discussion Questions:
When influencer Emily Mariko announced she was selling $120 tote bags, some people said they were inspired to reach for their wallets—and purchase another bag entirely. Click here to read the story at marketingbrew.com. Discussion Questions:
It’s been a rough time for Red Lobster following a costly “endless shrimp” deal that contributed to some serious losses. Click here to read the story from entrepreneur.com. Discussion Questions:
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