Last month, NFL teams were able to submit proposals for co-marketing pacts with clubs in international markets independent of the league for the very first time.
Click here to read the story at barrettsportsmedia.com.
Discussion Questions:
- What is a global product?
- Do you think the NFL is a global product? Why or why not?
- What is market segmentation?
- What are the various ways a business could segment the market?
- What is geographic segmentation?
- Do you think this story represents an example? Why or why not?
- Why would individual NFL teams be interested in marketing to fans internationally?
- According to this story, which international market has the most NFL fans?
- According to this story, which international market are NFL teams most interested in? Why might that be?