The National Hockey League (NHL) has announced a new partnership with social media giant TikTok.
The deal will aim to deliver a range of new fan experiences and activations across the short-form video platform, with the National Hockey League Players’ Association (NHLPA) also signed up to help deliver player-driven TikTok content.
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Discussion Questions:
- What is social media marketing?
- Why do you think social media marketing is important to professional sports leagues like the NHL?
- Describe the partnership between the NHL and TikTok.
- How does TikTok benefit from a partnership with the NHL?
- How does the NHL benefit from a partnership with TikTok?
- What is a target market?
- Why do you think it is important for social media marketing professionals to understand their target market?
- How might the NHL’s marketing strategy differ from how it communicates with fans on Twitter?
- How might the NHL’s marketing strategy differ from how it communicates with fans on Facebook?
- How might the NHL’s marketing strategy differ from how it communicates with fans on Snap?