Two of the country’s top college football conferences will postpone their fall seasons. That could mean billions of dollars in losses — for universities, college towns and companies built around the American college football spectacle. Sportswear companies in particular stand to lose out on one of their biggest investments and most lucrative marketing opportunities.
Click here to read the story from cnn.com.
Questions for Classroom Discussion:
- What is sponsorship?
- What is your favorite college football team? Do you know which footwear brand sponsors the program?
- Why do you think footwear brands like Nike, adidas and Under Armour sponsor college football programs?
- According to information from this news story, how will footwear brands be impacted by the cancellation of college football games?