Nissan’s long-running Heisman program features college athlete for first time

Nissan is bringing back its long-running “Heisman House” campaign with the addition of a college-level athlete and a play around the metaverse, per a news release.

Click here to read the story at marketingdive.com.

Discussion Questions:

1. What is the difference between the marketing of sports and marketing through sports?
2. Which do you think best describes Nissan’s “Heisman House” marketing campaign?
3. What is advertising?
4. Why do brands advertise?
5. Why do you think Nissan wants to advertise during college football games?
6. Why do you think this was the first time Nissan has featured a college athlete as part of this campaign?
7. Who is the college athlete?
8. How do you think Nissan chose to include this particular athlete?
9. What is the metaverse?
10. Why do you think Nissan is including a metaverse component as part of this campaign?
11. Based on information from this story, describe Nissan’s plans for the metaverse.
12. What are industry trends?
13. Why do you think marketing in the metaverse is becoming such a popular trend in sports and entertainment marketing?