Old Bay Goldfish sold out online within nine hours, but more are headed for store shelves

Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough.

Click here to read the story at baltimore.com.

Discussion Questions:

1. Why would Goldfish introduce an Old Bay flavor?
2. Why would Old Bay want to be featured as a Goldfish flavor?
3. What is a brand collaboration?
4. Why do brands collaborate on products?
5. How might both brands benefit from this partnership?
6. Why is it important for both brands to benefit?
7. Why do you think they chose to release this product in the summer?
8. What is a limited edition product?
9. Why do you think Old Bay Goldfish are only being offered for a limited time?
10. Why do you think customers were limited to just four bags per order with the initial online offering?
11. Why do you think they chose to release the product online initially?