Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all Read more…
The flexible office is going mainstream. Today, furnishings giant Ikea is releasing Mittzon, its newest system of furniture for the office. Designed specifically for all the ways the office has been contorted and reconfigured by the post-pandemic hybrid work schedule, Read more…
Once celebrated as a pioneer with its single-serve coffee pods, the future of the popular Keurig platform is increasingly built around its ability to replicate an array of coffeehouse-style drinks for a demanding consumer. Click here to read the story Read more…
Fast-food fans were aghast when news broke this week that burger chain Wendy’s would be testing out surge pricing — a mostly reviled strategy of raising prices during busy times made famous by Uber. Click here to read this story Read more…
With 82 home games to plan for each season, MLB teams are always looking for new and innovative ways to attract and engage with fans. Right now, MLB execs are finalizing their budgets for the 2024 season ahead, and their Read more…
Jake Paul is set to fight former heavyweight champion Mike Tyson in a boxing match that will be livestreamed on Netflix. Click here to read the story at sports.yahoo.com. Discussion Questions:
“Dune: Part Two” is turbocharging the international box office. Director Denis Villeneuve’s otherworldly sequel has generated $97 million from 71 overseas markets, bringing its global tally to a promising $178.5 million. Click here to read the story at variety.com. Discussion Read more…
College athletes and the sports they play are getting even more popular. Click here to read the story at marketingbrew.com. Discussion Questions:
This March Madness® it’s all about basketball, brackets, and square BEEF. As the Official Hamburger of March Madness and Official Breakfast of March Madness, Wendy’s® has built another championship-winning roster of deals on the Wendy’s app. Click here to read the story at wendys.com. Discussion Questions:
It’s a house that’s hard to miss and that’s because it’s a literal house of pancakes. In honor of National Pancake Day on Wednesday, the first-ever Eggo House of Pancakes will be available to rent, according to a news release. Read more…
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