The NFL is making additional advertising time available to its broadcast partners for the playoffs.
The increased ad sales are good news during a challenging season for the league and broadcasters. Ratings were down 7% during the regular season as the league dealt with challenges related to the coronavirus pandemic and increased interest in the presidential election.
Click here to read the story at usatoday.com.
Discussion Questions:
- What is advertising?
- What is advertising inventory?
- What are ratings?
- Why do you think NFL ratings are down this season?
- Why are ratings important to the NFL? Its broadcast partners like Fox, ESPN, CBS etc? Advertisers?
- If ratings are down, why would the NFL make additional advertising time available to broadcasters during the playoffs?