Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business. Click here to read the story at cnbc.com. Discussion Questions:
When influencer Emily Mariko announced she was selling $120 tote bags, some people said they were inspired to reach for their wallets—and purchase another bag entirely. Click here to read the story at marketingbrew.com. Discussion Questions:
It’s been a rough time for Red Lobster following a costly “endless shrimp” deal that contributed to some serious losses. Click here to read the story from entrepreneur.com. Discussion Questions:
Major League Soccer today unveiled the “Our Soccer is Calling” brand campaign for the 2024 MLS season. This year’s campaign celebrates the stars, the fans and the communities that makes MLS unique and unlike any other sports league. Click here Read more…
For over 11,000 college football players, Thursday will be the first chance to opt in to EA Sports’ new college football game, EA Sports College Football 25, and get paid for it. Click here to read the story at espn.com. Read more…
It’s fitting that the 2024 Major League Soccer (MLS) season will kick off on February 21 with a game featuring Lionel Messi and Inter Miami. The (arguably) greatest player of all time and his pink-clad teammates face Real Salt Lake Read more…
In January, as Inter Miami arrived in El Salvador for its first preseason match of 2024, hundreds of cheering fans greeted the team’s convoy of pink buses, jostling past one another just to catch a glimpse of, arguably, the most Read more…
This is JPMorgan Chase’s first stadium naming rights deal in professional soccer. The firm’s wider sports sponsorship portfolio includes Madison Square Garden, tennis’ US Open, the Formula One Miami Grand Prix, the Golden State Warriors’ Chase Center, and the Atlanta Read more…
In conjunction with Super Bowl LVIII, Sports Career Consulting hosted a student competition that challenged students to create a point-of-purchase promotional display representing a consumer goods brand tied to the Big Game. We had a lot of highlights this year, Read more…
It’s a new year and new era for NASCAR, and the new Cup series starts with the opening points race, the Great American Race — the Daytona 500 — on February 18. In a move only slightly surprising, DJ Khaled, Read more…
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