The Nashville Predators have seen players with plenty of personality like P.K. Subban and Ryan Johansen, so why is it so challenging to generate buzz around NHL events compared to other sports leagues?
Click here to read the story at si.com.
Discussion Questions:
- Why do you think leagues like the NHL host All-Star games and events?
- What is event marketing?
- Why is it important for the NHL to promote its All-Star events?
- This video discusses the idea that this year’s NHL All-Star Weekend had not generated much buzz. What does that mean?
- Why is that important to the league and its players?
- What could the league do to generate more buzz for its events?
- Do you think it is important for leagues like the NHL to promote individual athletes? Why or why not?
- Why do you think NHL players aren’t as recognizable as NBA and NFL athletes?
- According to the hosts of this podcast, why is it difficult to promote individual players?
- If you were a marketing professional working for the NHL, what would you do to promote individual players? Be prepared to share your ideas in class.