Competition always brings about some unique moves from participants — but there are always some moves that hit a little closer to home.
Click here to read the story at thestreet.com.
Discussion Questions:
- What is competition?
- What is the difference between direct competition and indirect competition?
- Which best describes the rivalry between Nike and Adidas?
- In what country is adidas located?
- What is sponsorship?
- Why do footwear brands like Nike and adidas sponsor the soccer teams of various countries?
- According to this story, how long has adidas been the footwear partner of Germany’s soccer team?
- How much is Nike paying to take over those sponsorship rights?
- Why would Nike be interested in sponsoring Germany’s soccer team?
- Why do you think Germany’s soccer team would be willing to abandon its long-term partner, Adidas?